Digital Marketer

The Anatomy of an Effective Marketing Email

2022-08-25T12:30:14+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   There are many ways to segment and customize your messaging to customers in the digital age, with many platforms or touchpoints to explore. Often, the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]

The Anatomy of an Effective Marketing Email2022-08-25T12:30:14+08:00

10 Ways Online Learning Can Transform Your Business

2022-08-10T10:41:04+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   For your business to stay competitive and attract employees, it needs to offer learning and development opportunities that advance careers. In this new era of flexible and hybrid working, online learning is becoming even more important as a way to upskill and transform your workforce. It’s not enough to offer basic training or hope people can learn ‘on the job’. Today’s employee wants a roadmap to career advancement, which includes personalized training in skills required in a digital age. According to Training Magazine, the top 100 organizations that excel in training have a mean training budget [...]

10 Ways Online Learning Can Transform Your Business2022-08-10T10:41:04+08:00

Digital Marketing Jobs: How Universities & Colleges Can Prepare Students

2022-08-08T14:25:48+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Search engine optimization, return on investment, cost-per-click, and conversion rate are common terms used and understood by marketers. And that's just the tip of the iceberg when it comes to the knowledge required in a marketing role. The need to be digitally transformed has accelerated across industries - even more so since Covid-19 forced companies to direct marketing activities online. This means that organizations need marketing graduates with digital skills to drive brand awareness, generate leads and grow revenue. The problem is many graduates are leaving universities and colleges without the digital skills companies require. [...]

Digital Marketing Jobs: How Universities & Colleges Can Prepare Students2022-08-08T14:25:48+08:00

How to Combine your SEO and Affiliate Marketing Strategy

2022-07-28T11:52:36+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   The revenue-boosting power of affiliate marketing is no secret. But while this key branch of digital marketing is paved with potential rewards, many brands or marketers fail to make an impact. More often than not, the reason for lacklustre results or complete failure is a lack of affiliate marketing SEO. Many brands fail to see that their affiliate marketing strategy and SEO strategy overlap—which means that their content performs poorly. For any piece of affiliate marketing content to perform well (and generate revenue), it has to be visible to the right people at the right [...]

How to Combine your SEO and Affiliate Marketing Strategy2022-07-28T11:52:36+08:00

How to Manage Online Customer Reviews

2022-07-12T11:51:44+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Do you want to know how to earn positive customer feedback? This guide to getting more great customer reviews will tell you all you need to know to get the ball rolling. In the Age of Information, it’s no secret that consumers place an enormous amount of value on the opinions of their peers. Customer reviews are essential to the ongoing success of any brand. In fact, a whopping nine out of 10 people read online reviews before committing to a product or service. Positive reviews speak for themselves: a glowing testimonial or rating from a customer will [...]

How to Manage Online Customer Reviews2022-07-12T11:51:44+08:00

10 Steps to Prepare for a Social Media Crisis

2022-07-12T10:50:09+08:00

Article by: Julie Atherton (https://digitalmarketinginstitute.com/)   A social media crisis is a frightening prospect. So much so that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a problem. Every crisis, even an online one, can be managed. If you do some preparation, careful planning, and maintain a can-do team spirit, you will be more than able to spot, evade, manage, survive and learn from any crisis you may face. Expert Julie Atherton has created this handy 10-step checklist to help you think about and prepare [...]

10 Steps to Prepare for a Social Media Crisis2022-07-12T10:50:09+08:00

7 Easy Steps to LinkedIn Success

2022-07-12T09:54:11+08:00

Article by: Dawn McGruer (https://digitalmarketinginstitute.com/)   LinkedIn has many advantages over other social networks. As the one platform primarily focused on communicating with other professionals, it's a great place for companies to advertise their brand, as well as their mission and vision. People tend to be more focused when using it as there is a more business- and career-focused bent to it. Quite simply, it's an easier network to crack in terms of building a quality network and targeting the audience you're trying to reach. Here's the list of seven quick, easy actions you can take to improve your LinkedIn experience [...]

7 Easy Steps to LinkedIn Success2022-07-12T09:54:11+08:00

8 Tips for Content Optimization for Every Social Media Platform

2022-07-12T08:48:19+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Promoting and advertising on social networks may be easy, whether for social media shopping or to enhance a political campaign. But are your posts and campaigns actually working? That's the tricky thing with social media marketing. What may seem like a clever and interesting post to you may not appeal to your audience. There's an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You must understand how to build marketing personas to ensure you catch the right people's attention on the right platform at [...]

8 Tips for Content Optimization for Every Social Media Platform2022-07-12T08:48:19+08:00

How to Make Videos Without Hiring a Professional

2022-07-12T08:47:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way. If you are not using video marketing, it’s time to learn why [...]

How to Make Videos Without Hiring a Professional2022-07-12T08:47:18+08:00

5 Ways to Upskill Your Marketing & Sales Teams

2022-07-04T11:39:15+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Many organizations struggle when it comes to digital transformation. Often that's because they focus on the technology and tools required. But digital transformation is about a lot more than that. It's no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization, you need to establish a digital mindset and have the key digital skills required to accelerate your transformation journey. As the face (and revenue generator) of your business, the secret to becoming digitized lies in your marketing and sales teams. But [...]

5 Ways to Upskill Your Marketing & Sales Teams2022-07-04T11:39:15+08:00

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