Digital Learning

How to Effectively Manage Multiple Social Media Accounts

2022-10-28T10:24:31+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you find it exhausting managing multiple social media accounts for your business every day? Whether you're a small business owner or social media manager at a large corporation, you'll be looking for ideas that will help you get the most out of your social media marketing activities. It's no secret among social media managers/users that jumping between different tools and accounts can be draining. It's common for social media marketers to manage several accounts for different departments or accounts on different platforms. Some accounts could be dedicated to sales, while others are used [...]

How to Effectively Manage Multiple Social Media Accounts2022-10-28T10:24:31+08:00

What Is Conversion Rate Optimization (CRO)?

2022-09-27T16:12:34+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Conversion Rate Optimization (CRO) is at the core of any successful digital marketing strategy. It is used to increase the percentage of visitors who take the desired action (conversion) on your website. It will likely encourage more of your website visitors to become engaged followers and purchasers. It can be challenging to start a conversion rate optimization strategy, but the benefits it offers can help you: Understand your customers better Improve customers' on-site experiences Maximize your PPC spend Maximize sales Increase return on investment Before we dive into exploring how CRO works (and offer 8 [...]

What Is Conversion Rate Optimization (CRO)?2022-09-27T16:12:34+08:00

2 Key Formulas for Understanding Your PPC Data

2022-09-27T10:43:01+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Pay-per-click advertising is a highly targeted and effective marketing tool. Still, to understand how it can work for you, there are certain metrics you need to track and formulas you need to know to calculate the true value of your PPC marketing efforts. Two of the most relevant formulas you need are Cost Per Click (CPC) and Return On Investment (ROI), but within those categories, there are several related formulas that will give you a better understanding of your PPC performance. When you delve deeper into the metrics that matter for PPC data, you'll find formulas for things like cost [...]

2 Key Formulas for Understanding Your PPC Data2022-09-27T10:43:01+08:00

6 Things to Know Before Embarking on Digital Transformation

2022-08-26T11:03:25+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Running an organization in the 21st century is radically different from the one before. Business is easier in some respects but also far more complex and challenging. In the 20th century, a small business could only operate locally. Today, one can leverage modern technology to potentially serve an entire global market. Playing a larger role in the marketplace is made possible with digitalization and digital transformation. The two terms are used interchangeably, but there is a subtle, important difference between them. In this article, we look at the bigger, more comprehensive concept of digital [...]

6 Things to Know Before Embarking on Digital Transformation2022-08-26T11:03:25+08:00

10 Digital Skills That Can Make Students Instantly Employable in 2022

2022-08-25T12:07:19+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence (AI) to streamline workflows and supply chains. As a result, today's job seekers require specialized skills to help them stand out from the crowd. While some colleges, universities and training providers have modified or expanded their curricula to meet the growing demand for digital know-how, many educators struggle to provide the essential skills students need. In this blog, we reveal the 10 key most valued digital skills that educators should offer to ensure their [...]

10 Digital Skills That Can Make Students Instantly Employable in 20222022-08-25T12:07:19+08:00

10 Ways Online Learning Can Transform Your Business

2022-08-10T10:41:04+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   For your business to stay competitive and attract employees, it needs to offer learning and development opportunities that advance careers. In this new era of flexible and hybrid working, online learning is becoming even more important as a way to upskill and transform your workforce. It’s not enough to offer basic training or hope people can learn ‘on the job’. Today’s employee wants a roadmap to career advancement, which includes personalized training in skills required in a digital age. According to Training Magazine, the top 100 organizations that excel in training have a mean training budget [...]

10 Ways Online Learning Can Transform Your Business2022-08-10T10:41:04+08:00

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?

2022-08-10T10:04:30+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Customers have come to rely on online channels and technologies to browse, find information, and purchase. This has resulted in brands needing marketers with in-demand and transferable digital skills and knowledge. That has also created global demand as companies seek digital talent to help them stand out from the competition and implement strategies for the new customer journey to drive leads and revenue. So, what does this mean for you as a marketer in 2022, and how is the job market shifting due to the increased need for digital know-how? Let's look at the most [...]

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?2022-08-10T10:04:30+08:00

7 Easy Steps to LinkedIn Success

2022-07-12T09:54:11+08:00

Article by: Dawn McGruer (https://digitalmarketinginstitute.com/)   LinkedIn has many advantages over other social networks. As the one platform primarily focused on communicating with other professionals, it's a great place for companies to advertise their brand, as well as their mission and vision. People tend to be more focused when using it as there is a more business- and career-focused bent to it. Quite simply, it's an easier network to crack in terms of building a quality network and targeting the audience you're trying to reach. Here's the list of seven quick, easy actions you can take to improve your LinkedIn experience [...]

7 Easy Steps to LinkedIn Success2022-07-12T09:54:11+08:00

How to Make Videos Without Hiring a Professional

2022-07-12T08:47:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way. If you are not using video marketing, it’s time to learn why [...]

How to Make Videos Without Hiring a Professional2022-07-12T08:47:18+08:00

5 Ways to Upskill Your Marketing & Sales Teams

2022-07-04T11:39:15+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Many organizations struggle when it comes to digital transformation. Often that's because they focus on the technology and tools required. But digital transformation is about a lot more than that. It's no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization, you need to establish a digital mindset and have the key digital skills required to accelerate your transformation journey. As the face (and revenue generator) of your business, the secret to becoming digitized lies in your marketing and sales teams. But [...]

5 Ways to Upskill Your Marketing & Sales Teams2022-07-04T11:39:15+08:00

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