Content Marketing

How to Manage Online Customer Reviews

2022-07-12T11:51:44+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Do you want to know how to earn positive customer feedback? This guide to getting more great customer reviews will tell you all you need to know to get the ball rolling. In the Age of Information, it’s no secret that consumers place an enormous amount of value on the opinions of their peers. Customer reviews are essential to the ongoing success of any brand. In fact, a whopping nine out of 10 people read online reviews before committing to a product or service. Positive reviews speak for themselves: a glowing testimonial or rating from a customer will [...]

How to Manage Online Customer Reviews2022-07-12T11:51:44+08:00

8 Tips for Content Optimization for Every Social Media Platform

2022-07-12T08:48:19+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Promoting and advertising on social networks may be easy, whether for social media shopping or to enhance a political campaign. But are your posts and campaigns actually working? That's the tricky thing with social media marketing. What may seem like a clever and interesting post to you may not appeal to your audience. There's an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You must understand how to build marketing personas to ensure you catch the right people's attention on the right platform at [...]

8 Tips for Content Optimization for Every Social Media Platform2022-07-12T08:48:19+08:00

How to Make Videos Without Hiring a Professional

2022-07-12T08:47:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way. If you are not using video marketing, it’s time to learn why [...]

How to Make Videos Without Hiring a Professional2022-07-12T08:47:18+08:00

The Ultimate List of Free Keyword Research Tools

2022-07-04T09:05:31+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Keywords are an essential part of your content marketing and SEO strategy. Using the right keywords that align with your website content to get it seen on search engines can drive leads, sales, and ultimately revenue. Despite this, new research found that only 30 percent of small companies in the U.S use SEO in their marketing. And many businesses may use keywords, but either does not use them effectively or use the wrong keywords for their audience. This is why keyword research is crucial. It will ensure that you use keywords that will attract your audience and [...]

The Ultimate List of Free Keyword Research Tools2022-07-04T09:05:31+08:00

10 Tips on How To Kickstart Your Digital Marketing Career

2022-06-07T15:05:37+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   At different stages in everybody’s career, thoughts turn to the next steps. Maybe you’re considering ‘moving up’ in your current organization. Perhaps you’re eying up opportunities in other companies. Or you might even be considering a complete pivot and embarking on a whole new career path or starting up on your own. Morgan Cummins (director of TalentHub) and Paul Farrer (founder of global consultancy Aspire) discuss the importance, or not, of values, getting support from within your current job, inclusion issues, and the dreaded ‘imposter syndrome.’ And they examine the skills you need to develop to make [...]

10 Tips on How To Kickstart Your Digital Marketing Career2022-06-07T15:05:37+08:00

7 Essential Skills Every Digital Marketer Needs to Know

2022-06-03T13:25:24+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche. There can be a lot to grapple with, from knowing the best data analytics tools to mastering SEO and content marketing if you don’t focus your attention on the areas that matter to a business. A great digital marketer will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers if old skills become less in demand. They will be working with diverse [...]

7 Essential Skills Every Digital Marketer Needs to Know2022-06-03T13:25:24+08:00

Why Digital Marketing is Important for Small Business

2022-06-03T11:35:33+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers, or even outdoor advertising. Businesses may believe that since they offer a good product or service, it's just a matter of time until customers find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their [...]

Why Digital Marketing is Important for Small Business2022-06-03T11:35:33+08:00

What are the Top Content Marketing & SEO Trends?

2022-05-27T15:35:01+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   Content marketing has come into its own in recent years. It's proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. Your content can be versatile and dynamic when in the right hands, from website copy to social media posts to blogs to videos.  An important strand of content marketing is SEO or Search Engine Optimization. SEO is crucial for your content strategy if you want to get it found on search engines. The [...]

What are the Top Content Marketing & SEO Trends?2022-05-27T15:35:01+08:00

Brand Storytelling in the Digital Age

2018-11-08T15:15:59+08:00

As you will be aware, today’s tech-savvy digital consumer is immune to the plasticity of banner advertising or one-size-fits-all content offerings. If you want to grow your audience meaningfully, in a way that yields sustainable long-term results, speaking to your audience on a personal level is a must. In the modern world, people will invest in a brand that they believe in, both personally and financially. And one of the most powerful means of conveying your message in the digital sphere is by telling your brand story. In an age of social media and SVOD platforms such as Netflix, the average [...]

Brand Storytelling in the Digital Age2018-11-08T15:15:59+08:00

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