Certified Digital Marketing Professional

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/twitter-marketing-your-ultimate-guide) Twitter is unique in the social media world. Its real-time feed is what makes Twitter ideal for having conversations with an audience of millions as there are constant discussions about culture, politics, entertainment, and social issues. For brands, it’s a place to have meaningful conversations and promote campaigns. For marketers, it provides a highly engaged audience with the potential for trending through its popular Twitter hashtag function. But the problem is, many marketers aren’t quite sure where Twitter sits in their social media channel mix. Its real-time nature is its strength but also its weakness and many brands struggle [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-is-inbound-marketing) Inbound marketing is a way for companies to connect with and influence customers in a way that builds trust and fosters long-term relationships. It helps marketers create a customer experience that attracts prospects and increases visibility in a way that people don't feel ‘sold’ to. A core element of inbound marketing is content. You may have heard the term ‘content is king’, but in the case of inbound, it really is. What this means is that quality trumps quantity and that’s what marketers should prioritize in their inbound marketing strategy. But there’s a lot more to inbound marketing [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-write-a-marketing-email) There’s no doubt that email marketing is a powerful tool for any marketer. It’s an effective and simple way to nurture leads, retain customers and convert interest into a purchase. However, with so much content arriving in people’s inboxes on an hourly basis, it can be tough to stand out from the crowd. Anyone can write an email, but there’s an art to writing one that prompts clicks and conversions. So how do you write a good marketing email? In this blog, we will give you a step-by-step guide to creating an email that appeals to prospects and customers. [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/a-guide-to-instagram-influencer-marketing-for-businesses) It’s not just big brands that can use Instagram for influencer marketing, although it may seem that way. Companies of all sizes can benefit from using influencers on Instagram as long as the ones you choose to work with are relevant and have influence in your area. By 2025, the number of global Instagram users is expected to reach over 1.4 billion, according to Statista. That’s a lot of eyes on the social media network and your business could capitalize on that popularity and usability with the help of influencers. The industries that tend to benefit most from [...]