Certified Digital Marketing Professional

Best Times to Post on Instagram

2023-01-13T16:20:47+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-best-days-and-times-to-post-on-instagram) You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you’re regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects for those [...]

Best Times to Post on Instagram2023-01-13T16:20:47+08:00

What Is PPC Marketing?

2023-01-20T10:11:21+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/what-is-ppc-marketing)   Pay-per-click (PPC) advertising is essential to any effective search engine optimization (SEO) strategy because it can offer immediate results. Did you know? Creating well-crafted PPC ads can boost your brand awareness by up to 80 percent, and 65 percent of customers click through on paid advertisements. You can achieve many different goals with PPC. The most common reasons to use pay-per-click ads include improving brand visibility, identifying new leads, bringing more traffic to your site, and increasing conversions. But, while there are many positive motivations for investing in PPC marketing, the main reason boils down to growth. While PPC [...]

What Is PPC Marketing?2023-01-20T10:11:21+08:00

Email Marketing Tips & Examples for 2023

2023-01-20T09:47:04+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/email-marketing-tips-examples)   In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. In addition, the demise of third-party cookies will make it harder for marketers to target customers through ads and so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 percent of [...]

Email Marketing Tips & Examples for 20232023-01-20T09:47:04+08:00

How to Use Facebook Analytics

2023-01-20T09:37:20+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-use-facebook-analytics)   For businesses, Facebook is not just about maintaining social connections. If leveraged correctly, this wildly popular social media platform is also a crucial marketing tool. It lets businesses reach out to their target demographic and get valuable insights into customer behavior and preferences and ideas for engaging prospects in a way that offers value. These results depend on getting the kind of data you can transform into actionable initiatives that drive the business forward. Let’s take a look.   What is Facebook Analytics? The basics... The Facebook platform offers a variety of data for your business page, [...]

How to Use Facebook Analytics2023-01-20T09:37:20+08:00

[DMI] 2023 CERTIFIED DIGITAL MARKETING PROFESSIONAL TRAINING CALENDAR

2023-01-18T14:51:32+08:00

    🌟🌐 Are you ready to become a world-class digital marketer? ⁣ ⁣ We understand that upskilling or shifting to digital marketing without prior understanding can be challenging.⁣ ⁣ 🌟But don't worry; we've got you covered! ⁣Unlock the power of digital marketing with our Certified Digital Marketing Professional Course. Our comprehensive program covers all aspects of digital marketing, from SEO and PPC to social media and email marketing. ⁣ ⁣ 🤔 So, what is exciting about this offer ❓⁣ ✅ 24 weeks of access to DMI Membership (Interactive Digital Marketing Portal)⁣ ✅ 6 to 12 months EPP with 0% interest! [...]

[DMI] 2023 CERTIFIED DIGITAL MARKETING PROFESSIONAL TRAINING CALENDAR2023-01-18T14:51:32+08:00

Google Ads: A Beginner-Friendly Guide To Setting Up Your Ads

2022-12-30T16:29:44+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Competing online to gain new customers is no easy feat. There are a lot of savvy marketers out there who know all the ins and outs of paid (PPC) marketing. Naturally, this level of knowledge makes it a lot easier for experienced advertisers to gain that market share you have been struggling to capture. But while this may be the case, you can get in on the action if you can learn to use the same tricks as the pros. One of those tricks is learning how to use Google Ads to engage customers [...]

Google Ads: A Beginner-Friendly Guide To Setting Up Your Ads2022-12-30T16:29:44+08:00

How to Attract & Retain Digital Marketing Talent

2022-12-29T09:20:24+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Companies across industries are competing to get noticed online. That's why digital marketing professionals are in demand, and the need to retain talent is high on the agenda for many HR professionals. Employee experience (EX) has become a must for companies wanting to attract and retain key talent. That's why according to wtw's 2021 Employee Experience Survey, 92 per cent of organisations are prioritising EX enhancements over the next three years compared to just 52 per cent pre-pandemic to increase employee engagement, drive productivity and create a happier workforce. As the need for digital marketers continues [...]

How to Attract & Retain Digital Marketing Talent2022-12-29T09:20:24+08:00

How to Use LinkedIn Analytics for a B2B Audience

2022-12-29T09:19:10+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   LinkedIn has grown into a career-building network (it turns 20 years old in 2023) that allows people to build a personal brand and showcase their professional portfolios online to peers, companies and recruiters. From a business perspective, LinkedIn is a great place for networking and an effective platform for B2B marketing. With over 850 million members in over 200 countries, the network offers huge opportunities for B2B businesses across industries. The beauty of LinkedIn is that its analytics are perfectly suited to the needs of a B2B business to make good marketing decisions and [...]

How to Use LinkedIn Analytics for a B2B Audience2022-12-29T09:19:10+08:00

Why B2B Marketing Is Boring And How To Fix It.

2022-12-22T15:20:33+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   “She refused to be bored chiefly because she wasn't boring. ”Zelda Fitzgerald Although B2B marketing can require sophisticated strategies, it is often seen as being less glamorous and trendy than B2C marketing. In fact, according to a WHM survey, 48% of customers have described B2B marketing as "boring"! In fact, B2B marketing campaigns are often very effective, but many people find it difficult to engage with them. Is your B2B marketing boring your customers? Are you struggling to engage prospects and customers with your campaigns? In this blog, we'll look at some steps you can [...]

Why B2B Marketing Is Boring And How To Fix It.2022-12-22T15:20:33+08:00

5 Best Practices for Great Landing Pages

2022-11-25T09:09:30+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   A landing page aims to nurture customers who aren't yet ready to buy and demonstrate how your company provides specific value in that area. Such a page is important when trying to drive sales of your product or service, boost customer experience and help you gain customers quickly with enticing offers. In this blog, you'll learn about the key components of a great B2C and B2B landing page and how you can integrate them into your content to increase conversions.   What are landing pages? A landing page is a web page created for a particular purpose [...]

5 Best Practices for Great Landing Pages2022-11-25T09:09:30+08:00

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