Certified Digital Marketing Professional

The Value of TikTok Advertising

2023-05-09T14:24:08+08:00

Article By: Brendan Almack (https://digitalmarketinginstitute.com/blog/the-value-of-tiktok-advertising) The growth of TikTok has been phenomenal. The user growth that they have achieved in only 4 years, took Facebook almost 7 years. Marketing on TikTok is becoming a must-have for brands. Still we can see that the challenge for TikTok (as it was for Facebook and every other social media app) is to make the shift from attracting an audience to attracting enough advertisers to make it a sustainable business. After all, advertising makes the World Wide Web go round. According to a dataset collated by Wolfgang Digital, it’s evident that while spend on TikTok has increased by 800% [...]

The Value of TikTok Advertising2023-05-09T14:24:08+08:00

How to Use Pinterest Analytics

2023-03-29T11:38:17+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-use-pinterest-analytics)   If you work for a brand or own a business that creates great images or visual content, Pinterest could be a great network for you. A visual discovery platform, Pinterest is a simple way for people to get inspiration by creating mood boards using ‘pins’. With 445 million monthly active users according to Statista, Pinterest is the 14th largest social media platform ahead of Twitter and Reddit. It’s also popular amongst women (76 percent of its users are female according to Hootsuite) so it’s a channel to think about if you’re looking to target that audience. But [...]

How to Use Pinterest Analytics2023-03-29T11:38:17+08:00

How to Succeed With a Customer-centric Marketing Strategy

2023-03-29T11:34:17+08:00

Article By: Jill Rowley (https://digital.excelacademy.my/wp-admin/edit.php) A Modern Marketing Map for Customer-centric Success You know that your customer is fundamental to your strategic success. At the heart of everything you do and everything your organization does, there should be an all-encompassing consideration of your customer. Customer-core.Customer-centred. Customer-centric. Customer-obsessed. Why? Digital tools and channels have dramatically transformed the way buyers choose to purchase. They’re more empowered, and more inclined to research online before reaching out to a sales rep. Because of digital, the fate of marketing campaigns and sales pipelines lies very much in the hands of the buyer. And despite this shift [...]

How to Succeed With a Customer-centric Marketing Strategy2023-03-29T11:34:17+08:00

3 Marketing Bloopers Digital Marketers Can Learn From

2023-03-29T11:37:52+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/3-marketing-bloopers-digital-marketers-can-learn-from)   When we think of ‘bloopers’, images of actors fluffing their lines or falling over on set usually come to mind. But, the marketing world sees its fair share of bloopers—errors of judgment that can have a devastating impact on brand reputation. A marketing blooper not only results in reputational setbacks but it can also seriously drain your promotional budgets. Misplaced messaging, poor campaign strategies, ill-advised imagery, and investments in the wrong channels are among the most common marketing bloopers brands make. From Lunya’s uncouth HandMaid’s Tale underwear campaign to Pepsi China’s macabre tagline translation, GAP’s bizarre temporary branding change, [...]

3 Marketing Bloopers Digital Marketers Can Learn From2023-03-29T11:37:52+08:00

[News & Update] National Training Week 2023 – Webinar Sessions

2023-05-16T09:01:07+08:00

    Exciting news, everyone! ⁣ ⁣ National Training Week (NTW) 2023 is almost here, and Excel Academy is thrilled to be a part of it! To celebrate, we are hosting a series of Learning Hour webinars you won't want to miss out on! Join us from 22nd May to 26th May 2023, and get ready to dive into a week filled with knowledge and inspiration! ⁣ ⁣ Our expert trainers will be leading the sessions every day, covering a range of topics that are sure to pique your interest. From digital marketing and branding to Microsoft Excel and data analytics, [...]

[News & Update] National Training Week 2023 – Webinar Sessions2023-05-16T09:01:07+08:00

How to Build a Social Selling Routine

2023-03-29T11:33:25+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-build-a-social-selling-routine)   Social selling may seem like a trendy buzzword today, but it’s actually a vital and durable tool that all salespeople should add to their repertoires. The idea behind social selling is simple: you leverage the power and popularity of social media to connect with prospects through content and engagement. In other words, social selling is all about engagement, meaning it requires a different approach than traditional sales techniques. However, effective social selling takes time, dedication, and practice, so it can be daunting when you're first getting started, especially if you don’t have a solid strategy in place to [...]

How to Build a Social Selling Routine2023-03-29T11:33:25+08:00

How to do an SEO Competitive Analysis

2023-03-29T11:25:42+08:00

Article By: Cathal Melinn (https://digitalmarketinginstitute.com/blog/how-to-do-a-seo-competitive-analysis)   Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online - using SEO writing amongst other tactics - so where you rank is crucial. After all, the number one spot on Google gets a 27 percent click-through rate compared to only a 0.63 percent CTR for Google’s second page according to Backlinko. An SEO competitive analysis (as an add-on to a full digital marketing competitive analysis) will allow you to see what your competitors are doing with SEO and how you compare to them. It [...]

How to do an SEO Competitive Analysis2023-03-29T11:25:42+08:00

Revolutionize Chatbot Development with ChatGPT in Digital Marketing

2023-03-29T11:26:07+08:00

Chatbots have been a part of digital marketing for several years now, providing businesses with a new way to engage with customers and automate various tasks. From answering frequently asked questions to providing customer support, chatbots have proven to be a valuable asset to businesses looking to improve customer experience and streamline operations. However, with the increasing demand for chatbots, it's becoming harder to stand out in the crowded chatbot market.   Enter ChatGPT, a language model developed by OpenAI that is revolutionizing the chatbot development landscape. ChatGPT, which stands for "Chat Generative Pretrained Transformer," is a state-of-the-art language model that [...]

Revolutionize Chatbot Development with ChatGPT in Digital Marketing2023-03-29T11:26:07+08:00

6 of the Best Digital Marketing Strategies for B2B Business

2023-03-29T11:25:01+08:00

Article  By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/6-of-the-best-digital-marketing-strategies-for-b2b-business-corporate)   The digital age has changed the way marketers communicate with and sell to B2B audiences. As technology continues to evolve, digital marketing requires a more integrated and fluid approach. As a marketer, you have to adapt to changes to meet the expectations of your audience. To ensure your business is agile, you need to optimize your digital marketing strategy to drive digital transformation and ensure you’re talking to the right people on the right channels. As a B2B company, you need to be able to speak to businesses, and this requires a different approach to engaging [...]

6 of the Best Digital Marketing Strategies for B2B Business2023-03-29T11:25:01+08:00

How Do Social Media Algorithms Work?

2023-03-29T11:24:29+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work)   Social media is so ingrained in our culture that it’s now a daily activity for the majority of people across the globe. And it’s not only the established networks that are gaining users every day; new platforms such as TikTok and Twitch are attracting brands who want to advertise to engage new audiences. In 2021, according to SimilarWeb, YouTube and Facebook are the second and third world’s most visited websites after Google. That’s pretty impressive for networks that are only 16 and 17 years of age! With so many users on these platforms, there's a need to [...]

How Do Social Media Algorithms Work?2023-03-29T11:24:29+08:00

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