AI

Preparing for AI Search with Google Search Generative Experience (SGE)

2024-03-29T11:49:32+08:00

Article by: https://digitalmarketinginstitute.com/blog/preparing-for-ai-search-with-google-search-generative-experience-sge AI in digital marketing is here to stay, and there's little doubt that the world of search marketing is on track to be turned upside down by developments in generative AI. Google's Search Generative Experience (SGE) is still in experiment phase but it's already promising to upend standard concepts and approaches to search, and consequently to digital marketing as a whole. Google's utlimate goal is to better understand what you want, so that it can give you the perfect answer. And SGE is how it displays that answer. To provide insights into how SGE currently works, Lindsey Schrant of Neil [...]

Preparing for AI Search with Google Search Generative Experience (SGE)2024-03-29T11:49:32+08:00

[HRD Corp Claimable Course] – AI Tools Mastery for Contetnt Creation and Marketing

2024-03-27T16:06:55+08:00

 Ongoing Training Session: AI Tools for Content Creation and Marketing - Public Training⁣ . . . #excelacademy #HRDCorpClaimable #PublicTraining #AIToolsforContentCreationandMarketing  

[HRD Corp Claimable Course] – AI Tools Mastery for Contetnt Creation and Marketing2024-03-27T16:06:55+08:00

What 8 Skills Do Marketers Need to Use AI Effectively?

2024-02-29T14:04:31+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/8-digital-skills-you-need-to-survive-the-rise-of-ai)   For some marketers, the rise of artificial intelligence (AI) fills them with excitement as their minds race with the phenomenal possibilities of the technologies for business. For others, the rise of AI is something to fear. We’ve already seen the benefits of AI in digital marketing. It can take over menial or repetitive tasks, it can drive automation and personalization, and it can help you get valuable insights into customers. But there are also disadvantages such as security risks, ethical considerations, and, most importantly, job displacement. Marketers who want to thrive in this new age need [...]

What 8 Skills Do Marketers Need to Use AI Effectively?2024-02-29T14:04:31+08:00

[HRD Corp Claimable Course] AI Tools for Content Creation & Marketing

2024-02-29T09:11:16+08:00

We are excited to announce that our training session on "AI Tools for Content Creation and Marketing" is set to take place in March 2024. We believe this workshop is tailor-made for your marketing team to gain valuable insights into the world of AI-generated content and to optimize their content marketing strategies.⁣ ⁣⁣⁣ In this training, you'll:⁣⁣⁣ ⁣⁣⁣ 1. Gain a comprehensive understanding of how AI transforms content marketing, reduces barriers, and enhances efficiency.⁣ 2. Master using AI-driven tools to create high-quality written content.⁣⁣⁣ 3. Learn to harness AI for content optimization and data-driven content strategy.⁣⁣⁣ 4. Explore AI-powered methods for [...]

[HRD Corp Claimable Course] AI Tools for Content Creation & Marketing2024-02-29T09:11:16+08:00

Influencer Marketing and AI

2024-02-06T11:50:11+08:00

Article by: Julie Atherton (https://digitalmarketinginstitute.com/blog/influencer-marketing-and-ai)   As more brands embrace the opportunity to use influencer marketing at scale, artificial intelligence (AI) tools improve performance, reduce risk, and supercharge productivity. They are the perfect match. Influencer marketing is big business. In 2023 it is estimated at $21.1 billion worldwide and that’s set to continue growing in 2024. As traditional advertising finds it increasingly difficult to reach today's tech-savvy, ad-resistant consumers, influencers provide an additional way to connect with potential customers. And, as brands see higher levels of trust and engagement from smaller (micro) influencer partnerships, the need to streamline the multi-influencer marketing model increases. Thankfully, a [...]

Influencer Marketing and AI2024-02-06T11:50:11+08:00

[HRD Corp Claimable Course] AI Tools for Content Creation & Marketing

2024-01-10T16:35:15+08:00

Introducing Our Newest Program: AI Tools for Content Creation & Marketing! Are you ready to propel your content strategies into the future? Dive into the realm of AI-powered tools with our latest, cutting-edge training program!⁣⁣ ⁣⁣  What's in Store:⁣⁣⁣⁣ ⁣⁣ - Gain a comprehensive understanding of how AI transforms content marketing, reduces barriers, and enhances efficiency,⁣⁣ - Master using AI-driven tools to create high-quality written content,⁣⁣ - Learn to harness AI for content optimization and data-driven content strategy,⁣⁣ ⁣⁣ and more!⁣⁣ ⁣⁣  Course details:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣ → 24 January 2024⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ → 1-Day Comprehensive Workshop⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ → Face-to-Face Training at Armada Hotel, PJ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣  HRD [...]

[HRD Corp Claimable Course] AI Tools for Content Creation & Marketing2024-01-10T16:35:15+08:00

[HRD Corp Claimable Course] AI Tools for Content Creation & Marketing

2024-01-03T16:47:43+08:00

Introducing Our Newest Program: AI Tools for Content Creation & Marketing! Are you ready to propel your content strategies into the future? Dive into the realm of AI-powered tools with our latest, cutting-edge training program!⁣⁣ ⁣⁣  What's in Store:⁣⁣⁣⁣ ⁣⁣ - Gain a comprehensive understanding of how AI transforms content marketing, reduces barriers, and enhances efficiency,⁣⁣ - Master using AI-driven tools to create high-quality written content,⁣⁣ - Learn to harness AI for content optimization and data-driven content strategy,⁣⁣ ⁣⁣ and more!⁣⁣ ⁣⁣  Course details:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣ → 24 January 2024⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ → 1-Day Comprehensive Workshop⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ → Face-to-Face Training at Armada Hotel, PJ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣  HRD [...]

[HRD Corp Claimable Course] AI Tools for Content Creation & Marketing2024-01-03T16:47:43+08:00

AI in Digital Marketing – The Ultimate Guide

2023-12-04T09:11:30+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/ai-in-digital-marketing-the-ultimate-guide)   AI has evolved from a fantastical notion to a game-changer for digital marketers today. It's become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we'll break down what AI means for digital marketing, examples of its use, challenges and tools (not just ChatGPT!), and consider the skills you need to face it to your advantage.   What is AI in Digital Marketing? AI in digital marketing uses artificial intelligence capabilities such as data collection, natural language processing, machine learning, and data analysis to get customer insights and automate marketing [...]

AI in Digital Marketing – The Ultimate Guide2023-12-04T09:11:30+08:00

Best Examples of AI in Marketing

2023-05-18T16:23:23+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/some-inspiring-uses-of-ai-in-digital-marketing) The widespread adoption of artificial intelligence (AI) was once considered a far-fetched notion dreamed up in sci-fi stories, but it’s now a living, breathing part of our everyday reality. The AI market is expected to be worth $36.8 billion by 2025, and as this autonomous branch of digital technology continues to evolve, we expect to see a host of incredible developments to emerge in the not-so-distant future—especially in this emerging age of the metaverse. While AI has been proven to enhance our daily consumer lives—with the adoption of autonomous vehicle technology, fitness devices, voice assistants, and smartphones—it has also served to [...]

Best Examples of AI in Marketing2023-05-18T16:23:23+08:00

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