Social Media

8 Tips for Content Optimization for Every Social Media Platform

2023-01-17T09:24:43+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/8-tips-for-content-optimization-for-every-social-media-platform)   It may be easy to promote and advertise on social networks whether it’s for social media shopping or to enhance a political campaign. But, are your posts and campaigns actually working? That’s the tricky thing with social media marketing. What may seem like a clever and interesting post to you, may not appeal to your audience. There’s an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You need to understand how to build marketing personas to ensure that you catch the right people’s attention on the right platform at the [...]

8 Tips for Content Optimization for Every Social Media Platform2023-01-17T09:24:43+08:00

How to Use Hashtags Effectively on Social Media

2023-03-13T09:01:59+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-to-use-hashtags-in-social-media)   When it comes to promoting your brand on social media, hashtags are a great way to drive views, likes, and shares. Previously known as the pound sign (#), the hashtag is a way to make your content discoverable to a captive audience. Hashtags were first widely used on Twitter, but they have become commonplace on other social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Mastering the hashtag gives you a powerful way to engage your audience and increase your social impact at no cost other than the time it takes to do some research and [...]

How to Use Hashtags Effectively on Social Media2023-03-13T09:01:59+08:00

How to Measure Social Media ROI

2023-01-16T16:32:28+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-to-measure-social-media-roi)   As a digital or social media marketer, you need to be able to track and calculate your social media ROI (Return on Investment). It shows the value of your social campaigns in dollars, euros or yen so you can double down on the tactics that work and avoid those that don’t. Social media is a powerful part of any marketing strategy to drive brand awareness and ROI and is growing in importance as shoppable posts and social commerce become a reality. In this blog, we’ll show you how to measure your ROI and provide tips to improve it so you can [...]

How to Measure Social Media ROI2023-01-16T16:32:28+08:00

A Guide to Social Commerce

2023-01-16T14:44:59+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/social-commerce)   Selling products directly via social media is on the rise globally. Providing a frictionless and focused customer experience, where users can discover, research, and make a purchase without leaving social media is a powerful strategy for increasing your sales.  The social media industry is preparing for an acceleration of social commerce growth, as key platforms advance their shopping and checkout capabilities. From 2021 Statista data, 11% of social media users made an immediate online purchase after discovering a product, while 44% made a purchase later. The global Covid-19 pandemic has also accelerated social commerce, with many users turning to platforms like [...]

A Guide to Social Commerce2023-01-16T14:44:59+08:00

5 Ways to Maximize SEO and Social Media

2023-01-16T14:12:22+08:00

Article By: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media)   Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help [...]

5 Ways to Maximize SEO and Social Media2023-01-16T14:12:22+08:00

Best Times to Post on Twitter

2022-11-10T16:48:55+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Despite being one of the older kids on the social block, Twitter is still one of the planet's most social of all social media platforms.   With 396.5 million active users worldwide, Twitter is a powerful social media marketing tool with an extensive reach—especially when you consider that consumers spend 26% more time engaging with Twitter ads than any other leading social media platform. But how do you cut through the noise in such a saturated social space and avoid your Tweets getting lost in an abyss of quick-fire content? OOf all the tricks, tips, and tactics available, knowing which [...]

Best Times to Post on Twitter2022-11-10T16:48:55+08:00

How to Effectively Manage Multiple Social Media Accounts

2022-10-28T10:24:31+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you find it exhausting managing multiple social media accounts for your business every day? Whether you're a small business owner or social media manager at a large corporation, you'll be looking for ideas that will help you get the most out of your social media marketing activities. It's no secret among social media managers/users that jumping between different tools and accounts can be draining. It's common for social media marketers to manage several accounts for different departments or accounts on different platforms. Some accounts could be dedicated to sales, while others are used [...]

How to Effectively Manage Multiple Social Media Accounts2022-10-28T10:24:31+08:00

10 Steps to Building Your Personal Brand on Social Media

2022-08-30T11:58:27+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Sharing content online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, what you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as your behaviour offline, especially when it comes to your digital marketing career. Building your personal brand on social media takes some work (just think of what it takes to become instafamous!). But done right, you could land your next job opportunity or help you to [...]

10 Steps to Building Your Personal Brand on Social Media2022-08-30T11:58:27+08:00

A Guide to Social Media and Privacy

2022-08-03T09:48:09+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Privacy has become a priority for consumers across digital channels. Many want to protect their data and are becoming more careful about what they share on social media and who they share it with. This presents a challenge to social media managers, business owners and content creators who run social media pages to engage with and convert customers. In addition, many countries have introduced regulations and rulings that affect marketers and require action to ensure compliance. So how can companies manage data privacy across social media platforms? In this guide, we'll look at the most [...]

A Guide to Social Media and Privacy2022-08-03T09:48:09+08:00

Best Times to Post on Instagram

2022-08-01T10:26:13+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you're regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects [...]

Best Times to Post on Instagram2022-08-01T10:26:13+08:00

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