SEO

20 Surprising Influencer Marketing Statistics

2023-05-29T11:15:50+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you) As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions. To get the most out of any influencer you may use, it’s crucial to build an influencer marketing strategy. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out that 48% ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research.  Social media has [...]

20 Surprising Influencer Marketing Statistics2023-05-29T11:15:50+08:00

What are the Top Content Marketing & SEO Trends?

2023-05-29T10:44:00+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/top-content-marketing-seo-trends) Content marketing has come into its own in recent years. It’s proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. From website copy to social media posts to blogs to videos, your content can be versatile and dynamic when in the right hands. An important strand of content marketing is SEO or Search Engine Optimization. SEO is a crucial part of your content strategy if you want to get it found on search engines. The more SEO-optimized your [...]

What are the Top Content Marketing & SEO Trends?2023-05-29T10:44:00+08:00

How to do an SEO Competitive Analysis

2023-05-19T10:52:31+08:00

Article by: Cathal Melinn (https://digitalmarketinginstitute.com/blog/how-to-do-a-seo-competitive-analysis) Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online - using SEO writing amongst other tactics - so where you rank is crucial. After all, the number one spot on Google gets a 27 percent click-through rate compared to only a 0.63 percent CTR for Google’s second page according to Backlinko. An SEO competitive analysis (as an add-on to a full digital marketing competitive analysis) will allow you to see what your competitors are doing with SEO and how you compare to them. It will highlight [...]

How to do an SEO Competitive Analysis2023-05-19T10:52:31+08:00

12 Tips To Improve SEO For ECommerce

2023-07-24T09:18:33+08:00

Article by: Neil Patel (https://digitalmarketinginstitute.com/blog/12-tips-to-improve-seo-for-ecommerce) With SEO, it’s important to step back and look at the big picture. What broad tactics and best practices can you use to improve SEO performance for your e-commerce website? They can be summarized into 12 key tactics, which we’ll go through one by one. 1: Perform Keyword Research That Considers Buyer Intent When performing keyword research, don’t focus exclusively on the most popular keywords in your industry. It’s essential to factor buyer intent into the mix. Buyer intent relates to the intention behind a search query. To identify it, look at the specific phrases and terms [...]

12 Tips To Improve SEO For ECommerce2023-07-24T09:18:33+08:00

What Is SEO & Why Is It Important?

2023-05-18T11:37:04+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/what-is-seo-and-why-is-it-important) You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool. But do you really know how SEO works? Even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted process. SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to [...]

What Is SEO & Why Is It Important?2023-05-18T11:37:04+08:00

How to do an SEO Competitive Analysis

2023-03-29T11:25:42+08:00

Article By: Cathal Melinn (https://digitalmarketinginstitute.com/blog/how-to-do-a-seo-competitive-analysis)   Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online - using SEO writing amongst other tactics - so where you rank is crucial. After all, the number one spot on Google gets a 27 percent click-through rate compared to only a 0.63 percent CTR for Google’s second page according to Backlinko. An SEO competitive analysis (as an add-on to a full digital marketing competitive analysis) will allow you to see what your competitors are doing with SEO and how you compare to them. It [...]

How to do an SEO Competitive Analysis2023-03-29T11:25:42+08:00

7 Essential Skills Every Digital Marketer Needs to Know

2023-03-29T11:27:34+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-essential-skills-every-digital-marketer-should-know)   The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche. From knowing the best data analytics tools to mastering SEO and content marketing, there can be a lot to grapple with if you don’t focus your attention on the areas that matter to a business. A great digital marketer will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers if old skills become less in-demand. They will be working with diverse teams and clients, [...]

7 Essential Skills Every Digital Marketer Needs to Know2023-03-29T11:27:34+08:00

5 Ways to Maximize SEO and Social Media

2023-01-16T14:12:22+08:00

Article By: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media)   Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help [...]

5 Ways to Maximize SEO and Social Media2023-01-16T14:12:22+08:00

How to Make Money Online with Google Ads in 2023

2023-01-20T10:09:13+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-creative-ways-to-use-paid-search-that-google-wont-tell-you)   A common mistake of many marketers is to follow the pack. We hear there are specific ways to do things and choose to follow these rules, instead of forging our own paths. That isn’t necessarily a bad thing. After all, these conventional approaches are proven to work, aren’t they? Google is famous for its algorithms and for keeping things fair in the best interest of its users. However, as a business fighting for rankings, all is not fair in a digital war. It’s important to appear high in searches so your content and product or [...]

How to Make Money Online with Google Ads in 20232023-01-20T10:09:13+08:00

Google Ads: A Beginner-Friendly Guide To Setting Up Your Ads

2022-12-30T16:29:44+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Competing online to gain new customers is no easy feat. There are a lot of savvy marketers out there who know all the ins and outs of paid (PPC) marketing. Naturally, this level of knowledge makes it a lot easier for experienced advertisers to gain that market share you have been struggling to capture. But while this may be the case, you can get in on the action if you can learn to use the same tricks as the pros. One of those tricks is learning how to use Google Ads to engage customers [...]

Google Ads: A Beginner-Friendly Guide To Setting Up Your Ads2022-12-30T16:29:44+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM