Training Update: Successfully Wrapped Up Digital Marketing Masterclass Training! Interested in joining our upcoming HRD Corp claimable program? Get in touch with us now at 1700-81-5520 or send us an email at training@excelacademy.my. . . . #HRDCorpClaimable #PublicTraining #DigitalMarketingMasterclass
Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/google-yahoo-email-changes-what-do-they-mean-for-marketers) Email spam has been something consumers have complained about for years and if they are not happy, they’re not going to buy a product or service from you. It’s not only spam messages that are annoying but an inability to unsubscribe from unwanted emails (or keep receiving them even when you do!) Plus as data privacy becomes more important along with compliance with regulations like GDPR and CAN-SPAM, these new changes can help protect the personal information of your customers - current and future. To rectify this, Google and Yahoo have made changes for bulk senders of emails [...]
Article by: Lyndsey Hall (https://digitalmarketinginstitute.com/blog/digital-marketing-tools) Digital marketing is an exciting and fast-moving industry, and digital marketers know that there are a multitude of tools, platforms and apps out there to help take your digital efforts to the next level. Yes they can save you time, but discovering and testing the various options can be daunting and confusing, especially in an ever changing industry with many emerging trends. We’ve gathered some old favorites as well as some tools to watch and consider adding to your digital marketing toolkit in 2022. Social Media Marketing Tools Influencer Marketing Tools Email Marketing/Marketing Automation Tools SEO (Search Engine [...]
Our public training session on "Digital Marketing Masterclass" is currently ongoing! . . . #HRDCorpClaimable #PublicTraining #DigitalMarketingMasterclass
Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/8-digital-skills-you-need-to-survive-the-rise-of-ai) For some marketers, the rise of artificial intelligence (AI) fills them with excitement as their minds race with the phenomenal possibilities of the technologies for business. For others, the rise of AI is something to fear. We’ve already seen the benefits of AI in digital marketing. It can take over menial or repetitive tasks, it can drive automation and personalization, and it can help you get valuable insights into customers. But there are also disadvantages such as security risks, ethical considerations, and, most importantly, job displacement. Marketers who want to thrive in this new age need [...]
Article by: Mischa McInerney (https://digitalmarketinginstitute.com/blog/build-a-content-marketing-plan-in-10-steps) Content marketing is something you’re aware of as a marketer, but do you realize how effective it can be at all stages of the customer journey? While many marketers create landing pages, blogs, or copy for social media posts, great content marketing requires a strategic and multi-faceted approach (and most importantly it relies on you understanding who you’re talking to). In this blog, we’ll start by looking at what is content marketing and then explore ten steps to help you develop a successful plan. Set objectives Understand your audience Be relevant Use the content marketing funnel to [...]
Ongoing Training Alert: Digital Marketing Masterclass for Fireco Asia Sdn Bhd! . . . #InHouseTraining #FirecoAsiaSdnBhd #HRDCorpClaimable #DigitalMarketingMasterclass
Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-create-a-successful-social-media-plan) Social media is a great way to engage with your audience. The social media channels available offer marketers an opportunity to drive brand awareness, get insights and create meaningful relationships with potential and existing customers. But to be successful on social media, you need a plan. You need to do your research, use the key social networks, know what your competitors are doing, and create content that connects with your target audience. So whether you’re struggling to make an impact and get engagement on social media or or just started to experiment with a new platform, [...]
Are you tired of landing pages that don't convert? It's time to revolutionize your approach! Our upcoming webinar is your gateway to mastering the art of designing landing pages that not only capture attention but also drive conversions like never before. Date: March 06, 2024 Time: 11 AM - 12 PM Topic: Designing Landing Pages that Capture Attention and Drive Conversions 🚀 What's in Store for You: - Learn how to create visually appealing and user-friendly layouts, - Identify and implement elements that instantly capture the audience's attention, - Learn how to craft persuasive content that drives [...]
Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/when-should-you-post-on-tiktok) There are big social networks, and then there are those that explode onto the market establishing trends and creating a new breed of influencers. That’s the perfect way to describe the rapid rise of TikTok, the mobile video app that has infiltrated culture in a way that’s not been seen since Facebook’s debut nearly two decades ago. According to Hootsuite’s Digital 2021 Report, TikTok hit a huge milestone of 2 billion global downloads, 1.2 billion active users (if you combine TikTok and its Chinese counterpart Douyin) and has climbed up the ranks to be the 7th most-used [...]
