Digital Marketing

What Are the Most Effective Digital Marketing Strategies?

2024-03-15T13:37:47+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-are-the-most-effective-digital-marketing-strategies) Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53% of senior marketers are spending significantly more on digital marketing channels while many report a lack of talent to compete in a demanding customer environment - which increases the need for a well planned strategy to guide activities. This is is becoming ever-more evident with the growth of AI [...]

What Are the Most Effective Digital Marketing Strategies?2024-03-15T13:37:47+08:00

How to Use Short-Form Video in Digital Marketing

2024-03-15T11:13:05+08:00

Article by: Zack O’Rourke (https://digitalmarketinginstitute.com/blog/how-to-use-short-form-video-in-digital-marketing) Short-form video has become extremely popular recently given people’s enthusiasm for engaging video content and the instant gratification that comes from short snappy content. For example, TIkTok has more than 1.5 billion monthly users (and counting), making it a great channel for marketers to engage and influence using video content. Short-form is not suitable for all brands, but it is ideal for brands looking to show personality and being bold to engage with a growing audience of younger people. In 2024, TikTok coined ‘creative bravery’: a transformative mindset of creating content that blends curiosity, imagination, vulnerability, [...]

How to Use Short-Form Video in Digital Marketing2024-03-15T11:13:05+08:00

7 Popular Content Types and How to Use Them

2024-03-08T16:53:55+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-popular-content-types-and-how-to-use-them) Content is the currency of the internet, and there are many content types brands can focus on to engage audiences, reach new markets, and provide value to customers. But with all the different content formats out there, it can be difficult for marketers to know which ones to focus on (even with a range of AI tools to help generate and optimize content). Different types have different purposes. While some drive traffic, others are about data capture so it’s important to be clever with your content marketing to make the most of your content. So let’s look at the [...]

7 Popular Content Types and How to Use Them2024-03-08T16:53:55+08:00

Being Needed, Not Needy: How To Create Content People Actually Want

2024-04-03T09:24:59+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/needed-needy-create-content-people-actually-want) As marketers, we all wish that every piece of content we create is anticipated and valued by our audience. But with so much content out there and people having so little time, that's probably not the case. So what really makes a piece of content stand out? What makes it valuable to a customer or prospect so it will drive engagement and prompt action? Maslow’s Hierarchy of Needs has been around for a long time, in fact before content marketing entered the conversation. But it provides a great framework for brands searching for opportunities to provide valuable content that [...]

Being Needed, Not Needy: How To Create Content People Actually Want2024-04-03T09:24:59+08:00

Delight Your Audience: How to Create Content That Excites and Entertains

2024-04-01T09:48:22+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/delight-your-audience-how-to-create-content-that-excites-and-entertains) Creating content is not for the faint-hearted. It takes guts and a keen understanding of what people want to be effective in driving traffic to your business. All content creators have asked themselves the same question more than once: How will I engage my audience, so they keep coming back for more? If you haven’t asked yourself this question at least once, you aren’t taking your job seriously! It isn’t easy to create great content that excites and entertains. A report by SEMRush found that 45% of marketers struggle to attract quality leads with content while 38% cite finding the resources and [...]

Delight Your Audience: How to Create Content That Excites and Entertains2024-04-01T09:48:22+08:00

What is SEO and how does it work?

2024-03-29T09:32:55+08:00

Article by: Cathal Melinn (https://digitalmarketinginstitute.com/blog/what-is-seo) Are you at the start of your Search Engine Optimization (SEO) journey? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings on search engines. We’re here to remove any confusion or complications around SEO - with some insight on how artificial intelligence fits into the picture. Once you understand the fundamentals, you can learn how to leverage SEO to drive traffic and generate quality leads.   So, let’s get started to see how SEO works. What you’ll learn in this blog is: What is SEO? What are the three pillars [...]

What is SEO and how does it work?2024-03-29T09:32:55+08:00

12 Tips To Improve SEO For ECommerce

2024-03-07T16:02:14+08:00

Article by: Neil Patel (https://digitalmarketinginstitute.com/blog/12-tips-to-improve-seo-for-ecommerce) With Search Engine Optimization (SEO), it’s important to step back and look at the big picture. What broad tactics and best practices can you use to improve SEO performance for your ecommerce website? You should know that while the adoption of artificial intelligence tools for SEO can help automate and speed up tasks such as keyword research, content generation or website schema, it’s also changing how people see search results. Google Search Generative Experience is a great example as it uses AI to give people more comprehensive search results. This means SGE searches can include an AI-generated answer, [...]

12 Tips To Improve SEO For ECommerce2024-03-07T16:02:14+08:00

27 Social Media Tools Every Content Creator Needs

2024-03-07T15:01:11+08:00

Article by: Nicola Gwillym (https://digitalmarketinginstitute.com/blog/11-social-media-content-tools-every-content-creator-needs1) Marketers and brands know there’s a lot more to creating great content for social media and the tools you use can make all the difference. Fortunately, there are lots of social media tools to choose from that can make your content creation journey easier, including AI-powered ones. These tools can help inspire new content, create graphics, images and videos, and even optimize scheduling and planning. A recent LinkedIn poll we ran asked which AI tool marketers used most in their content marketing. A resounding 86% said ChatGPT! So which social media tools are marketers using and what are they [...]

27 Social Media Tools Every Content Creator Needs2024-03-07T15:01:11+08:00

Best Times to Post on Instagram

2024-03-22T09:26:17+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-best-days-and-times-to-post-on-instagram) You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you’re regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects for those [...]

Best Times to Post on Instagram2024-03-22T09:26:17+08:00

How to Choose the Right Email Marketing Platform for Your Business

2024-03-20T09:20:06+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/which-email-marketing-tool-is-best-for-you) Email marketing is one of the most effective ways you can share your message, sell your services, and build a relationship with your customers. In fact, companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. In short, email marketing is a big deal, and if you're in charge of engaging with existing customers or new prospects, you need an email marketing tool that will [...]

How to Choose the Right Email Marketing Platform for Your Business2024-03-20T09:20:06+08:00

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