Digital Marketing

You’ve launched your website, written engaging content and you’re ready for an influx of visitors to start engaging and ultimately convert. On paper, everything looks good. In practice, however, your website isn’t ranking for its target keywords, or for any keywords at all. Why not? While the basics of SEO might seem simple - write great content and build relevant links - the actual practice of SEO can be much more complicated. There are competitors, complex ranking algorithms, as well as factors like age, relevance, and engagement to consider. Websites fail to rank for a variety of reasons. Some just aren’t [...]

With  3.5 billion people connected online today, it’s no surprise that technology is an integral part of our lives. We look to Google for answers to our questions, and Facebook to crowdsource shared public opinion. In fact, 67% of consumers are influenced by online reviews when purchasing goods and services. This compels brands to compete with each other for consumer attention through a variety of strategies across multiple channels and platforms to attract organic traffic with the hopes of increasing conversion. But, this strategy is not limited to consumer brands. Educators in universities, colleges, and training institutes must understand the value and importance of digital [...]

Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s jobseekers require specialized skills to help them stand out from the crowd. While some colleges, universities, and training providers have modified or expanded their curriculum to meet this growing demand for digital know-how, many educators are struggling to provide the essential skills students need. In this article, we explore the 10 key digital skills educators should offer in their portfolio to meet student and industry needs. 1. Social Media According to a recent [...]

Digital transformation is impacting on businesses across every industry. While the ownership and implementation of digital transformation can be inconsistent. It is more often than not owned by CIOs. A part of this process is digital initiatives, the majority of which are driven (and paid for) by IT. Despite this, the IT department is not the most likely to lead the implementation of digital projects. Instead, these are conducted by individual business units or digital divisions. Many executives feel that the IT department needs to take a more active role in transformation, particularly in innovation. With digital technologies now driving innovation, [...]

With 2019 just around the corner, we look at 11 web design trends you should consider using. Balancing aesthetics with functionality is a difficult act, but get it right and you'll set yourself up for increased user engagement and higher conversion rates. Find out how you can improve your online presence with these 11 actionable tips. Mobile internet usage is predicted to increase sevenfold between 2016 and 2021 - Statista 1. Make Mobile a Priority According to Statista, “In 2016, 43% of all website traffic worldwide was generated through mobile phones, up from 35.1 percent in the previous year.” It’s true that the [...]

On a basic level, it’s not too hard to make your content more keyword rich, but in order to make it really shareable, it actually has to be of high quality and engaging. Creating readable content that is also SEO-friendly is really the optimal goal no matter what your role or industry you're in. Write SEO Optimized Copy via the guidance from the Digital Marketing Institute Experts. Read on to learn more about how to write highly shareable, high-ranking copy. Use the Right Tools SEO is actually quite complex, which is why content strategists and analysts get paid well to do [...]

Want to transform your blog into a content marketing magnet? With 3.5 billion daily searches performed on Google alone, there’s a great deal of competition when it comes to capturing the attention of your ideal customer. In fact, attention scarcity is one of the greatest challenges that modern marketers face, with the average buyer attention span reduced to 8.25 seconds. With this in mind, we’ve researched some of the best tools out there to help you grow your content marketing channels with quality content. Getting back to basics and producing content that is accurate, timely and relevant will help you meet the needs [...]

You probably already know that digital marketing KPIs (Key Performance Indicators) are a key part of measuring performance through your digital marketing strategy. But with so many options to choose from, and with so many businesses going through digital transformations, how do you know where to start or what to shift if you need to try something new? Read on for an overview of what KPIs are and how to use them in today’s world of digital marketing. What is a KPI? The term KPI really just refers to a specific metric that you use as a baseline to measure performance. [...]

If you’re worried that your digital skill set is suffering, now is the time to take positive action. The digital economy is expanding unstoppably and holds an ever-growing influence over organizations across every industry. In order to survive, companies with more traditional business models have found themselves having to adapt, as digital tools and techniques are employed by their competitors. Yet with such a high level of digital growth to contend with, the prospect of maintaining a strong skill set that incorporates every industry innovation can be intimidating! If you feel this way, you wouldn’t be alone – an increased need [...]

Are you the type of person that likes to be creative at work? Or are you more the analytical type? Or perhaps you’re a blend of both? If you’re looking to pursue a career in digital marketing, or you’re already there, and you’re looking to pivot, here are some hard and soft skills that can get you moving towards a fascinating and rewarding career. Problem-Solving Creative problem-solvers thrive in this field because there’s always something new popping up – one day you’ll be learning about software, and the next you may be helping the creative team develop a unique digital marketing [...]