Digital Marketing

Digital Marketing Skills, Career Opportunities & Getting Ahead in 2024

2024-03-29T11:03:11+08:00

Article by: https://digitalmarketinginstitute.com/blog/digital-marketing-skills-career-opportunities-getting-ahead It will come as no surprise that people are spending more time online. As a result, technology has become more sophisticated and addictive, meaning there’s lots of work for digital marketers! Over the past few years, digital marketing has experienced huge growth. 2023 is the first year global digital ad spending crossed the $600 billion mark. In 2027, that figure is expected to grow to $730 billion, according to MarketWatch. That means there are a lot of exciting opportunities out there for marketers and many trends to know. Whether you’re a recent graduate or a seasoned professional, advances in digital [...]

Digital Marketing Skills, Career Opportunities & Getting Ahead in 20242024-03-29T11:03:11+08:00

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?

2024-05-07T14:18:43+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Customers have come to rely on online channels and technologies to browse, find information, and purchase. This has resulted in brands needing marketers with in-demand and transferable digital skills and knowledge. That has also created global demand as companies seek digital talent to help them stand out from the competition and implement strategies for the new customer journey to drive leads and revenue. So, what does this mean for you as a marketer in 2022, and how is the job market shifting due to the increased need for digital know-how? Let's look at the most [...]

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?2024-05-07T14:18:43+08:00

Essential SEO Reporting Tools and Free Checklist

2024-03-29T10:56:16+08:00

Article by: https://digitalmarketinginstitute.com/blog/essential-seo-reporting-tools Search engine optimization (SEO) is one of the most essential marketing skills that you can master. If you know how to do SEO analysis and report on performance, you can show the value of your content marketing efforts to your manager or CEO and develop campaigns or strategies to boost your brand’s search engine rankings for relevant keywords or terms. In this blog, we'll look at what SEO is, how it works, its benefits, and the best SEO analysis tools for beginners. If you're looking for a handy version of these SEO Reporting Tools, just download our checklist. It will cover [...]

Essential SEO Reporting Tools and Free Checklist2024-03-29T10:56:16+08:00

Webinar] – Technical SEO

2024-05-02T16:04:53+08:00

Unlock the secrets of Technical SEO in our upcoming Learning Hour Webinar! Join us for an enriching session where we'll delve into the intricacies of Technical SEO. Date: Monday, May 6, 2024 Time: 11 AM - 12 PM Topic: Technical SEO What to Expect:- Delve into the intricacies of Technical SEO and its pivotal role in enhancing website visibility.- Gain invaluable insights into the latest trends and best practices in Technical SEO.- Equip yourself with practical strategies to elevate your website's ranking on search engines. Don't miss this opportunity! Reserve your spot now.For more information about our training and courses, contact us at 1700-81-5520 or email [...]

Webinar] – Technical SEO2024-05-02T16:04:53+08:00

4 Key Content Marketing Trends

2024-04-26T09:01:25+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/key-content-marketing-trends-2023) Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they need. Content marketing is evolving in new and wonderful ways. It’s not just about looking at the formats you should use or the emergence of new channels like Threads, but an acceleration of marketers using AI to increase productivity and combat the dreaded writer’s block - especially when you’re a busy content marketer writing a lot of copy. Let’s look at some [...]

4 Key Content Marketing Trends2024-04-26T09:01:25+08:00

A Guide to Terms on Social Media Platforms

2024-03-15T14:23:22+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/a-guide-to-terms-on-social-media-platforms) When you have to manage campaigns across all the different social platforms, in can be handy to have a quick reference to all the different terms used on each one. Use this guide to help you keep track of the variety of functions, options, and metrics that are available across six of the most popular platforms. 1. Facebook Here is some key terminology used on Facebook: Profiles: These are for non-commercial use and represent individual people. Through your profile, you can amass friends and you can also follow profiles to see public updates from people you're interested in but [...]

A Guide to Terms on Social Media Platforms2024-03-15T14:23:22+08:00

5 Ways to Maximize SEO and Social Media

2024-03-15T14:18:19+08:00

Article by: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media) Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help you [...]

5 Ways to Maximize SEO and Social Media2024-03-15T14:18:19+08:00

Best Times to Post on Instagram

2024-03-15T14:01:21+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-best-days-and-times-to-post-on-instagram) You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you’re regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects for those [...]

Best Times to Post on Instagram2024-03-15T14:01:21+08:00

Best Times to Post on Twitter

2024-03-15T13:55:35+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/best-times-to-post-on-twitter) Despite being one of the older kids on the social block, Twitter is still one of the planet's most social of all social media platforms. With 396.5 million active users worldwide, Twitter is a powerful social media marketing tool with an extensive reach—especially when you consider that consumers spend 26% more time engaging with Twitter ads than any other leading social media platform. But, in such a saturated social space, how do you cut through the noise and avoid your Tweets getting lost in an abyss of quick-fire content? Of all the tricks, tips, and tactics available, knowing which days [...]

Best Times to Post on Twitter2024-03-15T13:55:35+08:00

How to Create TikTok Content

2024-04-17T09:01:59+08:00

Article by: Pádraig Hanratty (https://digitalmarketinginstitute.com/blog/how-to-create-tiktok-content) Although social media has been around for two decades, it’s constantly changing as trends come and go and new platforms enter the market. Recently, there’s been a massive shift toward video content, linked to the rise of TikTok. As a result, users have come to expect snappy, engaging videos in their social media feeds. But it’s not just a TikTok phenomenon: Instagram Reels, Facebook Stories, and YouTube Shorts are all becoming adept at presenting short video content. Video content now has a greater organic reach than imagery and TikTok is creating a community of passionate content creators. [...]

How to Create TikTok Content2024-04-17T09:01:59+08:00

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