Digital Marketing

What Skills Do You Need to Be an Email Marketing Specialist?

2024-04-19T14:04:36+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-skills-do-you-need-to-be-an-email-marketing-specialist)   There’s an email boom in full swing. Companies across the world are rediscovering the power of email marketing as cookies are on their way out and customers expect more personalized and relevant messaging. Since 2017 the number of emails being sent and received every day has grown, according to Statista, from 269 billion to a projected 376 billion in 2025. That just shows the scale of emails arriving in inboxes. It may be easy to create and send an email. But what companies need are email marketing specialists that can write great email copy, create lifecycle flows, conduct [...]

What Skills Do You Need to Be an Email Marketing Specialist?2024-04-19T14:04:36+08:00

5 Awesome Qualities of the Unshakeable Digital Marketer

2024-04-19T14:01:45+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/5-awesome-qualities-unshakeable-digital-marketer) There's a shortage of digital skills worldwide. But employers today aren't just focusing on the technical skills of new or existing hires, they are increasingly looking for people with great 'soft skills'. This can be seen across industries as employers look for people that have a good personality and are a good 'fit' for their organization. While hard skills can help you get an interview, it's often the soft skills that will put you at the top of the pack and land the job. That means skills such as leadership, communication, problem-solving and collaboration. Let's look at how 'soft-skilling' up [...]

5 Awesome Qualities of the Unshakeable Digital Marketer2024-04-19T14:01:45+08:00

The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date

2024-04-19T14:00:51+08:00

Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/tech-advances-the-importance-of-keeping-up-to-speed)   Do you struggle to keep up with the constantly changing digital marketing landscape? Rest assured, you’re not alone! According to our research, ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’; 46% of senior marketers have seen the leadership's vision of digital transformation has changed over the past two years, while 58% have moved their marketing budgets from traditional to digital channels. The landscape gets more complicated when you add emerging technologies into the mix. Just look at how artificial intelligence is developing in an extraordinary way,  activities, or how new technologies, like Google’s Search Generative Experience, might [...]

The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date2024-04-19T14:00:51+08:00

Your Guide to B2B Marketing Basics

2024-04-19T13:59:42+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/b2b-marketing-basics)   B2B marketing is often seen as the boring relative of B2C. But that couldn’t be further from the truth. Business-to-business marketing is more of a challenge because you work with a company or group of stakeholders and the process is more complex. That’s actually what makes it exciting! But B2B marketers are succeeding in the online space, especially since Covid-19 forced companies to pivot and adapt. The ever-changing digital landscape has offered B2B brands new ways to connect with customers. With the global B2B ecommerce market projected to be worth nearly $19 billion by 2027, according to [...]

Your Guide to B2B Marketing Basics2024-04-19T13:59:42+08:00

Key Digital Marketing Trends for 2024

2024-04-19T13:55:30+08:00

Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/key-digital-marketing-trends-for-2024)   One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast! One prime example is the amazing rise in artificial intelligence (AI) that we’ve seen during 2023. This phenomenon will continue to evolve and impact all areas of marketing in 2024. Marketing also changes due to consumer behavior and the external environment. While global growth is set to be modest and inflation is likely to cool, according to the OECD, consumers will still be cost-conscious. Also, most people are likely to seek out brands that show they are [...]

Key Digital Marketing Trends for 20242024-04-19T13:55:30+08:00

A Practical Guide to Email Marketing Metrics

2024-03-29T14:18:21+08:00

Article by: https://digitalmarketinginstitute.com/blog/practical-guide-email-marketing-metrics More than ever, email marketing is one of the best ways to reach current customers, reminding them of who you are, what you have to offer and how you add value to their lives, even when they aren’t making a purchase. Now that first-party data is more important than ever, email marketing offers a solid, integrated strategy within your wider marketing efforts. As with every other area of your business marketing, including tracking the return on investment (ROI) from your social media campaigns, measuring email marketing success is critical to improving as you go. Use the following metrics to assess the success and health of your [...]

A Practical Guide to Email Marketing Metrics2024-03-29T14:18:21+08:00

[HRD Corp Claimable Course] – Digital Marketing Professional

2024-05-14T10:50:46+08:00

We believe that digital marketing education should be accessible to everyone, regardless of their experience level. That’s why our digital marketing courses are designed to meet the diverse needs of marketers at all career levels: HRD Corp Claimable - Certified Digital Marketing Professional. Our comprehensive and hands-on approach to digital marketing training is designed to equip you with practical skills and knowledge that you can directly apply to your work. Join our Digital Marketing Certification Course and become a certified digital marketing professional with DMI. Perfect for beginners, career switchers, business owners, and all marketing professionals seeking to boost their skills. [...]

[HRD Corp Claimable Course] – Digital Marketing Professional2024-05-14T10:50:46+08:00

AI in Digital Marketing – The Ultimate Guide

2024-03-29T13:45:21+08:00

Article by: https://digitalmarketinginstitute.com/blog/ai-in-digital-marketing-the-ultimate-guide What is AI in Digital Marketing? AI in digital marketing uses artificial intelligence capabilities such as data collection, natural language processing, machine learning, and data analysis to get customer insights and automate marketing tasks and decisions. The advantage of AI is that it will help you gain insights into customer behaviors at speed by harvesting vast amounts of data. These can be used to respond to and tailor a customer’s needs depending on their actions and preferences. AI is also able to adapt and improve over time using feedback and new data. Artificial intelligence offers great opportunities for [...]

AI in Digital Marketing – The Ultimate Guide2024-03-29T13:45:21+08:00

Preparing for AI Search with Google Search Generative Experience (SGE)

2024-03-29T11:49:32+08:00

Article by: https://digitalmarketinginstitute.com/blog/preparing-for-ai-search-with-google-search-generative-experience-sge AI in digital marketing is here to stay, and there's little doubt that the world of search marketing is on track to be turned upside down by developments in generative AI. Google's Search Generative Experience (SGE) is still in experiment phase but it's already promising to upend standard concepts and approaches to search, and consequently to digital marketing as a whole. Google's utlimate goal is to better understand what you want, so that it can give you the perfect answer. And SGE is how it displays that answer. To provide insights into how SGE currently works, Lindsey Schrant of Neil [...]

Preparing for AI Search with Google Search Generative Experience (SGE)2024-03-29T11:49:32+08:00

What is Digital PR and How Can You Develop an Effective Strategy?

2024-03-29T11:17:34+08:00

Article by: https://digitalmarketinginstitute.com/blog/what-is-digital-pr Digital Public Relations (PR) is a strategy used to increase awareness and visibility of your brand using online channels. Digital PR is similar to traditional PR but it offers the opportunity to reach more people in a measurable and targeted way. To make the most impact, digital PR relies on digital marketing strategies such as search engine optimization (SEO), content marketing, influencer marketing, and social media. Digital PR is a powerful strategy that allows companies to speak directly to their target audience at any time and anywhere. By connecting and sharing with your audience, it’s possible to start a dialogue that [...]

What is Digital PR and How Can You Develop an Effective Strategy?2024-03-29T11:17:34+08:00

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