Digital Marketing

Author: LEANNE - JULY 30, 2020 What are your Business Goals? So you want to grow your business this year using new and improved smart B2B marketing trends? In the competitive landscape, especially in the B2B space, it is of the utmost importance to stay current with trends to maximize your selling power and your reach. In this blog post I’m going to show you what really drives home growth and how smart B2B marketing trends will expand your business to new heights. But first, what are your goals? Driving business growth this year, right? A hallmark of a good achievable goal comes [...]

Author: BRANDI - JULY 30, 2020 For most, your website will be the first impression they have of your brand, and trust me when I say great web design goes a long way when making that first impression. It is what customers experience before they even have the chance to be sold on your product or service. It is the face of your company and the portal most people will go through to conduct business or digest your content. So why wouldn’t you want to keep your face clean and professional? Customers will only provide websites with a small amount of their time, [...]

Author: LEANNE - JULY 30, 2020 How many times have you been in a new city (or even your own) and searched for a local business? Chances are you have seen something like the results below. That’s the result of local SEO marketing. Maybe you browse through the options but more than likely you will click on one of the top three places that Google provides for you. These top three options are called the local pack. This is Google’s way of giving you the best and closest options of what you are searching for. Want your business to rank in one of [...]

BRANDI - JULY 30, 2020 Does your inbox ever look like this? You probably get tons of ecommerce emails every day. They flood your inbox and sometimes overcrowd it until you go on a rampage of deleting hundreds of them at a time. You may open some of them or all of them or none of them. If you are on the ecommerce email marketing side of the road, you will need to create emails that captivate consumers and convince them to make a purchase. With so many emails coming and going from potential customers’ inboxes how do you stand out from the [...]

Author: LEANNE - JULY 30, 2020 It’s no secret that people take to the internet to discover new restaurants, write reviews, browse menus and make reservations. Marketing your restaurant can sometimes be tricky in today’s digital world. You need creative restaurant marketing ideas to draw customers in and keep them coming back for more! Before you can dive into marketing to your audience you need to define who they are! Are you marketing to millennials, the older generation, families with kids? This step is crucial before you can begin marketing with your creative restaurant marketing ideas because without a clearly defined audience you can’t possibly [...]

Author: BRANDI - JULY 30, 2020 Are you just now starting a new business? Or has your business been around for a while? Whatever the age or size of your company, you need a website. But not just any website. You will want to use basic website design to capture leads, entice customers and make those sales! There are so many different styles, themes, fonts and colors to choose from, it can be overwhelming. Choosing A Platform First you will need to decide which platform you want to use in order to design your website. You have probably heard of sites like Wix [...]

Author: LEANNE - JULY 30, 2020 What comes to mind when you hear the word “free”? It probably grabs your attention. You are being offered a risk free trial of a product or service. Say you are strolling through a mall food court and one of the vendors puts out a free sample. They are letting you try their product before you buy it which gives them a leg up on their competition. If you already know you like something, you feel better about purchasing it. Even if you are not interested in what is being offered, chances are that you will try [...]

Author: LEANNE - JULY 30, 2020 There are only two types of customers. There are the ones who are satisfied with your business and will recommend you to others. Then there are ones who had a bad experience with your company. The latter are more than likely going to type out their frustrations in the form of an online review. Reviews are immensely important for the success of your business. 84% of people trust online reviews as much as they would trust a recommendation from family or friends. We’re going to tell you how to get reviews from those satisfied customers and how [...]

Author: LEANNE - JULY 30, 2020 What do the majority of people do when they have a question or need to find a business? They “Google it”. No matter what type of business you run, having an online presence is key and appearing in search is crucial to generating leads and making money online. If you have a website (which you should!) you will need to optimize it in order to show up in search results. There are several types of SEO that you, as a business, owner need to know to ensure you’re running a successful business. What is SEO again? Before [...]

Author: BRANDI - JULY 30, 2020 The digital world is full of marketing terms and acronyms like ROI (return on investment), CPC (cost per click), CTR (click through rate), KPI (key performance indicator) and countless others. It becomes a little overwhelming. You start to feel like you’re reading a different language. But what is this new language trying to tell you?! We’re here to decipher the code and put it into your terms. Let’s get started. Digital marketing is an umbrella term used to describe any type of online marketing including search engine optimization, PPC, social media marketing, and email marketing. We are going to break up [...]