Digital Marketing

Article By: DMI (Digital Marketing Institute) With an incredible demand for talent spurred on by a significant digital skills gap, digital marketing skills are much sought after by businesses across industries. But, despite growing demand for skills in this area, the digital marketing realm is incredibly competitive - meaning that to land a job as a digital marketer, with ease, you must be proactive, giving yourself the best possible chance of standing out in the crowd. At present, there are a host of transferable digital marketing skills in hot demand by brands and businesses of all shapes and sizes - and if you’re able [...]

Article By: DMI (Digital Marketing Institute) As the way we interact with our world changes, so do the habits of consumers. The Internet changed the game by providing users with instantly accessible information. Twenty years ago we relied on analog methods, such as telephone calls and word-of-mouth research to inform buying decisions. Now, we lean heavily on digital spaces, which can provide detailed specifications, prices, and customer reviews. Buying habits are evolving, and selling behaviors are following suit. The latest and greatest technique for engaging consumers is via social selling. It's a way for marketers to leverage social networks to create [...]

Article By: DMI (Digital Marketing Institute) Whether your business uses traditional means to determine marketing budget, follows current trends, or has a custom formula based on specific needs, there is a good chance that more of it will be allocated to digital marketing with each passing year. In fact, our new research revealed that 98% of marketing leaders believe digital marketing is important to their organization's success with 90% expecting to increase their digital marketing budgets by 2020. Depending on factors such as business type, size, and industry, the actual dollar amount of your digital marketing budget will vary, but you can learn [...]

Article By: DMI ( Digital Marketing Institute ) The start of a new year always seems like a good time to pause and give some thought to what's coming on the horizon. What are the trends, innovations, and new technologies that are going to reshape (or at least influence) the way we do business? Global e-commerce sales will skyrocket to $4.5 trillion by 2021; an increase of over 246%. If you want your company to participate in that kind of growth, it's crucial to anticipate it and know what's coming. Here are a few factors that we think will be very important for [...]

Article By: DMI (Digital Marketing Institute) The online culture has created a niche advertising area where expertise is hard to find. Digital marketing requires a unique skill set that can vary drastically from position to position. The trend of hiring digital marketing experts is rising with 44% of companies looking to hire more marketers over the past two years. Of those positions, 27% were interested in digital advertising, 23% required content creation and curation, and 20% required content strategy. With this trend continuing upwards, demand for digital marketing courses should also see an upswing as the workforce tries to meet the requirements [...]

Article By: DMI ( Digital Marketing Institute) We all know the internet and social networks are changing the sales process. Buyers now have access to more information and are doing more for themselves. 90% of customer buying decisions start online while 75% of B2B buyers use social media to research vendors. As a result, sales teams need to think and act differently to engage with and influence prospects. A huge part of this is through providing helpful online content and information, to build trust and credibility and identify and engage with potential customers through social networks in an approach known as social selling. How does [...]

Article By: DMI ( Digital Marketing Institute) LinkedIn has steadily grown a career-building network that allows people to showcase their professional portfolios online and search for jobs in a forum in which recruiters can search for top-quality workers. It has now also become a primary meeting place and platform for B2B interactions and marketing. Because of this specialization, LinkedIn is an important venue for businesses that serve other businesses, and that means marketing for this audience takes on a very different role and style. What doesn’t change, however, is the importance of analytics in making good marketing decisions, as well as the most [...]

Article By: DMI (Digital Marketing Institute) All websites will have a certain amount of fluctuation in traffic. You know what a normal range is for your own website. If you see a significant drop in traffic, your first response is probably to undo the latest change you made in a panic. Don’t do that—there are many reasons your traffic might drop. First, make sure that the drop in traffic isn’t just a problem with your date ranges. If you’re looking at today’s date, remember that not all of the traffic for today has come in yet. Also, considering what a normal [...]

Article By: SEAN - OCTOBER 6, 2020 Social media marketing may seem simple, which it is if engagement is the only thing you’re looking for. But there’s much more to it when you want conversions because you must take into consideration your digital marketing sales funnel. Consumers are leaning more and more towards shopping online rather than in-store. But that doesn’t mean it’s easier to sell your products online. In fact, it’s quite the opposite. Oftentimes, your sales funnel does not tend to stay in the boundaries of the inverse triangle. Although the stages reflect that of a sales funnel, the process of digital [...]

Article By: SEAN - OCTOBER 10, 2019 Small businesses that are not using digital marketing need to understand the importance of it. Because small business digital marketing helps your business thrive in today’s competitive landscape and lets you make your mark. However, for many, small business digital marketing may seem confusing or intimidating, especially when it comes to using the right tactics. Questions pop up such as: How can you be sure of what methods to apply so that you get real-world results? What small business digital marketing tactics will help you get the most exposure? How do you achieve your marketing goals [...]