Digital Marketing

Article By: LEANNE - DECEMBER 3, 2020 Oftentimes, when people hear the word marketing, they don’t realize there’s a lot more under the surface that goes into “marketing” a business. For example, there’s marketing and branding. Branding, marketing. Marketing, branding. Frankly, it can all get quite confusing if you don’t start by understanding the basics first. The two are actually different and without distinguishing between them you won’t be able to recognize why you need both. Ok, so you might now be asking “what’s the difference and what do I need to know?” Well, lucky for you you’ll find this out and everything [...]

Article By: LEANNE - NOVEMBER 5, 2020 Instagram ads are a key component of your digital strategy. This is due to the fact that Instagram is a top social media platform that is powered by one of the biggest online companies in the world, Facebook. But you may be asking “What is so great about Instagram ads in the first place?” Many people do not fully understand what Instagram ads in 2020 can do for them even as we are going into 2021. And sadly, others think Instagram ads are a waste of time and money. But this just isn’t true. In fact, [...]

Article By: DMI (Digital Marketing Institute) Are you someone who is interested in using Pinterest more but you're just not quite sure how? Well, you're not alone. Many of us think of Pinterest as a place for just fashion, décor, and DIY crafts - and if we don't use it ourselves, it's probably not even on our radar for business. Many brands still underutilize this social media channel because they don't understand how it can add value to their business. This misunderstanding results in part because it's such a visual platform – if people think they don't have anything to "show", then they probably think the [...]

Article By: DMI (Digital Marketing Institute) We live in a time when advanced technology shapes the systems and structures used in business. Most companies have taken the initiative of adopting a digital outlook for a more natural way to reach their clientele. Thanks to Search Engine Optimization (SEO), you can rank higher on search engine results pages (SERPs) and attract the right customers. SEO can be quite challenging to master especially if you have no experience in digital marketing. However, you can now make your work easier with the help of the best SEO tools. To help you begin your optimization [...]

Article By: BRANDI - NOVEMBER 3, 2020 Doing marketing without a plan is a plan to fail. Plain and simple. Every day, we talk to a business owner after business owner, to try to help them with their marketing. And it’s normally the same conversation every single time. “Hi, this is Sherman at LYFE Marketing, how can I help you today?” “Sherman, I need sales, and I need it tomorrow. Can you do that for me or not?” “Well, I don’t know if it quite works like that… Do you mind telling me a little bit more about your business and target market [...]

Article By: DMI (Digital Marketing Institute) The festive shopping season presents a prime opportunity for eCommerce retailers across sectors to increase brand awareness and boost their bottom line exponentially. Commonly referred to in the industry as the Golden Quarter, the seasonal shopping period traditionally begins with Black Friday and concludes with the post-Christmas sales. In our hyper-connected digital age, an increasing number of platforms, mediums, and consumer touchpoints offer eCommerce businesses more opportunities than ever to connect with new customers and sell their products and services to an engaged, captivated audience. Despite the small matter of a global pandemic in 2020, eCommerce sales [...]

Article By: JHOAN - DECEMBER 15, 2020 We just got our hands on a juicy Facebook shopping report about the future of Facebook shopping. More specifically, this report uncovers the biggest behavioral shifts we are seeing in shopping around the world. Now we’ve read every page of this 64 page Facebook shopping report and we’re going to break down in this post what you need to know going into 2021. Because this can help you jump on some consumer trends that can help your business and your career grow. Now as a result of the pandemic going around the world, there have been [...]

Article By: LEANNE - NOVEMBER 25, 2020 Here’s the deal. Twitter can be a great marketing channel for driving traffic and generating leads in today’s digital era. In fact, 63% of Twitter users follow small businesses they love online. The biggest brands such as Amazon and Google have Twitter accounts and massive followings from their audiences. And of course, Twitter is a communication outlet for hundreds of millions of people including some of the most powerful people in the world, like the President of the United States. With hundreds of millions of tweets being sent out each day, it can be easy for your [...]

Article By: DMI (Digital Marketing Institute) Think about how often and why you use Google, or other search engines to find products or information. As we begin our journey, the main question we have to ask is ‘How do search engines work to categorize websites and serve them back in results to searchers?’ For the majority of searches, this can be achieved by applying SEO techniques to drive visibility in search results and increase search traffic to our website. Optimization for SEO As a digital marketer, knowing how to get your brand, website, or company found by searchers is a core [...]

Article By: DMI (Digital Marketing Institute) TikTok has been named as the fastest growing social media platform of all time, making the shortlist as one of the most downloaded apps globally for the past two years. The short-form video app saw rapid growth during the COVID pandemic, as many users found time to explore the platform and connect with their online audiences in new ways. In Q1 2020, TikTok set the record for the most downloads in a single quarter for a social app, at 315 million installs. TikTok has 800 million active users worldwide. That makes TikTok 9th in terms of social network [...]