Digital Marketing

How to Use Marketing Automation Tools Effectively

2024-06-19T09:29:24+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-marketing-automation-tools-effectively) Today’s marketing automation tools are designed to streamline promotional processes, boost output, and drive growth. From email automation tools to social media schedulers, autonomous content creators, and beyond, these dynamic AI-powered tools - like ChatGPT - will prove invaluable to the ongoing success of your marketing strategy. By the end of 2023, the global marketing automation technology market value is set to exceed $25.1 billion. And, for good reason. Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success. Intrigued? Here’s we’re going to look at the perks of using automation tools while exploring [...]

How to Use Marketing Automation Tools Effectively2024-06-19T09:29:24+08:00

Maximizing Digital Marketing ROI with Adext AI: A Comprehensive Guide

2024-06-19T09:28:16+08:00

Introduction In today's digital age, businesses are increasingly turning towards digital marketing as a means of reaching and engaging with their target audience. With so many different channels and platforms available, it can be difficult to know where to focus your efforts and how to ensure that you are maximizing the ROI of your marketing campaigns. This is where Adext AI comes in - a powerful tool that can help you to streamline and optimize your digital marketing efforts.   Key Features and Benefits of Adext AI Adext AI is an artificial intelligence-based platform that uses machine learning algorithms to optimize [...]

Maximizing Digital Marketing ROI with Adext AI: A Comprehensive Guide2024-06-19T09:28:16+08:00

5 Benefits of Having a Digital Marketing Strategy for 2024

2024-05-29T09:13:32+08:00

Article by: Will Francis (https://digitalmarketinginstitute.com/blog/5-benefits-of-having-a-digital-marketing-strategy)   Digital marketing offers enormous opportunities for businesses to expand their reach and target the right audience at the right time, especially using advanced technologies such as artificial intelligence (AI). But with a lot of opportunity comes a lot to consider as your audience has multiple touchpoints to discover and communicate with your brand. That’s why it’s essential to have a strategic digital marketing plan that’s aligned with your business plan in 2024. It’s about being clever with your budget, being effective in using your resources (human and otherwise), and knowing as much about your audience (future and existing) as [...]

5 Benefits of Having a Digital Marketing Strategy for 20242024-05-29T09:13:32+08:00

What are the Top Content Marketing & SEO Trends?

2024-05-29T09:13:12+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/top-content-marketing-seo-trends) Content marketing has come into its own in recent years. It’s proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. From website copy to social media posts to blogs to videos, your content can be versatile and dynamic when in the right hands. An important strand of content marketing is SEO or Search Engine Optimization. SEO is a crucial part of your content strategy if you want to get it found on search engines. The more SEO-optimized your [...]

What are the Top Content Marketing & SEO Trends?2024-05-29T09:13:12+08:00

How to do an SEO Competitive Analysis

2024-05-24T09:46:37+08:00

Article by: https://digitalmarketinginstitute.com/blog/how-to-do-a-seo-competitive-analysis Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online - using SEO writing amongst other tactics - so where you rank is crucial. After all, the number one spot on Google gets a 27 percent click-through rate compared to only a 0.63 percent CTR for Google’s second page according to Backlinko. An SEO competitive analysis (as an add-on to a full digital marketing competitive analysis) will allow you to see what your competitors are doing with SEO and how you compare to them. It will highlight the [...]

How to do an SEO Competitive Analysis2024-05-24T09:46:37+08:00

Your 2023 Guide to Social Selling

2024-06-12T09:29:03+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/your-2023-guide-to-social-selling) As prospects go online to find information and communicate, businesses are turning to social media to engage and influence new and existing customers. Social selling is just that, using online channels to target prospects and build relationships. It’s a lifeline for salespeople looking to find leads and make connections with the right people. According to LinkedIn’s ‘Global State of Sales 2022’ report, about a third of sellers have closed deals over $500,000 without ever meeting the buyer face to face. Meantime, 89 percent of customers say they are more likely to consider a brand if a seller changes their way [...]

Your 2023 Guide to Social Selling2024-06-12T09:29:03+08:00

How to Use Instagram Analytics

2024-05-07T14:25:27+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-use-instagram-analytics) Instagram is a powerful social media platform for brands of all sizes. It’s widely used for effective influencer marketing and is growing as a way for brands to connect with customers. There’s also a lot of buzz in social media now, from shoppable posts to an emphasis on video creation and it’s good to keep an eye on the latest video formats for Instagram. So it’s worth taking time to understand who you can reach on Instagram and the most effective way to do that. So how do you know if your Instagram marketing strategy is working? That’s where analytics comes in. [...]

How to Use Instagram Analytics2024-05-07T14:25:27+08:00

5 Awesome Qualities of the Unshakeable Digital Marketer

2024-05-07T14:23:07+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/5-awesome-qualities-unshakeable-digital-marketer) There's a shortage of digital skills worldwide. But employers today aren't just focusing on the technical skills of new or existing hires, they are increasingly looking for people with great 'soft skills'. This can be seen across industries as employers look for people that have a good personality and are a good 'fit' for their organization. While hard skills can help you get an interview, it's often the soft skills that will put you at the top of the pack and land the job. That means skills such as leadership, communication, problem-solving and collaboration. Let's look at how 'soft-skilling' up [...]

5 Awesome Qualities of the Unshakeable Digital Marketer2024-05-07T14:23:07+08:00

How to Develop a Social Media Strategy That Drives Brand Awareness & ROI

2024-05-07T14:21:54+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/social-media-strategy) Social media marketing is no longer an option for a brand or business, it’s a necessity. With so many demographics active across social networks on a global scale, it’s where you want to be to engage, influence and convert. To see why, just look at these stats from Digital 2022: Global Overview Report: There are 4.6 billion active social media users—that’s nearly 60 percent of the world’s population The average time spent every day on social media is 2.27 hours 2022 has seen a rise in TikTok, YouTube, and Instagram users People use an average number of 7.5 platforms each [...]

How to Develop a Social Media Strategy That Drives Brand Awareness & ROI2024-05-07T14:21:54+08:00

How to Perform an SEO Audit

2024-05-07T13:31:23+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you know how well your website is performing? SEO experts know the importance of regular audits, but for many of us who only have a basic knowledge of SEO, it may seem like a daunting task. However, in today's world of digital marketing, it's becoming more important to have a clear understanding of this. In this blog, we'll give you tips on how to perform an SEO audit (like an SEO audit checklist) and learn more about the latest tools and get tips for a better understanding of the what, where and why [...]

How to Perform an SEO Audit2024-05-07T13:31:23+08:00

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