Digital Marketing

Article by: digitalmarketinginstitute.com Pre-Click and Post-Click Optimization Pre-click on-page optimization is what is visible to the user before they click on a result on the search engine results page or SERP. It includes the title tag, the URL, and the meta description. The goal of pre-click optimization is to encourage the user to click on your listing. Post-click on-page optimization is what is visible to the user after they click on your listing and land on your web page. It includes the main copy, the main heading and sub headings, hyperlinks, and images. Title Tags After the main body copy, title tags [...]

Article by: Kate Talbot It's no secret that influencers are the hottest thing on the digital scene at the moment. From an Instagram fashion influencer that leveraged brands deals for her "surprise" global scavenger hunt engagement to YouTubers like Logan Paul who use comedic and zany gimmicks to build followings in the millions. Influencers are here to stay due the greatest impact they can give to company's product and brand. It is easy to see how influencers can build global communities and entice audiences through storytelling within the consumer market. However, the influencer ecosystem is also extremely valuable within the B2B marketplace. In fact, [...]

Article by: digitalmarketinginstitute.com Many business owners assume that LinkedIn is an effective marketing channel that works only for B2B companies. However, B2C companies can also make use of its content and targeting capabilities to showcase their expertise and win new business. Whether you run a B2B or B2C company, you can implement the following marketing and paid advertising tactics for creating lasting engagement. You may also gain the customer loyalty on LinkedIn. We will explain how to create a carefully considered content plan that helps people appear smarter and more clued into their chosen industry and how to make the most [...]

Article by: Sherman What Are The Benefits Of Digital Marketing For Businesses? It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. Top 10 Reasons Why Your Business Needs Digital Marketing:  1. Digital marketing is the most powerful form of marketing. Digital marketing has the potential to transform the way that you reach and engage your customers. The tactics are helping businesses just like yours reach their target market and influence conversions: Ecommerce [...]

Article by: Keran Smith 5 Proven Effective Email Marketing Tips Email New Subscribers Immediately Use Email Automations Use Text-Based Emails Replace Generic CTA Copy Re-Engage Or Remove Email Marketing Tip #1: Email New Subscribers Immediately There is a window of peak engagement when someone signs up for your email list. It is best to instantly deliver on the promise you made when they opted in for your newsletter or offer. Doing this will set expectations that your company will follow through on its promises quickly. This ultimately builds trust and brand loyalty. Think of emailing your new subscribers like you would [...]

Article by: digitalmarketinginstitute.com What is TikTok? TikTok is a social media app that allows users to post short-form music, talent, or comedy videos up to 15 seconds in length (although users can put four separate videos together to create 60-second pieces). Videos can incorporate filters and editing effects, or show the user lip-synching to a song. Users can also browse millions of user-generated short videos – many of which are bizarre and whacky - on the platform. The majority of TikTok users are Generation Z or millennials, who are based in major cities around the world and are attracted by the [...]

Article by: digitalmarketinginstitute.com Talk about ‘a new normal’ is cheap. And the brutal truth is that nobody has a working recipe, yet, for how marketing needs to change because of the COVID-19 pandemic. The effects of the virus on patterns of consumption, family life, work, and society might vary significantly (in nature and size) across different cultures, geographies, and industries. A good strategy for identifying what needs to change in marketing is to understand what doesn’t. C Change Marketing is not an exact science, yet it is a primary measure for companies to connect people with their products, for profit. In [...]

Article by: digitalmarketinginstitute.com When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we should have seen about 79% of Internet traffic in the form of videos by the end of 2020. And the success of Instagram Stories is an example of easy video creation and production becoming popular. Short-form video is really set to take off, not least through TikTok and Instagram's own Reels (launched in 2020). So, are people interested in long-form videos too? Like YouTube, longer-form videos are IGTV's speciality. But what makes IGTV so intriguing? Read on for an overview of [...]

Article By: DMI (Digital Marketing Institute) Today's consumers are smart, savvy, and time-starved, and they want their needs delivered in an instant. Whether at a desk, on a bus, or in a bank line, people like to access the internet for a variety of reasons; whether to shop, book flights, check-in with friends, or just search for information. These various online functions all have one thing in common:  the quality of an individual's online experience makes a huge impact. A critical part of that experience is the ease with which a consumer can find, access, review, or buy products and services. [...]

Article By: SHERMAN - JULY 29, 2019 What Are Facebook Benefits for Businesses? In all honesty, there are tons of Facebook benefits your business can reap using Facebook advertising. Like most ads on other social media platforms, Facebook ads help. From acquiring new customers to building better brand awareness, Facebook ads help many small businesses grow online today! But that’s just the start of what Facebook ads help do for companies online. Want to know more about the benefits of Facebook advertising? Well, we’re here to give you the best insight. This list of Facebook benefits will blow your mind. And frankly, you [...]