Digital Marketing

Article by: Digital Marketing Institue  Our April Team Talk was streamed live on Facebook and YouTube and hit a note of interest with many people keen to know how to check their online reputation. Sean helps our students every day, across all our courses, including the Social Media Marketing Course and Advanced Course in Digital Marketing. Online Reputation Management (ORM) is all about monitoring and managing your brand’s reputation across the web. Let’s look below at 4 key areas: Paid Media Earned Media Shared Media Owned Media 1. Paid Media Check for competitors who are advertising “against” your brand. Comparative Advertising. Below is an example from [...]

Article by: Digital Marketing Institute  Have you noticed the endless choice of milk you can add to your latte or cappuccino right now? From soy and almond to hazelnut, rice, and beyond, there has never been such an eclectic mix of ways to experiment with your morning coffee. And, of all the alt-milks on the market right now, oat is arguably the top dog. Oh, and in case you're not aware, Oatly is one of the world's leading purveyors of plant-based milk. In fact, Oatly has seen an incredible rate of growth during the pandemic. With an impressive 2020 sales growth [...]

Article by: Digital Marketing Institute More than ever, Netflix is a real force to be reckoned with. In fact, the platform gained 16 million new subscribers worldwide in 2020 alone. The rapid digitalization of modern society coupled with the mass isolation spurred on by the COVID-19 pandemic has served to fuel the platform’s success further. Here we explore its continued success in more detail while looking at the development of its arch-rivals in the streaming game—Disney Plus and Amazon. Let’s dive in… Noteworthy ‘Netflix Effect’ Content Naturally, the key driver of Netflix’s continued domination is its varied, topical, thought-leading, and (more [...]

There’s a wealth of information about content marketing online. From ultimate guides that cover every possible aspect of the process to fun listicles of businesses that are doing content marketing right. It’s easy to generate interest and attention with content when you’re marketing to marketers. It’s also easy to attract attention when you’re a remarkable business like Tesla or Uber. But what if your business isn’t remarkable? What if you’re normal at best, and a little boring at worst? This doesn't mean you should confine yourself to traditional marketing tactics. If you aren't a rock star brand like Apple or Red [...]

Once you're familiar with the fundamental concepts of graphic design, you have a brand style guide you can follow, and fully understand the design goal for your project, you're ready to design and create your graphic. Before you get started, ask yourself: Can the graphic you need use images and logos that already exist? Most of the time, the answer to this question will be 'yes' – especially if you’re just starting out. Let’s look at what you can do to save time in finding the right image to use. There are many places you can go to search for and find your ideal [...]

The western genre, and its advanced comparable space exploration, catch our minds in light of the fact that to be an explorer, we have to be setting out into the obscure, and making our own way is the thing that many individuals want. It tends to be said that entrepreneurs are the new cowboys and astronauts since they are the ones who consistently coming up with new innovations. Be that as it may, few are adequately striking to venture out into the obscure. Despite the fact that there is a high chance that your ideas and innovations would not work out [...]

Article by: Digital Marketing Institute Once you’ve got the basics of color, images, typography, and composition down, you might wonder where you can find templates and examples of each of those things to use for your own brand. Well, the good news is that you can get your hands on all of these easily from a brand style guide. A style guide is a document that provides guidelines for the way your brand looks in different media, like websites, social media, and so on.  Every brand should have their own. Whether you’re adding an image to your website, to a social media [...]

Facebook engagement is any action somebody takes on your Facebook Page or one of your posts. The most widely common examples are likes, comments, and shares, however, it can likewise checking in to your location or tagging you in a post. In order for a business to thrive on Facebook, the business has to prioritize increasing its engagement with its followers. Here are a few ways a business can increase its engagement on Facebook. CREATE ENGAGING CONTENT Facebook focuses on posts that have high engagement with people. So you need to create content that relates to the interests and objectives of [...]

Article by: Digital Marketing Institute Social selling may seem like a trendy buzzword today, but it’s actually a vital and durable tool that all salespeople should add to their repertoires. The idea behind social selling is simple: you leverage the power and popularity of social media to connect with prospects through content and engagement. In other words, social selling is all about engagement. Meaning it requires a different approach than traditional sales techniques. However, effective social selling takes time, dedication, and practice. So, it can be daunting when you're first getting started. Especially if you don’t have a solid strategy in [...]

TikTok is a well-known mobile app that currently has 689 million active users around the world starting in 2021. It is a short video-sharing social application that permits clients to record and share as long as 60 seconds of recordings. There are various kinds of recordings that can be partaken in the application like Montages, Comedic Shorts, Duets, and so on Tiktok is a growing platform as time goes by and it is safe to say that TikTok can be used as a marketing channel. Here are some benefits of Tiktok for your business. GROWING AUDIENCE According to openmindresources.com, as of 2019, [...]