Digital Marketing

How To Get The Best Results From YouTube Ads? Over 30 million people access YouTube every day, and 5 billion videos are watched daily on the platform. YouTube videos frequently show up in search results, since YouTube is owned by Google after all. And if you’re already advertising on Google, via PPC search campaigns or shopping campaigns setting up your YouTube ad will help drive traffic to websites. If you’re still not running ads on Google, don’t worry, you can still easily run ads on YouTube. We’ll walk you through the setup process later. And keep reading till the end because [...]

Can You Create Quality Product Shots Using Only Your Phone? The eyes are easily your key to attracting customers. And keeping your product images updated and looking crisp is important to doing so. But before you spend thousands of dollars on expensive professional equipment… …we’re going to show you a way to make upload-worthy shots using your phone. In today’s post, we’re going to discuss the essential factors in making quality product shots. And then later, we’re going to make actual product shots together. So, let’s dive in! 5 Things You Need To Create Quality Product Shots These are the things to [...]

While 91% of businesses were using content marketing in 2019 not all are getting good effect from it. If you’re disappointed by your blog’s traffic, you aren’t alone. To be honest, some businesses simply have expectations that are too high – anticipating every post to go viral. However, if after a couple of months of blogging you’re still only receiving a handful of views, it may be time to make some changes. You can learn all about all areas of content with our content marketing course. In the meantime, the following list shares six reasons why no one is reading your blog. Chances are, if your traffic is [...]

Looking For Some Content Ideas To Write About? Are you recycling old content ideas from other blogs for your posts? Do you ever find it difficult to come up with ideas for blog posts? If so, you’re in the right place. Today we will be going over how to produce unlimited content ideas using just one free tool. The content you provide your audience could make the difference between a potential customer choosing you or one of your competitors. But how do you come up with new content ideas? How can you make your content unique? In this post, we’re going [...]

Article by: Digital Marketing Institute Apple has been causing shockwaves across the digital marketing world in the last number of weeks as it announced a new data tracking prompt as part of its latest operating system, iOS 14.5. We take the opportunity to see the current lay of the land where data and data privacy is going. Recent changes to data privacy and collection Cookies are used to record website users' data, such as: Time spent on website Link clicks Shopping cart First-party Cookies are those created by the website creator or developer on that site. Third Party Cookies - the [...]

Article by: Digital Marketing Institute A social media crisis is a frightening prospect. So much so, that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a problem. Every crisis, even an online one, can be managed. If you do some preparation, careful planning and maintain a can-do team spirit you will be more than able to spot, evade, manage, survive and learn from any crisis you may face. Expert Julie Atherton has created this handy 10-step checklist to help you think about and prepare for a [...]

Article by: Lyfe Marketing Are you doing mobile SEO for your business? The SEO world has indeed been going through massive changes over the past few years — thanks to the evolving search habits of users around the world. Major search engines like Google have not only become smarter, but also more specific about the kind of experience they want to provide to users. And also about what they expect to see from website owners. Today, quality SEO is no longer limited to the desktop. As global smartphone use increases, so do the number of people searching on their mobile devices. [...]

Article by: Digital Marketing Institute Digital marketing is an industry at the intersection of two rapidly changing landscapes. Online trends and terminology change as quickly as those in marketing, so it can be hard to keep up with each and every new concept. One concept you may have heard of, but not be overly familiar with, is growth hacking. Far from being a meaningless catchphrase, the strategy can help your business without huge resource investment. What is growth hacking? Coined in 2010 by Sean Ellis, growth hacking is a mindset which does exactly what it sounds like – prioritizes growth. One [...]

Article by: Digital Marketing Institute June is Pride Month. It is always interested in seeing amazing examples of inclusive marketing and its impact. This takes us through a brief history of inclusivity, the numbers around it, how it really can affect (and improve) customer perception and interaction, and what you can do yourself in your own digital communications. What is Inclusive Marketing Inclusive marketing covers all sorts of areas of society and can trace its origins back to the early 19 Coca Cola launched their catchphrase "I'd like to buy the world a coke" with the now iconic Hilltop commercial in 1971. It [...]

Article by: Lyfe Marketing At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers. It’s no longer enough to have a website or run some un-focused Ads campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it. As the Internet becomes entwined with everything [...]