Digital Marketing

10 Steps to Prepare for a Social Media Crisis

2022-07-12T10:50:09+08:00

Article by: Julie Atherton (https://digitalmarketinginstitute.com/)   A social media crisis is a frightening prospect. So much so that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a problem. Every crisis, even an online one, can be managed. If you do some preparation, careful planning, and maintain a can-do team spirit, you will be more than able to spot, evade, manage, survive and learn from any crisis you may face. Expert Julie Atherton has created this handy 10-step checklist to help you think about and prepare [...]

10 Steps to Prepare for a Social Media Crisis2022-07-12T10:50:09+08:00

7 Easy Steps to LinkedIn Success

2022-07-12T09:54:11+08:00

Article by: Dawn McGruer (https://digitalmarketinginstitute.com/)   LinkedIn has many advantages over other social networks. As the one platform primarily focused on communicating with other professionals, it's a great place for companies to advertise their brand, as well as their mission and vision. People tend to be more focused when using it as there is a more business- and career-focused bent to it. Quite simply, it's an easier network to crack in terms of building a quality network and targeting the audience you're trying to reach. Here's the list of seven quick, easy actions you can take to improve your LinkedIn experience [...]

7 Easy Steps to LinkedIn Success2022-07-12T09:54:11+08:00

8 Tips for Content Optimization for Every Social Media Platform

2022-07-12T08:48:19+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Promoting and advertising on social networks may be easy, whether for social media shopping or to enhance a political campaign. But are your posts and campaigns actually working? That's the tricky thing with social media marketing. What may seem like a clever and interesting post to you may not appeal to your audience. There's an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You must understand how to build marketing personas to ensure you catch the right people's attention on the right platform at [...]

8 Tips for Content Optimization for Every Social Media Platform2022-07-12T08:48:19+08:00

How to Make Videos Without Hiring a Professional

2022-07-12T08:47:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way. If you are not using video marketing, it’s time to learn why [...]

How to Make Videos Without Hiring a Professional2022-07-12T08:47:18+08:00

5 Ways to Upskill Your Marketing & Sales Teams

2022-07-04T11:39:15+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Many organizations struggle when it comes to digital transformation. Often that's because they focus on the technology and tools required. But digital transformation is about a lot more than that. It's no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization, you need to establish a digital mindset and have the key digital skills required to accelerate your transformation journey. As the face (and revenue generator) of your business, the secret to becoming digitized lies in your marketing and sales teams. But [...]

5 Ways to Upskill Your Marketing & Sales Teams2022-07-04T11:39:15+08:00

The Ultimate List of Free Keyword Research Tools

2022-07-04T09:05:31+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Keywords are an essential part of your content marketing and SEO strategy. Using the right keywords that align with your website content to get it seen on search engines can drive leads, sales, and ultimately revenue. Despite this, new research found that only 30 percent of small companies in the U.S use SEO in their marketing. And many businesses may use keywords, but either does not use them effectively or use the wrong keywords for their audience. This is why keyword research is crucial. It will ensure that you use keywords that will attract your audience and [...]

The Ultimate List of Free Keyword Research Tools2022-07-04T09:05:31+08:00

The 10 Creative Fundamentals of Video

2022-06-07T15:36:45+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   There are around 500 hours of video uploaded to YouTube every minute. That’s a lot of videos! And let’s face it, not all of them are good. Some look very rough and unprofessional. Some lack any clear focus and narrative or feel like frivolous vanity projects. In other words, some videos work, and some don’t. As a marketer, you want to ensure that your social videos are working for you. So, how can you help your videos be heard above the noise and stand out in today’s social media landscape?   Tips for Making Creative [...]

The 10 Creative Fundamentals of Video2022-06-07T15:36:45+08:00

Marketing With QR Codes

2022-06-27T15:18:50+08:00

Article by  Clark Boyd (digitalmarketinginstitute.com) QR (Quick Response) codes have been around since the 1990s. The technology has not changed since then; but in a world of smartphones and 5G connectivity their use has finally taken off. QR codes have played a prominent role in governments’ responses to the COvid-19 pandemic too, bringing them into the mainstream. Now is the perfect time for brands to take advantage of QR codes for digital marketing. So how do QR codes work? Why have they taken off since 2022? How can you create your own? And how are brands using them today? QR codes in [...]

Marketing With QR Codes2022-06-27T15:18:50+08:00

10 Tips on How To Kickstart Your Digital Marketing Career

2022-06-07T15:05:37+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   At different stages in everybody’s career, thoughts turn to the next steps. Maybe you’re considering ‘moving up’ in your current organization. Perhaps you’re eying up opportunities in other companies. Or you might even be considering a complete pivot and embarking on a whole new career path or starting up on your own. Morgan Cummins (director of TalentHub) and Paul Farrer (founder of global consultancy Aspire) discuss the importance, or not, of values, getting support from within your current job, inclusion issues, and the dreaded ‘imposter syndrome.’ And they examine the skills you need to develop to make [...]

10 Tips on How To Kickstart Your Digital Marketing Career2022-06-07T15:05:37+08:00

7 Essential Skills Every Digital Marketer Needs to Know

2022-06-03T13:25:24+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche. There can be a lot to grapple with, from knowing the best data analytics tools to mastering SEO and content marketing if you don’t focus your attention on the areas that matter to a business. A great digital marketer will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers if old skills become less in demand. They will be working with diverse [...]

7 Essential Skills Every Digital Marketer Needs to Know2022-06-03T13:25:24+08:00

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