Digital Marketing

[WEBINAR] Lunch & Learn: Understanding Google Analytics 4 – To Improve Your Website Performance

2023-03-21T09:20:33+08:00

  LUNCH & LEARN @ EXCEL ACADEMY 👨‍🍳🖥️ ⁣ ⁣ Our 'menu' for the next session → Understanding Google Analytics 4 - To Improve Your Website Performance 🌟⁣ ⁣ Google Analytics 4 (GA4) is a new version of Google Analytics that provides advanced website tracking and analysis features, allowing you to track user engagement and behaviour across different devices and platforms. Do you want to learn how to effectively use GA4 to track and analyze website data, improve user engagement, and boost conversions? 😉⁣ ⁣ Join our free Lunch & Learn webinar with Mr. Alexander, "Understanding Google Analytics 4 - To [...]

[WEBINAR] Lunch & Learn: Understanding Google Analytics 4 – To Improve Your Website Performance2023-03-21T09:20:33+08:00

How to Use Twitter for Business

2023-01-13T16:37:15+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-for-business) Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams. It has become the place to find out about what’s happening in the world right now. Whether you’re interested in music, sports, politics, news, celebrities, or everyday moments—come to Twitter to join the conversation! Twitter is more than a newsfeed, of course. It is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links, and up to 280 characters of text. These messages are [...]

How to Use Twitter for Business2023-01-13T16:37:15+08:00

Best Times to Post on Instagram

2023-01-13T16:20:47+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-best-days-and-times-to-post-on-instagram) You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you’re regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects for those [...]

Best Times to Post on Instagram2023-01-13T16:20:47+08:00

What Is PPC Marketing?

2023-01-20T10:11:21+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/what-is-ppc-marketing)   Pay-per-click (PPC) advertising is essential to any effective search engine optimization (SEO) strategy because it can offer immediate results. Did you know? Creating well-crafted PPC ads can boost your brand awareness by up to 80 percent, and 65 percent of customers click through on paid advertisements. You can achieve many different goals with PPC. The most common reasons to use pay-per-click ads include improving brand visibility, identifying new leads, bringing more traffic to your site, and increasing conversions. But, while there are many positive motivations for investing in PPC marketing, the main reason boils down to growth. While PPC [...]

What Is PPC Marketing?2023-01-20T10:11:21+08:00

How to Make Money Online with Google Ads in 2023

2023-01-20T10:09:13+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-creative-ways-to-use-paid-search-that-google-wont-tell-you)   A common mistake of many marketers is to follow the pack. We hear there are specific ways to do things and choose to follow these rules, instead of forging our own paths. That isn’t necessarily a bad thing. After all, these conventional approaches are proven to work, aren’t they? Google is famous for its algorithms and for keeping things fair in the best interest of its users. However, as a business fighting for rankings, all is not fair in a digital war. It’s important to appear high in searches so your content and product or [...]

How to Make Money Online with Google Ads in 20232023-01-20T10:09:13+08:00

Leave Us A Review—We’d like to know what you think!

2023-01-03T15:56:53+08:00

  We'd like to know what you think! 😉✨⁣ ⁣ We love hearing that we're doing a great job at Excel Academy—it really makes our day. We've heard many nice things from our awesome customers, and we were hoping you could share with Google too! ⁣ ⁣ Would you write us a review? It takes less than a minute! Just click the link and talk about what you love about our service and what we can do to improve. Here's the link: Google Review - Excel Academy ⁣ Thanks for being awesome! ❤️

Leave Us A Review—We’d like to know what you think!2023-01-03T15:56:53+08:00

Email Marketing Tips & Examples for 2023

2023-01-20T09:47:04+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/email-marketing-tips-examples)   In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. In addition, the demise of third-party cookies will make it harder for marketers to target customers through ads and so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 percent of [...]

Email Marketing Tips & Examples for 20232023-01-20T09:47:04+08:00

How to Use Facebook Analytics

2023-01-20T09:37:20+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-use-facebook-analytics)   For businesses, Facebook is not just about maintaining social connections. If leveraged correctly, this wildly popular social media platform is also a crucial marketing tool. It lets businesses reach out to their target demographic and get valuable insights into customer behavior and preferences and ideas for engaging prospects in a way that offers value. These results depend on getting the kind of data you can transform into actionable initiatives that drive the business forward. Let’s take a look.   What is Facebook Analytics? The basics... The Facebook platform offers a variety of data for your business page, [...]

How to Use Facebook Analytics2023-01-20T09:37:20+08:00

[DMI] 2023 CERTIFIED DIGITAL MARKETING PROFESSIONAL TRAINING CALENDAR

2023-01-18T14:51:32+08:00

    🌟🌐 Are you ready to become a world-class digital marketer? ⁣ ⁣ We understand that upskilling or shifting to digital marketing without prior understanding can be challenging.⁣ ⁣ 🌟But don't worry; we've got you covered! ⁣Unlock the power of digital marketing with our Certified Digital Marketing Professional Course. Our comprehensive program covers all aspects of digital marketing, from SEO and PPC to social media and email marketing. ⁣ ⁣ 🤔 So, what is exciting about this offer ❓⁣ ✅ 24 weeks of access to DMI Membership (Interactive Digital Marketing Portal)⁣ ✅ 6 to 12 months EPP with 0% interest! [...]

[DMI] 2023 CERTIFIED DIGITAL MARKETING PROFESSIONAL TRAINING CALENDAR2023-01-18T14:51:32+08:00

Google Ads: A Beginner-Friendly Guide To Setting Up Your Ads

2022-12-30T16:29:44+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Competing online to gain new customers is no easy feat. There are a lot of savvy marketers out there who know all the ins and outs of paid (PPC) marketing. Naturally, this level of knowledge makes it a lot easier for experienced advertisers to gain that market share you have been struggling to capture. But while this may be the case, you can get in on the action if you can learn to use the same tricks as the pros. One of those tricks is learning how to use Google Ads to engage customers [...]

Google Ads: A Beginner-Friendly Guide To Setting Up Your Ads2022-12-30T16:29:44+08:00

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