Digital Marketing

[HRD Corp Claimable Course] Certified Digital Marketing Professional training | 13, 14, & 15 March

2023-03-16T15:18:27+08:00

                                    We would like to extend our sincere thanks to all the participants who attended our Certified Digital Marketing Professional training at Excel Academy on the 13th, 14th, and 15th of March! ⁣ ⁣ We appreciate your dedication and commitment towards enhancing your digital marketing skills. We hope the knowledge and skills gained from this training will help you in your professional journey and contribute to your career growth. ⁣ ⁣ Once again, thank you for choosing our Certified Digital Marketing Professional and making [...]

[HRD Corp Claimable Course] Certified Digital Marketing Professional training | 13, 14, & 15 March2023-03-16T15:18:27+08:00

8 Tips for Content Optimization for Every Social Media Platform

2023-01-17T09:24:43+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/8-tips-for-content-optimization-for-every-social-media-platform)   It may be easy to promote and advertise on social networks whether it’s for social media shopping or to enhance a political campaign. But, are your posts and campaigns actually working? That’s the tricky thing with social media marketing. What may seem like a clever and interesting post to you, may not appeal to your audience. There’s an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You need to understand how to build marketing personas to ensure that you catch the right people’s attention on the right platform at the [...]

8 Tips for Content Optimization for Every Social Media Platform2023-01-17T09:24:43+08:00

Compare ChatGPT with Other AI Tools in Digital Marketing

2023-02-10T16:46:47+08:00

Introduction The world of technology is constantly evolving, and artificial intelligence (AI) is one of the most exciting and rapidly developing areas. In recent years, AI has become an increasingly important tool in digital marketing, providing businesses with new and innovative ways to reach, engage and convert their target audiences. However, with so many AI tools available, it can be difficult to know which one is right for your business. In this article, we will compare ChatGPT with other popular AI tools in digital marketing, to help you make an informed decision.   What is ChatGPT? ChatGPT is an AI language [...]

Compare ChatGPT with Other AI Tools in Digital Marketing2023-02-10T16:46:47+08:00

How to Use Hashtags Effectively on Social Media

2023-03-13T09:01:59+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-to-use-hashtags-in-social-media)   When it comes to promoting your brand on social media, hashtags are a great way to drive views, likes, and shares. Previously known as the pound sign (#), the hashtag is a way to make your content discoverable to a captive audience. Hashtags were first widely used on Twitter, but they have become commonplace on other social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Mastering the hashtag gives you a powerful way to engage your audience and increase your social impact at no cost other than the time it takes to do some research and [...]

How to Use Hashtags Effectively on Social Media2023-03-13T09:01:59+08:00

How to Measure Social Media ROI

2023-01-16T16:32:28+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-to-measure-social-media-roi)   As a digital or social media marketer, you need to be able to track and calculate your social media ROI (Return on Investment). It shows the value of your social campaigns in dollars, euros or yen so you can double down on the tactics that work and avoid those that don’t. Social media is a powerful part of any marketing strategy to drive brand awareness and ROI and is growing in importance as shoppable posts and social commerce become a reality. In this blog, we’ll show you how to measure your ROI and provide tips to improve it so you can [...]

How to Measure Social Media ROI2023-01-16T16:32:28+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass | 7 & 8 March

2023-03-09T10:37:26+08:00

  Yesterday evening was the conclusion of our "Digital Marketing Masterclass" two-day online training session (8th and 9th March) with our trainer, Mr. Alex!🥳⁣ ⁣ We would like take this opportunity to wish our biggest congratulatioins to our participants from:⁣ - Global Pets Sdn Bhd⁣ - Vet Partners Sdn Bhd⁣ - Pantai Premier Parthology Sdn Bhd⁣ - Pinnacale Homes Sdn Bhd⁣ - WCT Hartanah Jaya Sdn Bhd⁣ - Syarikat Mohd Noor Yusof Sdn Bhd⁣ - ICSD Ventures Sdn Bhd⁣ ⁣ for completing the training session!⁣ ⁣ We hope that the training has provided you with the ability to enhance your digital [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass | 7 & 8 March2023-03-09T10:37:26+08:00

Unlock the Benefits of ChatGPT for Digital Marketing Analytics

2023-02-10T15:12:41+08:00

Introduction In the world of digital marketing, data analytics is a crucial aspect to track and analyze the performance of your campaigns. The more data you have, the better equipped you are to make informed decisions and optimize your strategies. And, this is where ChatGPT, a language model developed by OpenAI, comes in handy. ChatGPT, a Generative Pretrained Transformer (GPT), is an AI-based language model that has been trained on a massive amount of text data from the internet, making it highly capable of generating human-like responses to questions, summaries, and even complete articles. The technology behind ChatGPT offers endless possibilities [...]

Unlock the Benefits of ChatGPT for Digital Marketing Analytics2023-02-10T15:12:41+08:00

How to Effectively Manage Multiple Social Media Accounts

2023-01-16T16:00:58+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-effectively-manage-multiple-social-media-accounts)   Do you find it exhausting managing multiple social media accounts for your business every day? Whether you’re a small business owner or social media manager at a large corporation, you’ll be looking for ideas that will help you get the most out of your social media marketing activities. It's no secret among social media managers/users that jumping between different tools and accounts can be draining. It's common for social media marketers to manage several accounts for different departments or accounts on different platforms. Some accounts could be dedicated to sales while others are used for customer service. Despite the [...]

How to Effectively Manage Multiple Social Media Accounts2023-01-16T16:00:58+08:00

Marketing With QR Codes

2023-01-16T15:31:39+08:00

Article By: Clark Boyd (https://digitalmarketinginstitute.com/blog/qr-codes-marketing)   QR (Quick Response) codes have been around since the 1990s. The technology has not changed since then; but in a world of smartphones and 5G connectivity their use has finally taken off. QR codes have played a prominent role in governments’ responses to the COvid-19 pandemic too, bringing them into the mainstream. Now is the perfect time for brands to take advantage of QR codes for digital marketing. So how do QR codes work? Why have they taken off since 2022? How can you create your own? And how are brands using them today? QR codes [...]

Marketing With QR Codes2023-01-16T15:31:39+08:00

What is the Value of a Digital Marketing Certification?

2023-01-16T15:17:17+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/what-is-the-value-of-a-digital-marketing-certification)   What is the Value of a Digital Marketing Certification? If you understand the importance of digital marketing to business, you’ll know that you’re always going to want more. More knowledge, more skills, and more ways to show clients or employers that you can set their business apart. Adding a qualification to your resume is one of the best ways to do that and set yourself up for success. Whether you’re new to the industry or a seasoned digital marketing professional, you may wonder what value there is to getting a digital marketing certification? Well, wonder no more… [...]

What is the Value of a Digital Marketing Certification?2023-01-16T15:17:17+08:00

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