Digital Marketing

How to do an SEO Competitive Analysis

2023-03-29T11:25:42+08:00

Article By: Cathal Melinn (https://digitalmarketinginstitute.com/blog/how-to-do-a-seo-competitive-analysis)   Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online - using SEO writing amongst other tactics - so where you rank is crucial. After all, the number one spot on Google gets a 27 percent click-through rate compared to only a 0.63 percent CTR for Google’s second page according to Backlinko. An SEO competitive analysis (as an add-on to a full digital marketing competitive analysis) will allow you to see what your competitors are doing with SEO and how you compare to them. It [...]

How to do an SEO Competitive Analysis2023-03-29T11:25:42+08:00

Revolutionize Chatbot Development with ChatGPT in Digital Marketing

2023-03-29T11:26:07+08:00

Chatbots have been a part of digital marketing for several years now, providing businesses with a new way to engage with customers and automate various tasks. From answering frequently asked questions to providing customer support, chatbots have proven to be a valuable asset to businesses looking to improve customer experience and streamline operations. However, with the increasing demand for chatbots, it's becoming harder to stand out in the crowded chatbot market.   Enter ChatGPT, a language model developed by OpenAI that is revolutionizing the chatbot development landscape. ChatGPT, which stands for "Chat Generative Pretrained Transformer," is a state-of-the-art language model that [...]

Revolutionize Chatbot Development with ChatGPT in Digital Marketing2023-03-29T11:26:07+08:00

6 of the Best Digital Marketing Strategies for B2B Business

2023-03-29T11:25:01+08:00

Article  By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/6-of-the-best-digital-marketing-strategies-for-b2b-business-corporate)   The digital age has changed the way marketers communicate with and sell to B2B audiences. As technology continues to evolve, digital marketing requires a more integrated and fluid approach. As a marketer, you have to adapt to changes to meet the expectations of your audience. To ensure your business is agile, you need to optimize your digital marketing strategy to drive digital transformation and ensure you’re talking to the right people on the right channels. As a B2B company, you need to be able to speak to businesses, and this requires a different approach to engaging [...]

6 of the Best Digital Marketing Strategies for B2B Business2023-03-29T11:25:01+08:00

How Do Social Media Algorithms Work?

2023-03-29T11:24:29+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work)   Social media is so ingrained in our culture that it’s now a daily activity for the majority of people across the globe. And it’s not only the established networks that are gaining users every day; new platforms such as TikTok and Twitch are attracting brands who want to advertise to engage new audiences. In 2021, according to SimilarWeb, YouTube and Facebook are the second and third world’s most visited websites after Google. That’s pretty impressive for networks that are only 16 and 17 years of age! With so many users on these platforms, there's a need to [...]

How Do Social Media Algorithms Work?2023-03-29T11:24:29+08:00

How MarketMuse AI Software Can Revolutionize Digital Marketing

2023-03-29T11:23:39+08:00

Introduction In today's fast-paced digital world, businesses must have a strong online presence to stay ahead of the competition. Digital marketing has become an integral part of a company's marketing strategy to reach a wider audience and build brand awareness. However, with the increasing competition in the digital landscape, it has become challenging for businesses to stand out and create a strong online presence. This is where MarketMuse AI software comes in - a powerful artificial intelligence-powered platform that can revolutionize the way businesses approach digital marketing.   What is MarketMuse AI Software? MarketMuse AI software is an advanced platform that [...]

How MarketMuse AI Software Can Revolutionize Digital Marketing2023-03-29T11:23:39+08:00

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 15 & 16 MAY 2023

2023-04-18T10:06:08+08:00

Greeting from Excel Academy! Are you looking for any training this upcoming MAY? Here are some public courses for you to consider signing up for!   DIGITAL MARKETING MASTERCLASS - 15 & 16 MAY 2023     Are you struggling to capture the attention of tech-savvy users with traditional advertising? Want to upgrade your digital marketing game? It's time to join the digital marketing race and stay ahead of the curve with our Digital Marketing Masterclass course! 👨‍💻⁣ ⁣ Led by our experienced trainer, Mr. Alexander Ang, our comprehensive 2-day workshop on 15 & 16 May 2023 covers everything you need [...]

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 15 & 16 MAY 20232023-04-18T10:06:08+08:00

Digital Selling & Social Selling: Do You Know The Difference?

2023-02-02T13:23:32+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/digital-selling-and-social-selling-do-you-know-the-difference)   In recent years there’s been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach, and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the father of social selling (in the sense that social selling makes up just one piece of the overall digital sales process pie), digital selling has the enormous potential to [...]

Digital Selling & Social Selling: Do You Know The Difference?2023-02-02T13:23:32+08:00

Amazon Advertising for Businesses of All Sizes

2023-02-02T10:55:22+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/amazon-advertising-for-businesses-of-all-sizes)   Right now, the global revenue from online advertising stands at $237.5 billion according to Statista —a number that is likely to keep on rising. Yes, the online advertising space is thriving with new platforms emerging all the time—including the brand-boosting Amazon Ads. With the right approach, and used as part of your greater digital marketing strategy, Amazon advertising will not only increase your profits but will showcase your brand to a wider audience, accelerating your growth in the process. If you’d like to get ahead with your Amazon marketing strategy, we’re going to shed more light on the [...]

Amazon Advertising for Businesses of All Sizes2023-02-02T10:55:22+08:00

Maximizing Digital Marketing ROI with Adext AI: A Comprehensive Guide

2023-03-29T11:36:28+08:00

Introduction In today's digital age, businesses are increasingly turning towards digital marketing as a means of reaching and engaging with their target audience. With so many different channels and platforms available, it can be difficult to know where to focus your efforts and how to ensure that you are maximizing the ROI of your marketing campaigns. This is where Adext AI comes in - a powerful tool that can help you to streamline and optimize your digital marketing efforts.   Key Features and Benefits of Adext AI Adext AI is an artificial intelligence-based platform that uses machine learning algorithms to optimize [...]

Maximizing Digital Marketing ROI with Adext AI: A Comprehensive Guide2023-03-29T11:36:28+08:00

How And Why You Should Use Google Ads For Video

2023-02-02T09:42:13+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-and-why-you-should-use-google-ads-for-video)   Google Ads launched in 2000, just two years after the search engine. It functions as a pay-per-click (PPC) marketing strategy as part of paid search advertising targeting digital consumers. In 2018, the platform was rebranded as Google Ads. While the Google market runs rife with potential leads, its popularity makes it a competitive atmosphere. Four times as many people are more likely to click on a paid search ad on Google than on any other search engine.  And, costs for keywords are rising, making these campaigns increasingly expensive. This change has led to questions like, "what [...]

How And Why You Should Use Google Ads For Video2023-02-02T09:42:13+08:00

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