Digital Marketing

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 13 & 14 JUNE 2023

2023-05-17T14:11:14+08:00

Greeting from Excel Academy! Are you looking for Digital Marketing training this JUNE?   1) DIGITAL MARKETING MASTERCLASS - 13 & 14 JUNE 2023     Ready to level up your digital marketing game and stay ahead of the latest trends? Don't miss our HRD Corp Claimable - Digital Marketing Masterclass course this upcoming 13 & 14 of June! 📣✨⁣ ⁣ In this comprehensive course, you'll learn everything you need to know to create successful digital marketing campaigns, from the basics of digital marketing to more advanced strategies like website optimization and SEO. You'll also gain a deep understanding of how [...]

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 13 & 14 JUNE 20232023-05-17T14:11:14+08:00

The History and Future of Marketing Attribution

2023-05-09T15:08:09+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-history-and-future-of-marketing-attribution) Marketing attribution refers to identifying the specific actions someone takes to learn about your brand and buy your product or service. It's how marketers assess the value of the various channels or events that led to the conversion. Models for marketing attribution have been used for many decades, but as the needs of customers have changed and companies have undergone digital transformations, marketing attribution has evolved. Today, sales are made or lost with a click, so it stands to reason that attribution models need to accommodate the nuances of the digital world. What worked 30 years [...]

The History and Future of Marketing Attribution2023-05-09T15:08:09+08:00

The Definitive GDPR Checklist for Marketers

2023-05-17T14:11:31+08:00

Article By: Steven Roberts (https://digitalmarketinginstitute.com/blog/the-definitive-gdpr-checklist-for-marketers) Many marketers are still confused when it comes to regulations around data privacy, especially the GDPR. There's a lot to take in, but how does it work in practical terms? The following marketer’s guide should help you get your marketing processes in order when dealing with GDPR regulations. For some background you might also want to read our overview of GDPR and Marketing and listen to our podcast with expert Steven Roberts on Data Privacy 101. GDPR Preparation Audit your data This guide is for marketers who work in companies that process information about EU citizens. Many companies based [...]

The Definitive GDPR Checklist for Marketers2023-05-17T14:11:31+08:00

The Value of TikTok Advertising

2023-05-09T14:24:08+08:00

Article By: Brendan Almack (https://digitalmarketinginstitute.com/blog/the-value-of-tiktok-advertising) The growth of TikTok has been phenomenal. The user growth that they have achieved in only 4 years, took Facebook almost 7 years. Marketing on TikTok is becoming a must-have for brands. Still we can see that the challenge for TikTok (as it was for Facebook and every other social media app) is to make the shift from attracting an audience to attracting enough advertisers to make it a sustainable business. After all, advertising makes the World Wide Web go round. According to a dataset collated by Wolfgang Digital, it’s evident that while spend on TikTok has increased by 800% [...]

The Value of TikTok Advertising2023-05-09T14:24:08+08:00

How to Use Pinterest Analytics

2023-03-29T11:38:17+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-use-pinterest-analytics)   If you work for a brand or own a business that creates great images or visual content, Pinterest could be a great network for you. A visual discovery platform, Pinterest is a simple way for people to get inspiration by creating mood boards using ‘pins’. With 445 million monthly active users according to Statista, Pinterest is the 14th largest social media platform ahead of Twitter and Reddit. It’s also popular amongst women (76 percent of its users are female according to Hootsuite) so it’s a channel to think about if you’re looking to target that audience. But [...]

How to Use Pinterest Analytics2023-03-29T11:38:17+08:00

How to Succeed With a Customer-centric Marketing Strategy

2023-03-29T11:34:17+08:00

Article By: Jill Rowley (https://digital.excelacademy.my/wp-admin/edit.php) A Modern Marketing Map for Customer-centric Success You know that your customer is fundamental to your strategic success. At the heart of everything you do and everything your organization does, there should be an all-encompassing consideration of your customer. Customer-core.Customer-centred. Customer-centric. Customer-obsessed. Why? Digital tools and channels have dramatically transformed the way buyers choose to purchase. They’re more empowered, and more inclined to research online before reaching out to a sales rep. Because of digital, the fate of marketing campaigns and sales pipelines lies very much in the hands of the buyer. And despite this shift [...]

How to Succeed With a Customer-centric Marketing Strategy2023-03-29T11:34:17+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass | 15 & 16 May

2023-05-17T14:19:58+08:00

                                    Another successful training wrap -Digital Marketing Masterclass- happened yesterday evening with these awesome participants:⁣ ⁣ - Penyet Express Sdn Bhd⁣ - Smith Success Sdn Bhd⁣ - SpaceIn Sdn Bhd⁣ - PHS Auto Haus Sdn Bhd⁣ - Eska Creative Sdn Bhd⁣ - InNet Solutions Sdn Bhd⁣ - Balens Group Sdn Bhd⁣ ⁣ Sincere congratulations to all of the participants and our trainer, Mr. Alexander Ang, for successfully completing the two days of training sessions ! ⁣ ⁣ Your dedication, perseverance, and eagerness to learn [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass | 15 & 16 May2023-05-17T14:19:58+08:00

3 Marketing Bloopers Digital Marketers Can Learn From

2023-03-29T11:37:52+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/3-marketing-bloopers-digital-marketers-can-learn-from)   When we think of ‘bloopers’, images of actors fluffing their lines or falling over on set usually come to mind. But, the marketing world sees its fair share of bloopers—errors of judgment that can have a devastating impact on brand reputation. A marketing blooper not only results in reputational setbacks but it can also seriously drain your promotional budgets. Misplaced messaging, poor campaign strategies, ill-advised imagery, and investments in the wrong channels are among the most common marketing bloopers brands make. From Lunya’s uncouth HandMaid’s Tale underwear campaign to Pepsi China’s macabre tagline translation, GAP’s bizarre temporary branding change, [...]

3 Marketing Bloopers Digital Marketers Can Learn From2023-03-29T11:37:52+08:00

[News & Update] National Training Week 2023 – Webinar Sessions

2023-05-16T09:01:07+08:00

    Exciting news, everyone! ⁣ ⁣ National Training Week (NTW) 2023 is almost here, and Excel Academy is thrilled to be a part of it! To celebrate, we are hosting a series of Learning Hour webinars you won't want to miss out on! Join us from 22nd May to 26th May 2023, and get ready to dive into a week filled with knowledge and inspiration! ⁣ ⁣ Our expert trainers will be leading the sessions every day, covering a range of topics that are sure to pique your interest. From digital marketing and branding to Microsoft Excel and data analytics, [...]

[News & Update] National Training Week 2023 – Webinar Sessions2023-05-16T09:01:07+08:00

How to Build a Social Selling Routine

2023-03-29T11:33:25+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-build-a-social-selling-routine)   Social selling may seem like a trendy buzzword today, but it’s actually a vital and durable tool that all salespeople should add to their repertoires. The idea behind social selling is simple: you leverage the power and popularity of social media to connect with prospects through content and engagement. In other words, social selling is all about engagement, meaning it requires a different approach than traditional sales techniques. However, effective social selling takes time, dedication, and practice, so it can be daunting when you're first getting started, especially if you don’t have a solid strategy in place to [...]

How to Build a Social Selling Routine2023-03-29T11:33:25+08:00

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