Digital Marketing

Be Quiet & Listen: How & Why Your Brand Should Use Social Listening

2023-05-30T12:27:16+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/why-your-brand-should-shut-up-start-social-listening) I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)... their complaints and bad reviews? That can’t happen anymore if you want to be successful. The benefits of social listening go far beyond customer satisfaction. A carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease. Remember, when customers feel connected to [...]

Be Quiet & Listen: How & Why Your Brand Should Use Social Listening2023-05-30T12:27:16+08:00

Content Creators: What Are They And How Can You Be One?

2023-05-30T11:57:27+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/content-creators-what-are-they-and-how-can-you-be-one) As avid users of social media, experienced content creators use a wealth of creative marketing skills to produce high-quality visuals and messaging for specific audiences. Being a content creator is a varied and rewarding role paved with exciting opportunities —if you know what you’re doing. Here we look at what it means to be a content creator and look at ways to become one in today’s age of influence. Ready? Let’s dive in. What is a content creator? A content creator produces… well… high-quality content for a range of digital channels, from Facebook and Instagram to TikTok, YouTube, [...]

Content Creators: What Are They And How Can You Be One?2023-05-30T11:57:27+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September

2023-09-13T17:14:28+08:00

Ready to level up your digital marketing game and stay ahead of the latest trends? Don't miss our HRD Corp Claimable - Digital Marketing Masterclass course this upcoming 26 & 27 of September! ⁣⁣⁣ Here are the incredible benefits of participating in this training:⁣⁣ ⁣⁣ - Comprehensive digital marketing knowledge & hands-on experience⁣⁣ - Effective campaign crafting for tangible results⁣⁣ - Boost website traffic & brand visibility⁣⁣ - Enhance conversion rates⁣⁣ - Stay ahead with the latest trends, tools & tech⁣⁣ - Position as a marketing trailblazer⁣⁣⁣ ⁣⁣ Led by seasoned digital marketer Alexander Ang, the course offers clear modules, real-world [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September2023-09-13T17:14:28+08:00

7 Popular Content Types and How to Use Them

2023-05-30T11:50:17+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-popular-content-types-and-how-to-use-them) Content is the currency of the internet, and there are many content types brands can focus on to engage audiences, reach new markets, and provide value to customers. But with all the different types of content out there, it can be difficult for marketers and brands to know which ones to focus on. Different content types have different purposes. While some drive traffic, others are about data capture so it’s important to be clever with your content marketing to make the most of your content. So let’s look at the top 7 content types and how you can use them [...]

7 Popular Content Types and How to Use Them2023-05-30T11:50:17+08:00

[HRD Corp Claimable Course] – Search Engine Optimization (SEO) and Search Engine Marketing (SEM) | 19 & 20 September

2023-09-12T08:54:02+08:00

Supercharge Your Online Presence with SEO and SEM Training!⁣⁣⁣⁣ ⁣⁣⁣⁣ Ready to conquer the online world and boost your business? Join our training on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to learn the skills and strategies needed for success. ⁣⁣⁣⁣ ⁣⁣⁣⁣ Here are the benefits from taking an SEO and SEM course:⁣⁣⁣⁣ ⁣⁣⁣⁣ - Boosted Visibility: Get found easily on search engines.⁣⁣⁣⁣ - More Traffic: Drive higher visitor numbers to your site.⁣⁣⁣⁣ - Improved Rankings: Rise on search results for better credibility.⁣⁣⁣⁣ - Effective Advertising: Run cost-efficient online ads.⁣⁣⁣⁣ - Targeted Reach: Connect with the right audience.⁣⁣⁣⁣ - [...]

[HRD Corp Claimable Course] – Search Engine Optimization (SEO) and Search Engine Marketing (SEM) | 19 & 20 September2023-09-12T08:54:02+08:00

Being Needed, Not Needy: How To Create Content People Actually Want

2023-05-30T09:37:00+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/needed-needy-create-content-people-actually-want) As marketers, we all wish that every piece of content we create is anticipated and valued by our audience. But with so much content out there and people having so little time, that's probably not the case. So what really makes a piece of content stand out? What makes it valuable to a customer or prospect so it will drive engagement and prompt action? Maslow’s Hierarchy of Needs has been around for a long time, in fact before content marketing entered the conversation. But it provides a great framework for brands searching for opportunities to provide valuable content that taps [...]

Being Needed, Not Needy: How To Create Content People Actually Want2023-05-30T09:37:00+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September

2023-09-08T16:41:55+08:00

Ready to level up your digital marketing game and stay ahead of the latest trends? Don't miss our HRD Corp Claimable - Digital Marketing Masterclass course this upcoming 26 & 27 of September! ⁣⁣⁣ Here are the incredible benefits of participating in this training:⁣⁣ ⁣⁣ - Comprehensive digital marketing knowledge & hands-on experience⁣⁣ - Effective campaign crafting for tangible results⁣⁣ - Boost website traffic & brand visibility⁣⁣ - Enhance conversion rates⁣⁣ - Stay ahead with the latest trends, tools & tech⁣⁣ - Position as a marketing trailblazer⁣⁣⁣ ⁣⁣ Led by seasoned digital marketer Alexander Ang, the course offers clear modules, real-world [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September2023-09-08T16:41:55+08:00

The Cost of Social Media Advertising: Where’s the Value?

2023-05-30T09:30:53+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-cost-of-social-media-advertising-wheres-the-value) If you've ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight: there’s a good chance they’ll be investing more time in social media channels and money in social media ads. According to Statista, social media advertising spending in the U.S. is expected to reach over $94.4 billion in 2023 and social media spending accounts for $1 in every $3. By 2026, that spend is projected to hit a whopping $122.2 billion. There’s a good reason for that; the number of social media users keeps rising. By 2027, it's predicted that there will be [...]

The Cost of Social Media Advertising: Where’s the Value?2023-05-30T09:30:53+08:00

Implementing Digital Strategy: How To Ensure It Doesn’t Fail

2023-09-06T09:11:47+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/implementing-digital-strategy-how-to-ensure-it-doesnt-fail) Most companies don’t have a problem coming up with digital strategies for all areas of the business (corporate, departmental and functional). Whether these strategies are relevant or not is a discussion for another day. But what is interesting to explore is why and how these companies fail to implement these strategies. To find out why we’ve made a list of research-based common reasons and barriers to implementing and executing digital strategies. What’s the difference between digital strategy and tactics? First, let's look at what a digital strategy is and how it differs from tactics. A digital [...]

Implementing Digital Strategy: How To Ensure It Doesn’t Fail2023-09-06T09:11:47+08:00

How to Create TikTok Content

2023-05-30T09:17:47+08:00

Article by: Pádraig Hanratty (https://digitalmarketinginstitute.com/blog/how-to-create-tiktok-content) Although social media has been around for two decades, it’s constantly changing as trends come and go and new platforms enter the market. Recently, there’s been a massive shift toward video content, linked to the rise of TikTok. As a result, users have come to expect snappy, engaging videos in their social media feeds. But it’s not just a TikTok phenomenon: Instagram Reels, Facebook Stories, and YouTube Shorts are all becoming adept at presenting short video content. Video content now has a greater organic reach than imagery and TikTok is creating a community of passionate content creators. [...]

How to Create TikTok Content2023-05-30T09:17:47+08:00

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