Digital Marketing

6 Ways to Use Twitter Analytics

2023-05-30T15:34:38+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/6-ways-to-use-twitter-analytics) Twitter offers people a way to keep up with events and happenings across the world in real-time. It also encourages conversation and engagement in a way that can drive connections and build trust. It’s still a popular channel even in the age of going viral on TikTok. For brands, Twitter can be a great marketing channel when used in the right way. Plus it's popular amongst internet users between 16 and 64 years of age who rank Twitter as their 7th favorite social media platform according to ‘The Global State of Digital 2022’. To drive engagement and measure the performance [...]

6 Ways to Use Twitter Analytics2023-05-30T15:34:38+08:00

How to Use Instagram Analytics

2023-10-04T10:00:43+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-use-instagram-analytics) Instagram is a powerful social media platform for brands of all sizes. It’s widely used for effective influencer marketing and is growing as a way for brands to connect with customers. There’s also a lot of buzz in social media now, from shoppable posts to an emphasis on video creation and it’s good to keep an eye on the latest video formats for Instagram. So it’s worth taking time to understand who you can reach on Instagram and the most effective way to do that. So how do you know if your Instagram marketing strategy is working? That’s where analytics comes in. [...]

How to Use Instagram Analytics2023-10-04T10:00:43+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 25 & 26 October 2023

2023-10-02T16:26:18+08:00

Ready to level up your digital marketing game and stay ahead of the latest trends? Don't miss our HRD Corp Claimable - Digital Marketing Masterclass course this upcoming 25 & 26 of October! 📣✨⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣ Here are the incredible benefits of participating in this training:⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ - Comprehensive digital marketing knowledge & hands-on experience⁣⁣⁣⁣⁣ - Effective campaign crafting for tangible results⁣⁣⁣⁣⁣ - Boost website traffic & brand visibility⁣⁣⁣⁣⁣ - Enhance conversion rates⁣⁣⁣⁣⁣ - Stay ahead with the latest trends, tools & tech⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ Led by seasoned digital marketer Alexander Ang, the course offers clear modules, real-world cases, and hands-on learning. Elevate [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 25 & 26 October 20232023-10-02T16:26:18+08:00

How B2B Email Marketing Can Turn Leads Into Sales

2023-05-30T15:23:15+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-b2b-email-marketing-can-turn-leads-into-sales) Email has been around for decades, and even though it's a tried and tested branch of B2B marketing, you might be surprised to learn just how effective it is today.  Even though it's a 50-year-old technology, businesses are still using B2B email marketing to connect with followers, turn leads into customers, and engage audiences with news, promotions, information, and special deals. There are many ways that email marketing can help grow your business, and one of the most important things to remember is how it allows you to reach out to people who have visited your site without converting. This means [...]

How B2B Email Marketing Can Turn Leads Into Sales2023-05-30T15:23:15+08:00

How to Do a Competitive Analysis in Digital Marketing

2023-05-30T12:44:08+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-do-a-competitive-analysis-in-digital-marketing) Staying ahead of the competition is a highly effective way to grow your business. It involves knowing the ins and outs of your competitors to identify ways you can outperform them to engage and influence customers. A digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to build and grow. Plus, you don’t need expensive third parties to help you do it, everything can be done in-house if you know how. So let’s look [...]

How to Do a Competitive Analysis in Digital Marketing2023-05-30T12:44:08+08:00

7 Tips on Getting to Know Your Customers Better

2023-05-30T12:38:11+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/7-tips-on-getting-to-know-your-customers-better) Customers can make or break your brand. The ultimate goal of a great marketer is to have strong brand awareness, great customer reviews, and loyal customers that keep coming back (and push others to do the same). If you don’t make the effort to know your customers, your digital marketing campaigns are likely to become flatter than a glass of week-old Coca-Cola from a children’s party! If you fail to reach out to customers with personalized messaging and tailored experiences, your brand credibility will quickly diminish, as will your audience. The one-size-fits-all promotional approach of once upon a time will no longer do — and while [...]

7 Tips on Getting to Know Your Customers Better2023-05-30T12:38:11+08:00

4 Key Content Marketing Trends for 2023

2023-09-25T10:19:12+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/key-content-marketing-trends-2023) Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they need. In 2023, content marketing is evolving (in new and wonderful ways that build on the content and SEO trends in 2022). It’s not just about looking at the formats you should use to engage your audience (long and short-form) or the emergence of TikTok as an effective marketing platform, but an acceleration of marketers using AI to increase productivity and combat the dreaded [...]

4 Key Content Marketing Trends for 20232023-09-25T10:19:12+08:00

6 of the Most Important Social Media & Influencer Trends in 2023

2023-05-30T12:28:03+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/the-most-important-social-media-influencer-trends-2023) The social media and influencer landscape is ultra-competitive and eventful. Just think about the controversy around Twitter under Elon Musk’s control to see just how crazy it can get! But the social arena is the place for brands to make their mark and engage their customer base. With so many social media networks to choose from for your marketing activities, it can be difficult to keep up with what’s new and what opportunities are out there for driving brand awareness. It’s our job at the DMI to keep an eye on trends, so we’ve talked with our experts to find out [...]

6 of the Most Important Social Media & Influencer Trends in 20232023-05-30T12:28:03+08:00

Your 2023 Guide to Social Selling

2023-05-30T12:26:56+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/your-2023-guide-to-social-selling) As prospects go online to find information and communicate, businesses are turning to social media to engage and influence new and existing customers. Social selling is just that, using online channels to target prospects and build relationships. It’s a lifeline for salespeople looking to find leads and make connections with the right people. According to LinkedIn’s ‘Global State of Sales 2022’ report, about a third of sellers have closed deals over $500,000 without ever meeting the buyer face to face. Meantime, 89 percent of customers say they are more likely to consider a brand if a seller changes their way [...]

Your 2023 Guide to Social Selling2023-05-30T12:26:56+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September

2023-09-20T08:52:05+08:00

Ready to level up your digital marketing game and stay ahead of the latest trends? Don't miss our HRD Corp Claimable - Digital Marketing Masterclass course this upcoming 26 & 27 of September! ⁣⁣⁣ Here are the incredible benefits of participating in this training:⁣⁣ ⁣⁣ - Comprehensive digital marketing knowledge & hands-on experience⁣⁣ - Effective campaign crafting for tangible results⁣⁣ - Boost website traffic & brand visibility⁣⁣ - Enhance conversion rates⁣⁣ - Stay ahead with the latest trends, tools & tech⁣⁣ - Position as a marketing trailblazer⁣⁣⁣ ⁣⁣ Led by seasoned digital marketer Alexander Ang, the course offers clear modules, real-world [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 26 & 27 September2023-09-20T08:52:05+08:00

Excel Academy

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    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
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