Digital Marketing

Your Guide to B2B Marketing Basics

2023-12-27T09:36:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/b2b-marketing-basics)   B2B marketing is often seen as the boring relative of B2C. But that couldn’t be further from the truth. Business-to-business marketing is more of a challenge because you work with a company or group of stakeholders and the process is more complex. That’s actually what makes it exciting! But B2B marketers are succeeding in the online space, especially since Covid-19 forced companies to pivot and adapt. The ever-changing digital landscape has offered B2B brands new ways to connect with customers. With the global B2B ecommerce market projected to be worth nearly $19 billion by 2027, according to [...]

Your Guide to B2B Marketing Basics2023-12-27T09:36:58+08:00

What Skills Do You Need to Be an Email Marketing Specialist?

2023-11-23T11:43:36+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-skills-do-you-need-to-be-an-email-marketing-specialist)   There’s an email boom in full swing. Companies across the world are rediscovering the power of email marketing as cookies are on their way out and customers expect more personalized and relevant messaging. Since 2017 the number of emails being sent and received every day has grown, according to Statista, from 269 billion to a projected 376 billion in 2025. That just shows the scale of emails arriving in inboxes. It may be easy to create and send an email. But what companies need are email marketing specialists that can write great email copy, create lifecycle flows, conduct [...]

What Skills Do You Need to Be an Email Marketing Specialist?2023-11-23T11:43:36+08:00

How to Use Marketing Automation Tools Effectively

2023-11-23T11:35:14+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-marketing-automation-tools-effectively)   Today’s marketing automation tools are designed to streamline promotional processes, boost output, and drive growth. From email automation tools to social media schedulers, autonomous content creators, and beyond, these dynamic AI-powered tools - like ChatGPT - will prove invaluable to the ongoing success of your marketing strategy. By the end of 2023, the global marketing automation technology market value is set to exceed $25.1 billion. And, for good reason. Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success. Intrigued? Here’s we’re going to look at the perks of using automation tools while [...]

How to Use Marketing Automation Tools Effectively2023-11-23T11:35:14+08:00

The ‘Back To Basics’ Marketing Success of Oatly

2023-12-15T09:12:40+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-back-to-basics-marketing-success-of-oatly)   Have you noticed the endless choice of milk you can add to your latte or cappuccino right now? From soy and almond to hazelnut, rice, and beyond, there has never been such an eclectic mix of ways to experiment with your morning coffee. And, of all the alt-milks on the market right now, oat is arguably the top dog. Oh, and in case you're not aware, Oatly is one of the world's leading sellers of plant-based milk with celebrity backers like Oprah. In fact, Oatly saw an incredible rate of growth during the pandemic, with an impressive [...]

The ‘Back To Basics’ Marketing Success of Oatly2023-12-15T09:12:40+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 20 & 21 December 2023

2023-12-14T17:15:11+08:00

Mark your calendars! Our Digital Marketing Masterclass is set and confirmed to take place. Get ready to embark on a transformative learning experience that will reshape your approach to digital marketing!⁣ ⁣ Here are some key benefits of taking a Digital Marketing Masterclass:⁣ ⁣ - Ability to pinpoint and engage specific audiences, translating to more effective communication strategies within the workplace.⁣ - Enhancing employees' capability to interpret data and make informed decisions, which is crucial in many work scenarios.⁣ - Encouraging innovative thinking and entrepreneurial approaches to problem-solving, fostering a proactive workplace culture.⁣ ⁣ and more!⁣ ⁣ 📌 Course details:⁣⁣⁣⁣ ⁣⁣ [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 20 & 21 December 20232023-12-14T17:15:11+08:00

The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date

2023-12-13T09:32:14+08:00

Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/tech-advances-the-importance-of-keeping-up-to-speed)   Do you struggle to keep up with the constantly changing digital marketing landscape? Rest assured, you’re not alone! According to our research, ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’; 46% of senior marketers have seen the leadership's vision of digital transformation has changed over the past two years, while 58% have moved their marketing budgets from traditional to digital channels. The landscape gets more complicated when you add emerging technologies into the mix. Just look at how artificial intelligence is developing in an extraordinary way,  activities, or how new technologies, like Google’s Search Generative Experience, might [...]

The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date2023-12-13T09:32:14+08:00

[Webinar] – Bridging Brand Marketing & Digital Leadership for Managers

2023-12-12T13:51:08+08:00

FREE WEBINAR: Bridging Brand Marketing & Digital Leadership for Managers!⁣ ⁣ In today's fast-paced digital landscape, merging brand marketing with digital leadership is key to managerial success. This webinar will explore effective strategies and insights to empower managers in navigating this dynamic intersection. 🌐🔍⁣ ⁣ Date: 14 December 2023⁣⁣ Time: 11 AM - 12 PM⁣⁣ ⁣ 🔥 What to Expect:⁣ ⁣ - Learn how to effectively utilize digital platforms to enhance brand visibility, engagement, and growth.⁣ - Discover methods to navigate challenges and seize opportunities in the ever-evolving digital sphere.⁣ ⁣ and more!⁣ ⁣ 📢 Don't miss this opportunity! Reserve your [...]

[Webinar] – Bridging Brand Marketing & Digital Leadership for Managers2023-12-12T13:51:08+08:00

Digital Marketing Professional Certification

2023-12-08T08:49:02+08:00

Cheers to another individual unlocking their Digital Marketing Professional Certification with us!  Your hard work has paid off—congrats on the achievement!  Best of luck on your upcoming endeavours, and continue to dazzle with your digital marketing skills. ⁣ ⁣  Want to gain an internationally recognized digital marketing certification with our DMI Courses? Contact us at 1700-81-5520 or email us at training@excelacademy.my. ⁣⁣ .⁣⁣⁣⁣ .⁣⁣⁣⁣ .⁣⁣⁣⁣ #excelacademy #excelacademycourses #onlinecourses #excelacademyachievement #digitalmarketing #digitalmarketingcourse #dmi #dmicertificate #professionalcertificate #trainingcourses #digitalmarketing #socialmediamarketing #certificationcourse

Digital Marketing Professional Certification2023-12-08T08:49:02+08:00

5 Benefits of Having a Digital Marketing Strategy for 2024

2023-12-06T09:17:39+08:00

Article by: Will Francis (https://digitalmarketinginstitute.com/blog/5-benefits-of-having-a-digital-marketing-strategy)   Digital marketing offers enormous opportunities for businesses to expand their reach and target the right audience at the right time, especially using advanced technologies such as artificial intelligence (AI). But with a lot of opportunity comes a lot to consider as your audience has multiple touchpoints to discover and communicate with your brand. That’s why it’s essential to have a strategic digital marketing plan that’s aligned with your business plan in 2024. It’s about being clever with your budget, being effective in using your resources (human and otherwise), and knowing as much about your audience (future and existing) as [...]

5 Benefits of Having a Digital Marketing Strategy for 20242023-12-06T09:17:39+08:00

[Webinar] – Navigating Content Marketing: Strategies & Essentials | 7 December 2023

2023-12-05T16:20:05+08:00

🌟 Elevate Your Content Game! Join us for an immersive session: "Navigating Content Marketing: Strategies & Essentials."⁣ ⁣⁣ Date: 07 December 2023⁣⁣ Time: 12 PM - 1 PM⁣⁣ ⁣ What to Expect 🔥:⁣⁣ ⁣ - Understand what content marketing is and its core elements,⁣ - Discover vital elements crucial for effective content strategies,⁣ - Learn how to evaluate and measure the effectiveness of your content.⁣ ⁣ 📢 Don't miss this opportunity! Reserve your spot now:⁣ https://bit.ly/LearningHoursNavigatingContentMarketingStrategiesEssentials07122023⁣ ⁣ 📣 For more information about our training and courses, contact us at 1700-81-5520 or email us at training@excelacademy.my

[Webinar] – Navigating Content Marketing: Strategies & Essentials | 7 December 20232023-12-05T16:20:05+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM