Digital Marketing

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/copywriting-that-works-for-business)   We’ve all come across fantastic ad copy that blows away even the non-writers in our midst. We’ve also seen a lot of bad copy and content. But to understand what it takes to write effectively, it’s important to know exactly what kinds of things are going to speak to today’s digital audience. And while it always takes practice (you can never be ‘too’ good), there are a few basic writing tips to keep in mind that can help almost anyone become a pretty decent writer in a fairly short time. So how exactly do [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/13-amazing-examples-of-b2b-content-marketing)   Content marketing has become the champion of B2B relations. It is well suited to the longer sales cycles, where the customer is taking more time to research their options among competing companies. However, finding that perfect mix of excitement and intrigue for what can often prove to be a highly dry subject matter is never easy. To help you find your content marketing groove, here are 13 examples of amazing B2B content marketing for inspiration. 1. LeadPages LeadPages are in the business of designing landing page templates and testing services. The Strategy: LeadPages focused on the following [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/4-resources-for-writing-incredible-copy)   Want to transform your blog into a content marketing magnet? With 3.5 billion daily searches performed on Google alone, there’s a great deal of competition when it comes to capturing the attention of your ideal customer. In fact, attention scarcity is one of the greatest challenges that modern marketers face, with the average buyer attention span reduced to 8.25 seconds. With this in mind, we’ve researched some of the best tools out there to help you grow your content marketing channels with quality content. Getting back to basics and producing content that is accurate, timely and [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-make-your-native-content-stand-out)   In this world of endless information, they say that content is king. So you need to write an article that is fit for the royal court. Here are some tips on writing native content that will promote your brand, increase consumer loyalty and drive sales. 1. Be Useful, Be Relevant, Be Read While conversions and engagements are undoubtedly the goal, good native content should read as naturally as any article. That means the article has to be something that a customer can take value from even if they don’t make a purchase. it could [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/why-your-company-needs-content-marketing)   Content Marketing has become a major part of the marketing landscape, seeing a steady rise in usage over the last number of years. In 2017, 39% of companies were expecting to increase their content marketing spend, with 45% keeping it the same, according to a PointVisible survey. But does it work? A recent poll from Vidyard and Ascend2 shows that just 35% of marketers believe that their content marketing and distribution strategy is “very successful”. In this article, we will pose the question of whether or not content marketing is a good choice for your business. Why content? To [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-optimize-your-organizations-content-marketing)   As an industry, content marketing is expected to grow to 412 billion by 2021, with an annual growth rate of 16%. Content marketing is no longer viewed as an add-on to other marketing efforts. Now, it’s deemed as a strategic marketing approach to create and share valuable information along with an economical means of brand awareness. Content marketing is hugely important to businesses across industries. So how can your organization use content to its full extent to lead and succeed? 1. Content Repurposing By now, most companies have dabbled in content marketing. While blogs and social media [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/15-content-marketing-tools-you-need)   One of the biggest content marketing mistakes you can make is simply not being strategic about it. But the truth is that most of us don’t have time to develop content and constantly monitor it, compare it, keep on top of search engine optimization techniques, watch competitors…the list is long. That’s why there are a ton of amazing tools to choose from when it comes to content creation, marketing, tracking and monitoring. These are tools that can help you to fulfill a huge range of content marketing needs, from email automation, to segmenting, to keyword optimization and so [...]