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Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-use-instagram-analytics) Instagram is a powerful social media platform for brands of all sizes. It’s widely used for effective influencer marketing and is growing as a way for brands to connect with customers. There’s also a lot of buzz in social media now, from shoppable posts to an emphasis on video creation and it’s good to keep an eye on the latest video formats for Instagram. So it’s worth taking time to understand who you can reach on Instagram and the most effective way to do that. So how do you know if your Instagram marketing strategy is working? That’s where analytics [...]
Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/digital-marketing-on-a-budget) Digital marketing is one of the primary methods for advertising, and it can be done on even the smallest budget by including social media marketing as part of your overall digital marketing campaign. Social media marketing enables you to advance your business by increasing brand awareness, brand loyalty, and sales. If you are a small business owner, you’ll be aware that advertising plays a substantial role in attracting the right audience and ensuring that the ideal consumers are drawn to your brand. Without the right publicity, your business could remain unknown to consumers who [...]
Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-are-the-most-effective-digital-marketing-strategies) Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53% of senior marketers are spending significantly more on digital marketing channels while many report a lack of talent to compete in a demanding customer environment - which increases the need for a well planned strategy to guide activities. This is is becoming ever-more evident with the growth [...]
Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-anatomy-of-an-effective-marketing-email) There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore, often the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]
Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-write-seo-optimized-copy) On a basic level, it’s not too hard to make your content more keyword-rich, but in order to make it really shareable, it actually has to be of high quality and engaging. Creating readable content that is also SEO-friendly is really the optimal goal no matter what your role or industry you're in. Read on to learn more about how to write highly shareable, high-ranking copy. Use the Right Tools SEO is actually quite complex, which is why content strategists and analysts get paid well to do it. Most digital marketers will not have [...]
Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/is-content-marketing-the-new-seo) Content marketing is a broad term that incorporates a variety of elements including SEO. Content marketing can never really “be” SEO because they are different things, but each is reliant on the other for success in SERP. In this blog, we explore each separately and then discuss why it’s most important to understand how and why they overlap to create a highly efficient digital marketing strategy. What is SEO? Search Engine Optimization (SEO) and its close cousin Search Engine Marketing (SEM) are both descriptors for a complex set of tasks which involve keeping websites [...]
Article by: Kelsey Jones (https://digitalmarketinginstitute.com/blog/white-hat-seo-and-why-its-important-to-avoid-black-hat-practices) The terms white hat and black hat search engine optimization (SEO) may be thrown around in some offices more than others, but it’s important for every digital marketer and SEO professional to know the basics of white and black hat SEO in order to ensure the safety and ethics of their digital marketing tactics. This article will provide a brief overview about the differences between white and black hat SEO and why avoiding black hat SEO can help your website succeed in the long run. What is White Hat and Black Hat SEO? White hat [...]
Article by: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media) Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help [...]
Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/a-guide-to-marketing-on-threads) Threads may be new on the social media scene, but it has made some serious noise in a short space of time! Positioning itself as the alternative to Twitter (X), this Meta-owned microblogging platform currently boasts more than 100 million downloads—with more joining the party each day. Since its launch in July 2023, and expansion into the EU in December, Threads has gotten off to a flying start. But, will its success endure beyond the initial enthusiasm for this new platform on the block? And will it prove to be a bite-sized social media marketing tool that offers [...]
