Digital Marketing Tools

How to Make Money Online with Google Ads in 2023

2022-08-25T12:08:20+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   A common mistake of many marketers is to follow the pack. We hear there are specific ways to do things and choose to follow these rules instead of forging our paths. That isn't necessarily a bad thing. After all, these conventional approaches are proven to work, aren't they? Google is famous for its algorithms and for keeping things fair in the best interest of its users. However, as a business fighting for rankings, all is not fair in a digital war. It's important to appear high in searches, so your content, product, or service [...]

How to Make Money Online with Google Ads in 20232022-08-25T12:08:20+08:00

The Anatomy of an Effective Marketing Email

2022-08-25T12:30:14+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   There are many ways to segment and customize your messaging to customers in the digital age, with many platforms or touchpoints to explore. Often, the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]

The Anatomy of an Effective Marketing Email2022-08-25T12:30:14+08:00

How to Perform an SEO Audit

2022-08-24T16:30:14+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you know how well your website is performing? SEO experts know the importance of regular audits, but for many of us who only have a basic knowledge of SEO, it may seem like a daunting task. However, in today's world of digital marketing, it's becoming more important to have a clear understanding of this. In this blog, we'll give you tips on how to perform an SEO audit (like an SEO audit checklist) and learn more about the latest tools and get tips for a better understanding of the what, where and why [...]

How to Perform an SEO Audit2022-08-24T16:30:14+08:00

YouTube SEO: Strategies to Rank Your Videos on Top

2022-07-29T15:41:09+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   YouTube is one of the world's most subscribed social media channels. With endless scope for posting creative video content and campaigns for specific audiences, YouTube is essential to any brand's content marketing strategy. But, optimising your video content so it can be found in search results is essential to grow your YouTube channel and cut through the noise. As one of the world's biggest search engines, knowing how to navigate YouTube SEO will ensure your content ranks and is seen by your audience. Did you know? YouTube boasts around 2.6 billion active monthly users, and only [...]

YouTube SEO: Strategies to Rank Your Videos on Top2022-07-29T15:41:09+08:00

5 Ways to Maximize SEO and Social Media

2022-07-28T10:36:20+08:00

Article by: Joe Williams (https://digitalmarketinginstitute.com/)   Search Engine Optimization (SEO) is important in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we'll [...]

5 Ways to Maximize SEO and Social Media2022-07-28T10:36:20+08:00

How to Manage Online Customer Reviews

2022-07-12T11:51:44+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Do you want to know how to earn positive customer feedback? This guide to getting more great customer reviews will tell you all you need to know to get the ball rolling. In the Age of Information, it’s no secret that consumers place an enormous amount of value on the opinions of their peers. Customer reviews are essential to the ongoing success of any brand. In fact, a whopping nine out of 10 people read online reviews before committing to a product or service. Positive reviews speak for themselves: a glowing testimonial or rating from a customer will [...]

How to Manage Online Customer Reviews2022-07-12T11:51:44+08:00

7 Easy Steps to LinkedIn Success

2022-07-12T09:54:11+08:00

Article by: Dawn McGruer (https://digitalmarketinginstitute.com/)   LinkedIn has many advantages over other social networks. As the one platform primarily focused on communicating with other professionals, it's a great place for companies to advertise their brand, as well as their mission and vision. People tend to be more focused when using it as there is a more business- and career-focused bent to it. Quite simply, it's an easier network to crack in terms of building a quality network and targeting the audience you're trying to reach. Here's the list of seven quick, easy actions you can take to improve your LinkedIn experience [...]

7 Easy Steps to LinkedIn Success2022-07-12T09:54:11+08:00

8 Tips for Content Optimization for Every Social Media Platform

2022-07-12T08:48:19+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Promoting and advertising on social networks may be easy, whether for social media shopping or to enhance a political campaign. But are your posts and campaigns actually working? That's the tricky thing with social media marketing. What may seem like a clever and interesting post to you may not appeal to your audience. There's an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You must understand how to build marketing personas to ensure you catch the right people's attention on the right platform at [...]

8 Tips for Content Optimization for Every Social Media Platform2022-07-12T08:48:19+08:00

How to Make Videos Without Hiring a Professional

2022-07-12T08:47:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way. If you are not using video marketing, it’s time to learn why [...]

How to Make Videos Without Hiring a Professional2022-07-12T08:47:18+08:00

5 Ways to Upskill Your Marketing & Sales Teams

2022-07-04T11:39:15+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Many organizations struggle when it comes to digital transformation. Often that's because they focus on the technology and tools required. But digital transformation is about a lot more than that. It's no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization, you need to establish a digital mindset and have the key digital skills required to accelerate your transformation journey. As the face (and revenue generator) of your business, the secret to becoming digitized lies in your marketing and sales teams. But [...]

5 Ways to Upskill Your Marketing & Sales Teams2022-07-04T11:39:15+08:00

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