Digital Marketing Tools

[WEBINAR] Lunch & Learn: Understanding Google Analytics 4 – To Improve Your Website Performance

2023-03-21T09:20:33+08:00

  LUNCH & LEARN @ EXCEL ACADEMY 👨‍🍳🖥️ ⁣ ⁣ Our 'menu' for the next session → Understanding Google Analytics 4 - To Improve Your Website Performance 🌟⁣ ⁣ Google Analytics 4 (GA4) is a new version of Google Analytics that provides advanced website tracking and analysis features, allowing you to track user engagement and behaviour across different devices and platforms. Do you want to learn how to effectively use GA4 to track and analyze website data, improve user engagement, and boost conversions? 😉⁣ ⁣ Join our free Lunch & Learn webinar with Mr. Alexander, "Understanding Google Analytics 4 - To [...]

[WEBINAR] Lunch & Learn: Understanding Google Analytics 4 – To Improve Your Website Performance2023-03-21T09:20:33+08:00

What Is PPC Marketing?

2023-01-20T10:11:21+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/what-is-ppc-marketing)   Pay-per-click (PPC) advertising is essential to any effective search engine optimization (SEO) strategy because it can offer immediate results. Did you know? Creating well-crafted PPC ads can boost your brand awareness by up to 80 percent, and 65 percent of customers click through on paid advertisements. You can achieve many different goals with PPC. The most common reasons to use pay-per-click ads include improving brand visibility, identifying new leads, bringing more traffic to your site, and increasing conversions. But, while there are many positive motivations for investing in PPC marketing, the main reason boils down to growth. While PPC [...]

What Is PPC Marketing?2023-01-20T10:11:21+08:00

How to Make Money Online with Google Ads in 2023

2023-01-20T10:09:13+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-creative-ways-to-use-paid-search-that-google-wont-tell-you)   A common mistake of many marketers is to follow the pack. We hear there are specific ways to do things and choose to follow these rules, instead of forging our own paths. That isn’t necessarily a bad thing. After all, these conventional approaches are proven to work, aren’t they? Google is famous for its algorithms and for keeping things fair in the best interest of its users. However, as a business fighting for rankings, all is not fair in a digital war. It’s important to appear high in searches so your content and product or [...]

How to Make Money Online with Google Ads in 20232023-01-20T10:09:13+08:00

Email Marketing Tips & Examples for 2023

2023-01-20T09:47:04+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/email-marketing-tips-examples)   In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. In addition, the demise of third-party cookies will make it harder for marketers to target customers through ads and so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 percent of [...]

Email Marketing Tips & Examples for 20232023-01-20T09:47:04+08:00

Google Ads: A Beginner-Friendly Guide To Setting Up Your Ads

2022-12-30T16:29:44+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Competing online to gain new customers is no easy feat. There are a lot of savvy marketers out there who know all the ins and outs of paid (PPC) marketing. Naturally, this level of knowledge makes it a lot easier for experienced advertisers to gain that market share you have been struggling to capture. But while this may be the case, you can get in on the action if you can learn to use the same tricks as the pros. One of those tricks is learning how to use Google Ads to engage customers [...]

Google Ads: A Beginner-Friendly Guide To Setting Up Your Ads2022-12-30T16:29:44+08:00

Why B2B Marketing Is Boring And How To Fix It.

2022-12-22T15:20:33+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   “She refused to be bored chiefly because she wasn't boring. ”Zelda Fitzgerald Although B2B marketing can require sophisticated strategies, it is often seen as being less glamorous and trendy than B2C marketing. In fact, according to a WHM survey, 48% of customers have described B2B marketing as "boring"! In fact, B2B marketing campaigns are often very effective, but many people find it difficult to engage with them. Is your B2B marketing boring your customers? Are you struggling to engage prospects and customers with your campaigns? In this blog, we'll look at some steps you can [...]

Why B2B Marketing Is Boring And How To Fix It.2022-12-22T15:20:33+08:00

How to Write A Marketing Email

2023-01-06T09:50:44+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   There's no doubt that email marketing is a powerful tool for any marketer. It's an effective and simple way to nurture leads, retain customers and convert interest into a purchase. However, with so much content arriving in people's inboxes on an hourly basis, it can be tough to stand out from the crowd. Anyone can write an email, but there's an art to writing one that prompts clicks and conversions. So how do you write a good marketing email? In this blog, we will give you a step-by-step guide to creating an email that appeals to prospects [...]

How to Write A Marketing Email2023-01-06T09:50:44+08:00

Stay Connected, Stay Updated With Excel Academy!

2022-12-30T16:35:23+08:00

  Let's get social!  Follow us on our social media networks to keep up with the latest news and updates on our Digital Marketing (Social Media Course, Google Ads, Google Analytics, and more!) and HRD CORP Claimable (Microsoft Excel, Data Analytics and Visualization, Graphic Design, and Video Editing) courses/training! Click on the link below to follow: Facebook - Excel Academy of Executive Education Facebook - Digital Marketing Institute Malaysia Facebook - Excel Academy of Real Estate Instagram - excelacademyasia LinkedIn - Excel Academy Malaysia Youtube - Excel Academy Interested to learn more? Reach out to us at 1700-81-5520 or email us at training@excelacademy.my. Have a [...]

Stay Connected, Stay Updated With Excel Academy!2022-12-30T16:35:23+08:00

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It

2022-11-15T12:15:06+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   All marketers want to create a better customer experience. It can make or break an organization, as the experience, a prospect or consumer has is key to driving conversions and revenue and customer loyalty and advocacy. 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations, according to research in 'The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future'. Despite this, 'The 2021 State of Digital Transformation' found that only 23% of CMOs co-own digital transformation, with IT more often taking the lead. But this shouldn't be the [...]

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It2022-11-15T12:15:06+08:00

Email Marketing Tips & Examples for 2023

2022-11-14T13:51:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. IIn addition, the demise of third-party cookies will make it harder for marketers to target customers through ads, so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 per [...]

Email Marketing Tips & Examples for 20232022-11-14T13:51:58+08:00

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