Prasana

About Prasana

This author has not yet filled in any details.
So far Prasana has created 136 blog entries.

4 Key Content Marketing Trends

2024-04-26T09:01:25+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/key-content-marketing-trends-2023) Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they need. Content marketing is evolving in new and wonderful ways. It’s not just about looking at the formats you should use or the emergence of new channels like Threads, but an acceleration of marketers using AI to increase productivity and combat the dreaded writer’s block - especially when you’re a busy content marketer writing a lot of copy. Let’s look at some [...]

4 Key Content Marketing Trends2024-04-26T09:01:25+08:00

A Guide to Terms on Social Media Platforms

2024-03-15T14:23:22+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/a-guide-to-terms-on-social-media-platforms) When you have to manage campaigns across all the different social platforms, in can be handy to have a quick reference to all the different terms used on each one. Use this guide to help you keep track of the variety of functions, options, and metrics that are available across six of the most popular platforms. 1. Facebook Here is some key terminology used on Facebook: Profiles: These are for non-commercial use and represent individual people. Through your profile, you can amass friends and you can also follow profiles to see public updates from people you're interested in but [...]

A Guide to Terms on Social Media Platforms2024-03-15T14:23:22+08:00

5 Ways to Maximize SEO and Social Media

2024-03-15T14:18:19+08:00

Article by: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media) Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help you [...]

5 Ways to Maximize SEO and Social Media2024-03-15T14:18:19+08:00

Best Times to Post on Instagram

2024-03-15T14:01:21+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-best-days-and-times-to-post-on-instagram) You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you’re regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects for those [...]

Best Times to Post on Instagram2024-03-15T14:01:21+08:00

Best Times to Post on Twitter

2024-03-15T13:55:35+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/best-times-to-post-on-twitter) Despite being one of the older kids on the social block, Twitter is still one of the planet's most social of all social media platforms. With 396.5 million active users worldwide, Twitter is a powerful social media marketing tool with an extensive reach—especially when you consider that consumers spend 26% more time engaging with Twitter ads than any other leading social media platform. But, in such a saturated social space, how do you cut through the noise and avoid your Tweets getting lost in an abyss of quick-fire content? Of all the tricks, tips, and tactics available, knowing which days [...]

Best Times to Post on Twitter2024-03-15T13:55:35+08:00

How to Create TikTok Content

2024-04-17T09:01:59+08:00

Article by: Pádraig Hanratty (https://digitalmarketinginstitute.com/blog/how-to-create-tiktok-content) Although social media has been around for two decades, it’s constantly changing as trends come and go and new platforms enter the market. Recently, there’s been a massive shift toward video content, linked to the rise of TikTok. As a result, users have come to expect snappy, engaging videos in their social media feeds. But it’s not just a TikTok phenomenon: Instagram Reels, Facebook Stories, and YouTube Shorts are all becoming adept at presenting short video content. Video content now has a greater organic reach than imagery and TikTok is creating a community of passionate content creators. [...]

How to Create TikTok Content2024-04-17T09:01:59+08:00

What Are the Most Effective Digital Marketing Strategies?

2024-03-15T13:37:47+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-are-the-most-effective-digital-marketing-strategies) Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53% of senior marketers are spending significantly more on digital marketing channels while many report a lack of talent to compete in a demanding customer environment - which increases the need for a well planned strategy to guide activities. This is is becoming ever-more evident with the growth of AI [...]

What Are the Most Effective Digital Marketing Strategies?2024-03-15T13:37:47+08:00

How to Use Short-Form Video in Digital Marketing

2024-03-15T11:13:05+08:00

Article by: Zack O’Rourke (https://digitalmarketinginstitute.com/blog/how-to-use-short-form-video-in-digital-marketing) Short-form video has become extremely popular recently given people’s enthusiasm for engaging video content and the instant gratification that comes from short snappy content. For example, TIkTok has more than 1.5 billion monthly users (and counting), making it a great channel for marketers to engage and influence using video content. Short-form is not suitable for all brands, but it is ideal for brands looking to show personality and being bold to engage with a growing audience of younger people. In 2024, TikTok coined ‘creative bravery’: a transformative mindset of creating content that blends curiosity, imagination, vulnerability, [...]

How to Use Short-Form Video in Digital Marketing2024-03-15T11:13:05+08:00

7 Popular Content Types and How to Use Them

2024-03-08T16:53:55+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-popular-content-types-and-how-to-use-them) Content is the currency of the internet, and there are many content types brands can focus on to engage audiences, reach new markets, and provide value to customers. But with all the different content formats out there, it can be difficult for marketers to know which ones to focus on (even with a range of AI tools to help generate and optimize content). Different types have different purposes. While some drive traffic, others are about data capture so it’s important to be clever with your content marketing to make the most of your content. So let’s look at the [...]

7 Popular Content Types and How to Use Them2024-03-08T16:53:55+08:00

Being Needed, Not Needy: How To Create Content People Actually Want

2024-04-03T09:24:59+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/needed-needy-create-content-people-actually-want) As marketers, we all wish that every piece of content we create is anticipated and valued by our audience. But with so much content out there and people having so little time, that's probably not the case. So what really makes a piece of content stand out? What makes it valuable to a customer or prospect so it will drive engagement and prompt action? Maslow’s Hierarchy of Needs has been around for a long time, in fact before content marketing entered the conversation. But it provides a great framework for brands searching for opportunities to provide valuable content that [...]

Being Needed, Not Needy: How To Create Content People Actually Want2024-04-03T09:24:59+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM