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Are you the type of person that likes to be creative at work? Or are you more the analytical type? Or perhaps you’re a blend of both? If you’re looking to pursue a career in digital marketing, or you’re already there, and you’re looking to pivot, here are some hard and soft skills that can get you moving towards a fascinating and rewarding career. Problem-Solving Creative problem-solvers thrive in this field because there’s always something new popping up – one day you’ll be learning about software, and the next you may be helping the creative team develop a unique digital marketing [...]

The value provider, the relationship builder, the sales closer, the news sharer, the brand ambassador, the deal revealer – email marketing is the ultimate multi-tasker. Think about it… It’s the best way to stay in touch with prospects and keep them warmed up and ready to click, share and buy. And the more email subscribers you have? The better your chances of increasing traffic to your blog, staying top of your customers’ minds, reminding subscribers to follow your social media channels and keeping them wrapped up warmly in your sales loop. You want more subscribers now, don’t you? Let’s explore a [...]

Now that you’ve mastered building your email marketing database and producing compelling email marketing copy, you need to look at the best ways to track and measure success over time, so you can iterate your email campaigns. Tracking the right email metrics can help you understand which tactics work best for your business and which strategies are not working as well and might need to be re-examined. Below, I’ll reveal the four most important email metrics to measure. I’ll also explain how you can interpret your results to create more inspiring email campaigns and help deliver stronger leads to your sales team. Important Metrics [...]

Google releases regular algorithm updates that help businesses understand the best practices for ranking higher in search results. With every new release announced the message from Google is unmistakable: businesses must produce high-quality content to ensure they get found online. Most business’ primary content channel is a blog. Below, I’ll explain how to set up your own business blog and create engaging content that speaks to your audience’s needs and desires. 1. Why Google Loves Fresh Content: Blogging is one of the best ways to help your website get found in the search. That’s because Google loves to get fed fresh [...]

SEO (or Search Engine Marketing) is still very much king. It is essential for helping your website get found and rank higher in search engines. A recent study by BrightEdge revealed that organic (non-paid) search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social media (5%). Below, I’ll reveal how you can use the most effective keyword research tools to help your website get indexed and discovered by your ideal target audience. Why Keywords Are So Important: Keyword research is the process of researching and selecting words, terms, and [...]

Every marketer wants more leads, signups, and subscribers - without spending too much money. And while achieving these results may be a dream in most cases, you can make a huge splash with your marketing if you simply take the time to sit down and get creative. You don’t need to spend a lot of money to “wow” your customers. Out-of-the-box thinking will take you farther than your dollars ever can. Here are eleven uncommon marketing strategies you can use to grow your business. 1. Use stealth tactics to grab your competitor’s customers. Every company wants to steal customers from its [...]

Are you looking to understand how to create a digital marketing strategy for a client, or even for yourself? If you’re just starting out in the industry practicing on your own is a great way to get experience. The way you approach a digital marketing plan will vary based on an individual business’ goals, but there are definitely a few things to bear in mind that will keep you on the path to success. If you’re involved in digital marketing and you’re looking to a strategy, follow this guide to keep you on track! 1. Create a Realistic Framework Before you [...]

The difference between a good and great digital marketer can sometimes be hard to determine. While certifications, education, and training look great on a resume, soft skills are also an important way to differentiate yourself from the rest of the pack. Many necessary digital marketing qualities aren’t learned in a set amount of time; instead, they’re innate or cultivated through years of hard work and experience. Here are nine soft skills you need to drive your digital marketing career forward. If you don’t have these skills now, don’t be discouraged; we’ll provide tips on how to cultivate them over time. 1. [...]

Instagram is one of the fastest-growing social platforms today. With a whopping 700 million monthly users (up from 600 million just last year), it’s clear that its growth is not about to slow anytime in the future. It’s such a huge platform, and everyone is using it, so how can you use Instagram to effectively boost engagement? Keep reading for a few ideas. Know Your Audience According to Omnicore Agency, 32% of internet users are on Instagram, and the majority of these are females between the ages of 18 and 29. Furthermore, the majority of these people actually live outside the US. [...]

There’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities. And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into the field. So, what’s all the hype about? Read on to learn more about this fascinating, versatile field. What is digital marketing? In some ways, digital marketing is not that different from traditional marketing: you’ve got a product that you need to sell, and you’re looking to ways to engage with customers to build brand awareness and eventually “close” a sale. Digital marketing [...]