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Our brand symbol represents everything DMI, including the overall direction of the course, guided by our Global Industry Advisory Champions, and delivered by our Skills & Industry experts. The energetic color of our symbol runs through every layer of our organization. It represents the transfer of knowledge from us to our clients. The idea of rebranding is to show the visual identity that reflects the pride that students can take in our certification. The aim of rebranding is to make the latest logo/mark to be instantly recognized as the pinnacle of professional achievement in digital marketing and selling. Therefore, the branding [...]

At the Digital Marketing Institute, we have made it our main goal to change the aptitudes and learning of advanced experts on a worldwide scale. Now, Digital Marketing Institute is moving into a new phase of our educational journey. Stay tuned!

Super 11.11 Promo is here! Enjoy 22% off for all Digital Marketing Institute Course & a Mi Band 4 for FREE when you pay by 11 November 2019, from 8.30 am to 5.30 pm. T&C applies. . CONTACT US at Email : courses@excelacademy.my Phone : 03-74997190

Does your site encourage visitors to stick around? If not, that’s not only losing your customers – it’s also potentially damaging your SEO (search engine optimization). The user’s experience has always been an important part of SEO… but it’s becoming ever more important. After all, Google (and other search engines) want to serve up content that suits the user’s needs. The RankBrain algorithm, for instance, uses AI to understand the intention behind a user’s search, so that Google can serve up the most relevant results. Good usability is easier for visitors to do what they want to do (e.g. find and purchase [...]

There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and decide what to buy before they even reach your site. With a vast digital landscape growing every day, here are 14 digital marketing strategies to help you capture your share of the $2.8 trillion annual online sales. 1) Boost Product Visualization Consumers have come to expect access to just about any kind of information at [...]

The digital industry is vast, and it can be difficult to navigate for newcomers or those looking to find their niche. So, how do you set yourself apart from the competition and fast-track your way up the corporate ladder? Check out these 7 essential skills to keep you relevant in the ever-changing digital industry. 1. Video Video is taking the internet by storm and this isn’t about to stop. According to MarTech, videos have the potential to hold customer’s attention on retail sites for two minutes longer than average (which is really like a lifetime in the digital world) and a well-optimized [...]

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin. The Digital Marketer Defined In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include: Company websites Social media Search engine rankings Email marketing Online display ads Corporate blogs Beyond this, the digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance [...]

Regardless of your sector or industry, you will no doubt be aware that the competition in your space is fierce. But, while getting ahead of the pack can seem like an uphill struggle, by leveraging the power of digital the right way, you'll be able to cut through the noise and grow your business, one initiative at a time. Studies suggest that in the US alone, 66% of SME owners are responsible for personally overseeing three or more areas of their organization's activities, including marketing. And, of course, marketing is one of the cornerstones of sustainable success in the age of digital. As [...]

Global factors can affect the future of higher education, impacting the way institutions operate. Economic shifts, labor market changes, changes in the ways people choose to learn, and a rise in non-traditional students are just some of the market trends influencing the future of higher education. Add in the challenges posed by restrictive budgets, and suddenly, the number of mergers and acquisitions are on the rise. The skills gap is also a factor as it affects the ability for future graduates to meet the knowledge and skill levels employers require. Here is a look at the most likely global market trends that [...]

‘Strategy’ is a word that we tend to use casually in our day-to-day business, but it is often misinterpreted. Therefore, we must start with an accurate understanding of what we mean when we talk about ‘strategy’. Digital strategies govern how digital is used to achieve commercial goals. A key foundation for strategy and planning is understanding your audience, their behaviours. Strategy can regularly be mistaken for tactics. Short-term, generally more imminent rather than long-term strategy. Strategy and planning involve a mix of setting goals, executing tactics and attempting to achieve high level business results. It is also a blueprint for your [...]