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Article By: SHERMAN - OCTOBER 31, 2019 When it comes to digital marketing, we often put a lot of thought into things like “viral content” and “engagement.” Though these industry buzzwords can be tempting to focus on, the truth is that these elements of digital marketing don’t really tell the whole story. These metrics can’t give you a clear picture of how the time, money, and effort you put into your brand’s digital marketing efforts impact your company’s bottom line. If you want to better understand how the different moving pieces of your digital marketing campaigns are impacting your business, you need to [...]

Article By: DMI (Digital Marketing Institute) Successful digital marketers are savvy enough to keep their skills fresh and relevant. In an industry that is frequently subject to change, it's important for you to keep your digital know-how up-to-date so you remain attractive to employers. The beauty of digital is the transferable nature of your skillset, you can apply it to an industry of your choice as most businesses require an integrated approach to marketing. Read this blog to identify which areas to nurture to become an invaluable member of a thriving industry. 1. Content curation and creation With so much information [...]

Article By: DMI (Digital Marketing Institute) Once a niche skillset, digital skills are now a workplace essential. Within Europe and across sectors, at least 80% of managers and professionals need basic digital abilities. In larger workplaces, as many as 50% are required to have specialist digital skills. Digital technologies are now commonplace in daily life and becoming embedded in the working culture. Having a workforce that knows how to use them efficiently is key to a company’s success. But which digital skills will be essential in the coming years? Each year, new technologies are developed, many gaining media attention. With so many buzzwords to keep track [...]

Article By: DMI ( Digitial Marketing Institute) When embarking on a digital marketing career, you will realize just how fast and unrelenting the industry can be. It requires thinking on your feet and originality at every turn, making this field seem daunting at first. In order to thrive in the digital marketing world, your skills need to evolve continuously. Here are some important tips to boost your digital marketing career. 1. Advance and Refine Your Skill Set In marketing, it's important to develop two skill types: your hard skills and your soft skills. The hard skill you need to master as a [...]

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Article By: SHERMAN - OCTOBER 22, 2019 In this day and age, your small business absolutely cannot survive without implementing digital marketing best practices. 81% of shoppers conduct online research before making a purchase, so it’s essential that you get your marketing online. But it might seem difficult to know where to start. As a small business owner, you’re busy! You’re constantly running from place to place, putting out fires, all while trying to help your business grow. Many small business owners are overwhelmed when it comes to marketing efforts, so if you fall into that category, don’t worry. It’s a widespread problem. And we’re here to [...]

Article By: SEAN - NOVEMBER 8, 2019 You have a product and you know how awesome it is. But if you’re the only one who knows about it, then how are you going to sell it? How to promote a product when there are thousands of competitors out there? Merely having a great product is not enough. People need to know about it. The only way people are going to know about it is if you market it to them. So what’s the plan? You need to find the best and most efficient platforms available on how to promote a product—your product. And that’s [...]

Article By: SEAN - NOVEMBER 8, 2019 Sometimes online marketing can feel like a race to reach the most number of customers. That is how businesses view the constant struggle to beat the competition, with the ultimate goal of selling their products and providing their services. So what do entrepreneurs do? They utilize the best tool available to them right now in this day and age of digital media and instant gratification. That tool? Why, their websites, of course. Through their websites, they can increase their online presence, and by doing that, they can get more traffic. In other words, the solution is website marketing. [...]

Article By: LEANNE - AUGUST 2, 2020 A digital marketing campaign has many moving parts that all work together to grow your business. Once you get your campaign up and running with advertisements, email automation, and sales funnels you will be able to review analytics and physically see your business developing. From defining your goals and budget to setting up Facebook and Google advertising it’s a long road, but we’re here to give you the best advice, tips, and tricks to building your next digital marketing campaign. So apply these tips to your digital marketing campaign, or contact our expert team and we’ll be an extension [...]

Article By: BRANDI - JULY 31, 2020 When creating a marketing strategy you may find yourself asking why digital marketing over another more traditional form of marketing? What are the benefits? Are there any downfalls? Is it worth the money? Is it hard? Is it fast? Will it even work? If you are just starting out and marketing isn’t in your wheelhouse, then take some time to learn why digital marketing can help you build a profitable business. Before we can talk about why digital marketing is king, let’s first define it. Digital marketing is an umbrella term for any type of online [...]