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Article By: JHOAN - DECEMBER 17, 2020 You can keep your credit card in your pocket because today we’re revealing the top 15 free digital marketing tools you need to grow your business. These are tools that we’ve used ourselves and we’ve narrowed all the free options there are right down to the most useful ones. To be included in our list, the tools had to meet the following criteria: 1. Actually free 2. Actually solves a real business problem 3. Actually recommended by the best in digital marketing But we didn’t stop there. We also organized them into categories so you can [...]

Article By: LEANNE - JULY 31, 2020 Digital marketing is an umbrella term used to encompass a variety of tactics that you can use to draw your customers in and get them to purchase your product or service. You can market to potential customers online through social media, your website, advertisements, or even a combination of all three. But you don’t have to do everything yourself. You can hire a digital marketing company that offers digital marketing services like SEO, social media management, and web design but what can each of these services do for your company and why do you need them? Let’s break [...]

Article By: DMI (Digital Marketing Institute) With 64% of consumers preferring to shop online, the e-commerce industry has become saturated with sellers. Therefore, it’s important to make an impression on potential customers who notice your brand online. To stand apart from competitors and increase customer impact, we recommend social selling. Just as traditional campaigns revolved around making the customer feel special, the new paradigm has taken “putting customers first’ to whole new levels – thanks to the ability to personally engage them via digital social platforms. In this article, we’ll take a closer look at what social selling is, how it works, and the [...]

Article By: LEANNE - SEPTEMBER 10, 2020 Have you ever wondered how to get more conversions on your advertisements? Or how to collect emails in the most efficient way possible without a popup on your site? Meet the landing page. If you want to drive conversions, add one or several of these into your digital marketing campaign strategy. So…What is a landing page? How do you use a landing page to convert visitors to leads? What are the best strategies when building a landing page? And what are the benefits of a landing page? Let’s start with the basics. What Is a Landing Page? [...]

Article By: DMI (Digital Marketing Institute) As expert sales teams know, cold calling is on the way out. In fact, 90% of decision-makers say they never respond to cold calls while 76% say they are open to having a conversation on social media. Social selling is essentially the next iteration of cold calling. Except with social networks, there are fewer gatekeepers to get through, and the abundance of data available throughout the process makes it easier to identify valuable prospects and improve conversion rates. By leveraging social media to interact with prospects directly, social selling is proven to drive new leads, foster relationships, and improve overall productivity. [...]

Article By: DMI (Digital Marketing Institute) Do you find it exhausting managing multiple social media accounts daily? Are you praying for an easy way to focus your energy on an all-encompassing solution? It's no secret among social media leaders that jumping between different tools and accounts can be draining. It's common for social media staff to end up managing several accounts based on different branches of your company, and all of them on different platforms. Some accounts could be dedicated to sales while others are used for customer service or digital marketing. Despite the monumental amount of exertion it requires at times, [...]

Article By: DMI (Digital Marketing Institute) Are you a digital marketing graduate looking for a new specialization? Or a mid-career professional looking to spice things up a little? Social media is essential to any organization's marketing and customer success strategy. While most businesses realize this now, many are still struggling to find people who can truly make social media work to their advantage concerning engagement and revenue. So, if you love social media, the good news is that there are plenty of jobs out there. There are even six-figure managerial positions available for those who are more experienced and can grow [...]

Article By: DMI ( Digital Marketing Institute) Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods. To make the most impact, digital PR relies on Internet-based strategies such as search engine optimization, content marketing, influencer outreach, and social media. Digital PR is a powerful strategy that can improve a brand’s online presence and visibility. Static information can be transformed into conversations, and companies can speak directly to their target audience just about any [...]

Article By: DMI (Digital Marketing Institute) Every successful marketer who’s ever lived knows that word-of-mouth advertising trumps all when it comes to generating new business. When your prospective customers or clients hear the opinions of others that have already done business with you, it creates a perception and influences decision-making in a way regular advertising never could. In today's digital world, customer reviews are the new word of mouth. People look for them, they learn from them, and quite often, people base their buying decisions on them. Positive reviews about a company's products or services can spread quickly and lead to explosive sales, [...]

Article By: DMI (Digital Marketing Institute) With an incredible demand for talent spurred on by a significant digital skills gap, digital marketing skills are much sought after by businesses across industries. But, despite growing demand for skills in this area, the digital marketing realm is incredibly competitive - meaning that to land a job as a digital marketer, with ease, you must be proactive, giving yourself the best possible chance of standing out in the crowd. At present, there are a host of transferable digital marketing skills in hot demand by brands and businesses of all shapes and sizes - and if you’re able [...]