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Article By: KERAN SMITH - AUGUST 1, 2019 A successful social media marketing is exactly what you need for your business to grow. Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan. Businesses trying to achieve successful social media marketing must overcome several common challenges. Carving out enough time, creating high-performing content, and properly measuring the resulting metrics are all aspects that, if handled incorrectly, can tank the plan and [...]

Article By: JHOAN - DECEMBER 10, 2020 Starting and marketing a new business is tough. But do you want to know what’s tougher? Marketing without any money in the bank. We remember when we were about to throw in the towel and give up completely on our company. We had been in business for 3 years and had only got our revenue up to about $40,000/year. And that was before expenses… and whatever was left was getting split 3 ways. So yes, we weren’t really making any money. But we decided to give it one more shot. We said if we can’t grow [...]

Article By: BRANDI - OCTOBER 16, 2020 The digital world is full of marketing terms and acronyms like ROI (return on investment), CPC (cost per click), CTR (click-through rate), KPI (key performance indicator), and countless others. It becomes a little overwhelming. You start to feel like you’re reading a different language. But what is this new language trying to tell you?! We’re here to decipher the code and put it into your terms. Let’s get started. Digital marketing is an umbrella term used to describe any type of online marketing including search engine optimization, PPC, social media marketing, and email marketing. We are going to break up [...]

Article By: LEANNE - NOVEMBER 13, 2020 Whether you’re an Apple person, a Nike person, or a Whole Foods person, no one finds it weird when you associate your personality with a brand. Essentially, you are going around promoting these companies’ products and services without any incentive at all. And that is the power of brand awareness. When you can embed your business into your consumers’ lifestyles and purchasing habits, then you will have a huge edge. We’ve helped companies boost their brand awareness by reaching hundreds of thousands of people with digital marketing. And in this blog, we’ll show you a few key tips [...]

Article By: BRANDI - JULY 31, 2020 Around 75% of new customers now meet local businesses first online, not through TV commercials, on the radio or through other means. This demonstrates a tremendous cultural shift. How are your target customers finding businesses like yours and making buying decisions today? It exemplifies why going digital in your small business advertising efforts is the smartest choice for any growing business. Are you missing out on 75% of your potential customers because you’re not small business advertising online? It’s highly likely. Let’s explore 15 more compelling reasons that you should be small business advertising digitally. 1. It’s More Cost-Effective Than [...]

Article By: JHOAN - DECEMBER 22, 2020 For almost 10 years, you wouldn’t believe the number of times we’ve heard the phrase “Digital Marketing Strategy”. Everyone wants one. And, everyone needs one. We’ve probably consulted hundreds of businesses over the years on their own digital marketing strategy. Some of them resulted in over $100,000 in revenue. And some resulted in close to $300,000 in revenue. Either way, marketing without any digital marketing strategy won’t generate any revenue. But, it’ll probably generate some expenses on your financial statements. Obviously, that’s not what you want and that’s why you’re reading this post. So buckle up, today [...]

Article By: BRANDI - JULY 31, 2020 Around 75% of new customers now meet local businesses first online, not through TV commercials, on the radio or through other means. This demonstrates a tremendous cultural shift. How are your target customers finding businesses like yours and making buying decisions today? It exemplifies why going digital in your small business advertising efforts is the smartest choice for any growing business. Are you missing out on 75% of your potential customers because you’re not small business advertising online? It’s highly likely. Let’s explore 15 more compelling reasons that you should be small business advertising digitally. 1. It’s More Cost-Effective Than [...]

Article By: LEANNE - OCTOBER 23, 2020 What do the majority of people do when they have a question or need to find a business? They “Google it”. No matter what type of business you run, having an online presence is key and appearing in search is crucial to generating leads and making money online. If you have a website (which you should!) you will need to optimize it in order to show up in search results. There are several types of SEO that you, as a business, the owner need to know to ensure you’re running a successful business. What is SEO [...]

Article By: JHOAN - DECEMBER 10, 2020 Starting and marketing a new business is tough. But do you want to know what’s tougher? Marketing without any money in the bank. We remember when we were about to throw in the towel and give up completely on our company. We had been in business for 3 years and had only got our revenue up to about $40,000/year. And that was before expenses… and whatever was left was getting split 3 ways. So yes, we weren’t really making any money. But we decided to give it one more shot. We said if we can’t grow [...]

Article By: LEANNE - DECEMBER 3, 2020 Oftentimes, when people hear the word marketing, they don’t realize there’s a lot more under the surface that goes into “marketing” a business. For example, there’s marketing and branding. Branding, marketing. Marketing, branding. Frankly, it can all get quite confusing if you don’t start by understanding the basics first. The two are actually different and without distinguishing between them you won’t be able to recognize why you need both. Ok, so you might now be asking “what’s the difference and what do I need to know?” Well, lucky for you you’ll find this out and everything [...]