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Article by: Lyfe Marketing Do You Have A Theme For Your Business Social Feed? Ever look at someone’s Instagram and feel really impressed with how well-put-together their feed is? Ever wonder if that’s something you can achieve for your social media graphics? Your business’ social pages are essential for your organic growth. And, having eye-popping visuals on your feed can keep your followers attracted and engaged with your posts. It just so happens that achieving a high-end-looking social feed doesn’t have to be a complicated process. So in today’s LYFE business graphics guide, we’re going to show you how to create [...]

Article by: Lyfe Marketing Now you may be saying, “That’s great, but I’ve tried Facebook ads and have not had good results.” Or maybe, you’ve looked into Facebook ads and it just feels overwhelming. When our newer clients come to us with similar sentiments, we analyze their ad account and usually find that their targeting is off. You could have a great ad with an awesome offer, but if you’re delivering it to the wrong people, you’re not going to get anywhere with it. Plus, a lot of our clients are often unaware of some of the powerful targeting options that Facebook [...]

Article by: Digital Marketing Institute If you’re not using Google Analytics every day it can be a nightmare to navigate. So many paths, so many reports and so little time to learn them. However, setting up your Goals is one of the most important business metrics you can track. That’s because Goals are actions you want customers to take on your website…the bottom line KPI’s you define in your measurement plan. Goals are the metrics that matter most as they contribute to your business’ growth. How? Well Goals help you track your lead generation efforts with ease, speed and accuracy. For [...]

Article by: Digital Marketing Institute (DMI) According to the International Association of Privacy Professionals (IAPP), Privacy is defined as “the right to be left alone, or freedom from interference or intrusion. Information privacy is the right to have some control over how personal information is collected and used.” Imagine having all your customers and potential customers say ‘they wish to be left alone. As a marketer responsible for executing a customer growth strategy, that would be a nightmare. We are operating in a very interesting time in business where the rapid advancement in technology has led to large-scale adoptions of aggressive digitization [...]

Article by: Lyfe Marketing Want To Know The Top Social Media Platforms This Year? We just received some information from Pew Research Center on the top social media platforms. Apparently, platforms like YouTube and Reddit are exploding with growth while others stagnate. So keep on reading to find out what’s happening in the social media world so you can continue to grow your business with the best information available. Because today, we’re talking about the top social media platforms. Specifically, the fastest-growing social media platforms. And this isn’t our opinion. This is data coming directly from Pew Research Center themselves. They researched 1,500 adults [...]

Article by: Lyfe Marketing  What Is SEO Copywriting And Why Do You Need It To Grow Your Business? So today, we’re going to show you how you can use SEO copywriting to create these impactful results for your business too. In this post, we’re going to share with you the ultimate guide to SEO copywriting. We will be going over what SEO copywriting is, the benefits of SEO writing, how to become your own SEO copywriter, the SEO writing process, and much more! So, let’s jump right in! What Is SEO? SEO stands for search engine optimization. Search engine optimization is the [...]

Article by: Lyfe Marketing  Top Digital Marketing Skills In 2021 That You Need To Master! We’ve hired over 100 marketers throughout the last 10 years to work for many small businesses, including ours. And after some trial and error, we have learned exactly what marketing skills in 2021 people need to have to be successful in their careers. So in this post, we’re going to give you the top 8 digital marketing skills in 2021 that we look for when hiring marketers. So if you’re trying to break into the marketing field, whether it’s to work with someone and help with [...]

Article by: Digital Marketing Institute Everything you need to know about the buzz-heavy audio app. The clubhouse is an audio-based social network that feels part corporate conference, part conference call, part corporate podcast. You’ve probably heard of it. This new approach to online connection could impact: How we network How we communicate How we learn How we build status (Or social capital, if you will) The need for such a platform is in sharp focus right now. Social media today can be noisy, combative, and anxiety-inducing. You might say that’s because social media involves people and people are all of those [...]

Article by: Digital Marketing Institue  Our April Team Talk was streamed live on Facebook and YouTube and hit a note of interest with many people keen to know how to check their online reputation. Sean helps our students every day, across all our courses, including the Social Media Marketing Course and Advanced Course in Digital Marketing. Online Reputation Management (ORM) is all about monitoring and managing your brand’s reputation across the web. Let’s look below at 4 key areas: Paid Media Earned Media Shared Media Owned Media 1. Paid Media Check for competitors who are advertising “against” your brand. Comparative Advertising. Below is an example from [...]

Article by: Digital Marketing Institute  Have you noticed the endless choice of milk you can add to your latte or cappuccino right now? From soy and almond to hazelnut, rice, and beyond, there has never been such an eclectic mix of ways to experiment with your morning coffee. And, of all the alt-milks on the market right now, oat is arguably the top dog. Oh, and in case you're not aware, Oatly is one of the world's leading purveyors of plant-based milk. In fact, Oatly has seen an incredible rate of growth during the pandemic. With an impressive 2020 sales growth [...]