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What is evergreen content and how can you leverage it for your content marketing strategy? Put simply, it's content that retains relevance, it's not time sensitive and continues to drive traffic long after it is first published. Below, we've listed the formats that best complement this approach to content generation and how you can make it work for your business. What is Evergreen Content? Evergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time - as the name implies. You may think that all online content is sustainable; after all, a [...]

Article by: Lyfe Marketing Having a professional business website that conveys a strong message can prove to be a great leads or sales generating tool. However, the key here is to convey the right message, one that helps you connect to your target audience at a higher level. Which is why investing in high-quality SEO-friendly content is essential. The purpose of creating high-quality content is not just to make your business site look good. You want the right people to read what you are writing. And that means your content also needs to rank higher in the search engine result pages (SERPs). Because [...]

Here’s Our Secret On How To Get 2 Million Website Visits With One Simple Keyword Hack We’ve generated over 2 million hits to our website, and we get asked all the time, how do we do it? Well, you don’t have to be a marketing genius to generate that kind of traffic. So what’s the real trick behind generating millions of hits? All it takes for some people is one simple method. Today, we’re going to show you exactly how you can start driving millions of hits to your website in this post! We will be going over a simple method [...]

Article by: Lyfe Marketing How Bitcoin And Cryptocurrency On Digital Marketing Affect Your Business Alternative currencies have been a very popular topic recently with all of the news happening in the economy. There’s a lot of money being printed, and cryptocurrencies like Bitcoin and new ones like dogecoin, are coming into the spotlight. So we want to explore exactly what the effects of Bitcoin and cryptocurrency on digital marketing are and how can it affect your business. Today, we’re going to go over some ways Bitcoin can affect digital marketing as well as small businesses in the future. But before we dive [...]

Excel Academy would like to take this chance to announce our latest partnership with Masters Design Lab as we bring you their renowned Graphic Design Course. Discover what you can create with inspiring classes, taught by top international graphic designers. Develop your creative styles as well as experiencing new ones. Time is what you make of it, start your journey of becoming a powerful graphic designer with us now! Get in touch with us for more information. For more information about our training and courses, you can contact us at 1700-81-5520 or email us at training@excelacademy.my.

Article by: Digital Marketing Institute The resale market—a more modern term for secondhand fashion or consignment—has exploded in the last few years. Reports suggest it’s growing around 21 times faster than the general retail sector. While the concept of peer-to-peer selling isn’t exactly new—we’ve all been familiar with the likes of EBay for some time—the influence of the pandemic and a sweeping shift towards sustainability (and clearing of clutter) has catapulted the success of platforms like thredUp and Depop. But, what exactly is the driving force behind the sharp rise of resale—and what is its impact on digital marketing? Let’s take a look. [...]

How To Get The Best Results From YouTube Ads? Over 30 million people access YouTube every day, and 5 billion videos are watched daily on the platform. YouTube videos frequently show up in search results, since YouTube is owned by Google after all. And if you’re already advertising on Google, via PPC search campaigns or shopping campaigns setting up your YouTube ad will help drive traffic to websites. If you’re still not running ads on Google, don’t worry, you can still easily run ads on YouTube. We’ll walk you through the setup process later. And keep reading till the end because [...]

Can You Create Quality Product Shots Using Only Your Phone? The eyes are easily your key to attracting customers. And keeping your product images updated and looking crisp is important to doing so. But before you spend thousands of dollars on expensive professional equipment… …we’re going to show you a way to make upload-worthy shots using your phone. In today’s post, we’re going to discuss the essential factors in making quality product shots. And then later, we’re going to make actual product shots together. So, let’s dive in! 5 Things You Need To Create Quality Product Shots These are the things to [...]

While 91% of businesses were using content marketing in 2019 not all are getting good effect from it. If you’re disappointed by your blog’s traffic, you aren’t alone. To be honest, some businesses simply have expectations that are too high – anticipating every post to go viral. However, if after a couple of months of blogging you’re still only receiving a handful of views, it may be time to make some changes. You can learn all about all areas of content with our content marketing course. In the meantime, the following list shares six reasons why no one is reading your blog. Chances are, if your traffic is [...]