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The Ultimate Guide to Digital Marketing Fundamentals

2023-02-08T09:06:07+08:00

As the world becomes increasingly digital, businesses of all sizes must adapt to reach customers online. Digital marketing is the process of promoting products or services through digital channels such as search engines, websites, social media, email, and mobile apps. It's essential to understand the basics of digital marketing to grow your business and reach more customers. Here's your comprehensive guide to the fundamentals of digital marketing:   Search Engine Optimization (SEO) Search engine optimization is a crucial component of digital marketing. It's the process of optimizing your website to rank higher in search engine results pages (SERPs) and increase visibility [...]

The Ultimate Guide to Digital Marketing Fundamentals2023-02-08T09:06:07+08:00

Your Guide to B2B Marketing Basics

2023-01-16T09:44:11+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/b2b-marketing-basics)   B2B marketing is often seen as the boring relative of B2C. But that couldn’t be further from the truth. Business-to-business marketing is more of a challenge because you work with a company or group of stakeholders and the process is more complex. That’s actually what makes it exciting! But B2B marketers are succeeding in the online space, especially since Covid-19 forced companies to pivot and adapt. The ever-changing digital landscape has offered B2B brands new ways to connect with customers. With the global B2B ecommerce market projected to be worth nearly $19 billion by 2027, according to [...]

Your Guide to B2B Marketing Basics2023-01-16T09:44:11+08:00

How to Do a Competitive Analysis in Digital Marketing

2023-01-16T09:28:24+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-to-do-a-competitive-analysis-in-digital-marketing)   Staying ahead of the competition is a highly effective way to grow your business. It involves knowing the ins and outs of your competitors to identify ways you can outperform them to engage and influence customers. A digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to build and grow. Plus, you don’t need expensive third parties to help you do it, everything can be done in-house if you know how. So [...]

How to Do a Competitive Analysis in Digital Marketing2023-01-16T09:28:24+08:00

7 Tips on Getting to Know Your Customers Better

2023-01-16T09:15:29+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/7-tips-on-getting-to-know-your-customers-better) Customers can make or break your brand. The ultimate goal of a great marketer is to have strong brand awareness, great customer reviews, and loyal customers that keep coming back (and push others to do the same). If you don’t make the effort to know your customers, your digital marketing campaigns are likely to become flatter than a glass of week-old Coca-Cola from a children’s party! If you fail to reach out to customers with personalized messaging and tailored experiences, your brand credibility will quickly diminish, as will your audience. The one-size-fits-all promotional approach of once upon a time will no longer do — and [...]

7 Tips on Getting to Know Your Customers Better2023-01-16T09:15:29+08:00

[WEBINAR] Lunch & Learn: Understanding Google Analytics 4 – To Improve Your Website Performance

2023-03-21T09:20:33+08:00

  LUNCH & LEARN @ EXCEL ACADEMY 👨‍🍳🖥️ ⁣ ⁣ Our 'menu' for the next session → Understanding Google Analytics 4 - To Improve Your Website Performance 🌟⁣ ⁣ Google Analytics 4 (GA4) is a new version of Google Analytics that provides advanced website tracking and analysis features, allowing you to track user engagement and behaviour across different devices and platforms. Do you want to learn how to effectively use GA4 to track and analyze website data, improve user engagement, and boost conversions? 😉⁣ ⁣ Join our free Lunch & Learn webinar with Mr. Alexander, "Understanding Google Analytics 4 - To [...]

[WEBINAR] Lunch & Learn: Understanding Google Analytics 4 – To Improve Your Website Performance2023-03-21T09:20:33+08:00

How to Use Twitter for Business

2023-01-13T16:37:15+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-for-business) Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams. It has become the place to find out about what’s happening in the world right now. Whether you’re interested in music, sports, politics, news, celebrities, or everyday moments—come to Twitter to join the conversation! Twitter is more than a newsfeed, of course. It is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links, and up to 280 characters of text. These messages are [...]

How to Use Twitter for Business2023-01-13T16:37:15+08:00

Best Times to Post on Instagram

2023-01-13T16:20:47+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-best-days-and-times-to-post-on-instagram) You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you’re regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects for those [...]

Best Times to Post on Instagram2023-01-13T16:20:47+08:00

What Is PPC Marketing?

2023-01-20T10:11:21+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/what-is-ppc-marketing)   Pay-per-click (PPC) advertising is essential to any effective search engine optimization (SEO) strategy because it can offer immediate results. Did you know? Creating well-crafted PPC ads can boost your brand awareness by up to 80 percent, and 65 percent of customers click through on paid advertisements. You can achieve many different goals with PPC. The most common reasons to use pay-per-click ads include improving brand visibility, identifying new leads, bringing more traffic to your site, and increasing conversions. But, while there are many positive motivations for investing in PPC marketing, the main reason boils down to growth. While PPC [...]

What Is PPC Marketing?2023-01-20T10:11:21+08:00

How to Make Money Online with Google Ads in 2023

2023-01-20T10:09:13+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-creative-ways-to-use-paid-search-that-google-wont-tell-you)   A common mistake of many marketers is to follow the pack. We hear there are specific ways to do things and choose to follow these rules, instead of forging our own paths. That isn’t necessarily a bad thing. After all, these conventional approaches are proven to work, aren’t they? Google is famous for its algorithms and for keeping things fair in the best interest of its users. However, as a business fighting for rankings, all is not fair in a digital war. It’s important to appear high in searches so your content and product or [...]

How to Make Money Online with Google Ads in 20232023-01-20T10:09:13+08:00

Leave Us A Review—We’d like to know what you think!

2023-01-03T15:56:53+08:00

  We'd like to know what you think! 😉✨⁣ ⁣ We love hearing that we're doing a great job at Excel Academy—it really makes our day. We've heard many nice things from our awesome customers, and we were hoping you could share with Google too! ⁣ ⁣ Would you write us a review? It takes less than a minute! Just click the link and talk about what you love about our service and what we can do to improve. Here's the link: Google Review - Excel Academy ⁣ Thanks for being awesome! ❤️

Leave Us A Review—We’d like to know what you think!2023-01-03T15:56:53+08:00

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