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Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/a-guide-to-instagram-influencer-marketing-for-businesses) It’s not just big brands that can use Instagram for influencer marketing, although it may seem that way. Companies of all sizes can benefit from using influencers on Instagram as long as the ones you choose to work with are relevant and have influence in your area. By 2025, the number of global Instagram users is expected to reach over 1.4 billion, according to Statista. That’s a lot of eyes on the social media network and your business could capitalize on that popularity and usability with the help of influencers. The industries that tend to benefit most from [...]

Article by: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media) Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help you understand [...]

Article by: Clark Boyd (https://digitalmarketinginstitute.com/blog/qr-codes-marketing) QR (Quick Response) codes have been around since the 1990s. The technology has not changed since then; but in a world of smartphones and 5G connectivity their use has finally taken off. QR codes have played a prominent role in governments’ responses to the COvid-19 pandemic too, bringing them into the mainstream. Now is the perfect time for brands to take advantage of QR codes for digital marketing. So how do QR codes work? Why have they taken off since 2022? How can you create your own? And how are brands using them today? QR codes in marketing: [...]