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When Should You Post on TikTok?

2024-02-13T17:13:06+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/when-should-you-post-on-tiktok)   There are big social networks, and then there are those that explode onto the market establishing trends and creating a new breed of influencers. That’s the perfect way to describe the rapid rise of TikTok, the mobile video app that has infiltrated culture in a way that’s not been seen since Facebook’s debut nearly two decades ago. According to Hootsuite’s Digital 2021 Report, TikTok hit a huge milestone of 2 billion global downloads, 1.2 billion active users (if you combine TikTok and its Chinese counterpart Douyin) and has climbed up the ranks to be the 7th most-used [...]

When Should You Post on TikTok?2024-02-13T17:13:06+08:00

[HRD Corp Claimable Course] SEO & SEM Course

2024-02-28T08:57:57+08:00

Empower your digital marketing team by enrolling them in our upcoming SEO and SEM training scheduled for March 2024! This is your perfect opportunity to position your organization at the forefront of the ever-evolving digital landscape!⁣⁣ ⁣ Here's a sneak peek of what they'll learn:⁣⁣ ⁣⁣ 1. Learn how to optimize your organization's website for better search rankings,⁣⁣ 2. Leverage SEO and Google Paid Ads to enhance your organization's site traffic and leads,⁣⁣ 3. Learn to build SEO strategies for your organization using tools and setup best practices,⁣⁣ 4. Discover how to generate traffic consistently with SEO best practices setup,⁣⁣ ⁣⁣ [...]

[HRD Corp Claimable Course] SEO & SEM Course2024-02-28T08:57:57+08:00

[HRD Corp Claimable Course] Digital Marketing Professional

2024-02-27T17:02:49+08:00

Training sessions happening now!⁣⁣⁣ ⁣⁣⁣ 1. Digital Marketing Professional - Public Training⁣⁣⁣ .⁣⁣⁣ .⁣⁣⁣ .⁣⁣⁣ #HRDCorpClaimable #InHouseTraining #PublicTraining #MicrosoftExcel ⁣ #AIDrivenSocialMediaStrategies #DigitalMarketingProfessional #HoneywellEngineeringSdnBhd #CorePreciousDevelopmentSdnBhd

[HRD Corp Claimable Course] Digital Marketing Professional2024-02-27T17:02:49+08:00

How to Use Instagram Analytics

2024-02-13T17:11:07+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-use-instagram-analytics)   Instagram is a powerful social media platform for brands of all sizes. It’s widely used for effective influencer marketing and is growing as a way for brands to connect with customers. There’s also a lot of buzz in social media now, from shoppable posts to an emphasis on video creation and it’s good to keep an eye on the latest video formats for Instagram. So it’s worth taking time to understand who you can reach on Instagram and the most effective way to do that. So how do you know if your Instagram marketing strategy is working? That’s where analytics [...]

How to Use Instagram Analytics2024-02-13T17:11:07+08:00

Digital Marketing on a Budget

2024-02-13T17:09:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/digital-marketing-on-a-budget)   Digital marketing is one of the primary methods for advertising, and it can be done on even the smallest budget by including social media marketing as part of your overall digital marketing campaign. Social media marketing enables you to advance your business by increasing brand awareness, brand loyalty, and sales. If you are a small business owner, you’ll be aware that advertising plays a substantial role in attracting the right audience and ensuring that the ideal consumers are drawn to your brand. Without the right publicity, your business could remain unknown to consumers who [...]

Digital Marketing on a Budget2024-02-13T17:09:18+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass

2024-02-22T15:49:51+08:00

Empower your digital marketing team with our upcoming Digital Marketing Masterclass this March! Elevate their marketing skills and expertise with a program meticulously designed to meet the demands of the ever-evolving digital landscape.⁣ ⁣ What Your Team Will Learn:⁣ ⁣ - Unleash the full potential of Facebook Ads with the latest campaign strategies. Learn how to optimize your marketing results and enhance overall campaign performance on this influential platform.⁣ ⁣ - Learn the art of crafting engaging copies, captivating images, and compelling videos tailored for both social media and search engine campaigns.⁣ ⁣ - Discover the strategies to build authority, enhance [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass2024-02-22T15:49:51+08:00

What Are the Most Effective Digital Marketing Strategies?

2024-02-13T17:07:33+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-are-the-most-effective-digital-marketing-strategies)   Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53% of senior marketers are spending significantly more on digital marketing channels while many report a lack of talent to compete in a demanding customer environment - which increases the need for a well planned strategy to guide activities. This is is becoming ever-more evident with the growth [...]

What Are the Most Effective Digital Marketing Strategies?2024-02-13T17:07:33+08:00

The Anatomy of an Effective Marketing Email

2024-02-13T17:03:47+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-anatomy-of-an-effective-marketing-email)   There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore, often the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]

The Anatomy of an Effective Marketing Email2024-02-13T17:03:47+08:00

How to Write SEO Optimized Copy?

2024-02-13T16:59:46+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-write-seo-optimized-copy)   On a basic level, it’s not too hard to make your content more keyword-rich, but in order to make it really shareable, it actually has to be of high quality and engaging. Creating readable content that is also SEO-friendly is really the optimal goal no matter what your role or industry you're in. Read on to learn more about how to write highly shareable, high-ranking copy. Use the Right Tools SEO is actually quite complex, which is why content strategists and analysts get paid well to do it. Most digital marketers will not have [...]

How to Write SEO Optimized Copy?2024-02-13T16:59:46+08:00

Is Content Marketing the New SEO?

2024-02-13T17:00:26+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/is-content-marketing-the-new-seo)   Content marketing is a broad term that incorporates a variety of elements including SEO. Content marketing can never really “be” SEO because they are different things, but each is reliant on the other for success in SERP. In this blog, we explore each separately and then discuss why it’s most important to understand how and why they overlap to create a highly efficient digital marketing strategy. What is SEO? Search Engine Optimization (SEO) and its close cousin Search Engine Marketing (SEM) are both descriptors for a complex set of tasks which involve keeping websites [...]

Is Content Marketing the New SEO?2024-02-13T17:00:26+08:00

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