Ongoing Training Session: AI Tools for Content Creation and Marketing - Public Training . . . #excelacademy #HRDCorpClaimable #PublicTraining #AIToolsforContentCreationandMarketing
Article by: Neil Patel (https://digitalmarketinginstitute.com/blog/12-tips-to-improve-seo-for-ecommerce) With Search Engine Optimization (SEO), it’s important to step back and look at the big picture. What broad tactics and best practices can you use to improve SEO performance for your ecommerce website? You should know that while the adoption of artificial intelligence tools for SEO can help automate and speed up tasks such as keyword research, content generation or website schema, it’s also changing how people see search results. Google Search Generative Experience is a great example as it uses AI to give people more comprehensive search results. This means SGE searches can include an AI-generated answer, [...]
Article by: Nicola Gwillym (https://digitalmarketinginstitute.com/blog/11-social-media-content-tools-every-content-creator-needs1) Marketers and brands know there’s a lot more to creating great content for social media and the tools you use can make all the difference. Fortunately, there are lots of social media tools to choose from that can make your content creation journey easier, including AI-powered ones. These tools can help inspire new content, create graphics, images and videos, and even optimize scheduling and planning. A recent LinkedIn poll we ran asked which AI tool marketers used most in their content marketing. A resounding 86% said ChatGPT! So which social media tools are marketers using and what are they [...]
Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-best-days-and-times-to-post-on-instagram) You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you’re regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects for those [...]
Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/which-email-marketing-tool-is-best-for-you) Email marketing is one of the most effective ways you can share your message, sell your services, and build a relationship with your customers. In fact, companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. In short, email marketing is a big deal, and if you're in charge of engaging with existing customers or new prospects, you need an email marketing tool that will [...]
Training Update: Successfully Wrapped Up Digital Marketing Masterclass Training! Interested in joining our upcoming HRD Corp claimable program? Get in touch with us now at 1700-81-5520 or send us an email at training@excelacademy.my. . . . #HRDCorpClaimable #PublicTraining #DigitalMarketingMasterclass
Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/google-yahoo-email-changes-what-do-they-mean-for-marketers) Email spam has been something consumers have complained about for years and if they are not happy, they’re not going to buy a product or service from you. It’s not only spam messages that are annoying but an inability to unsubscribe from unwanted emails (or keep receiving them even when you do!) Plus as data privacy becomes more important along with compliance with regulations like GDPR and CAN-SPAM, these new changes can help protect the personal information of your customers - current and future. To rectify this, Google and Yahoo have made changes for bulk senders of emails [...]
Article by: Lyndsey Hall (https://digitalmarketinginstitute.com/blog/digital-marketing-tools) Digital marketing is an exciting and fast-moving industry, and digital marketers know that there are a multitude of tools, platforms and apps out there to help take your digital efforts to the next level. Yes they can save you time, but discovering and testing the various options can be daunting and confusing, especially in an ever changing industry with many emerging trends. We’ve gathered some old favorites as well as some tools to watch and consider adding to your digital marketing toolkit in 2022. Social Media Marketing Tools Influencer Marketing Tools Email Marketing/Marketing Automation Tools SEO (Search Engine [...]
Our public training session on "Digital Marketing Masterclass" is currently ongoing! . . . #HRDCorpClaimable #PublicTraining #DigitalMarketingMasterclass
Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/8-ways-to-get-noticed-on-instagram) Instagram is a powerful content marketing and audience-building machine. It has built brands and established many successful influencers, allowing people to become self-made social stars. Celebrities, entrepreneurs, models, and other professionals make a living on Instagram thanks to its sponsored posts. Instagram also has the second biggest engagement rate of social networks at 0.60 percent (lagging behind TikTok's whopping 4.24 percent, but way ahead of Facebook's 0.15 percent). The social network has just announced a rival to Twitter called 'Threads' that offers a "new space for real-time updates and public conversations" which may also offer new ad opportunities so keep an eye [...]
