Certified Digital Marketing Professional Workshop(December)

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Become a Certified Digital Marketing Professional by knowing the fundamentals of digital marketing and gaining an understanding of key digital specialisms, from mobile and social media marketing to email, PPC and SEO.

Modules covered include:

  • Module 1 : Digital Marketing Foundations
  • Module 2 : Website Optimization
  • Module 3 : Content Marketing
  • Module 4 : Social Media Marketing
  • Module 5 : SEO
  • Module 6 : Paid Search
  • Module 7 : Display & Video Advertising
  • Module 8 : Email Marketing
  • Module 9 : Analytics
  • Module 10 : Digital Strategy

Program Overview
Who is this professional certification for?

  • Marketing Executives, Managers, Senior Management
  • IT Managers
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing

Learning Outcome
By earning this certification, participants will be able to:

  • Conduct digital research, set business objectives for campaigns and develop a targeted digital marketing strategy
  • Build and publish a well-designed and high-performing and optimized website aligned to your business goals
  • Create and curate compelling and innovative content that drives ROI
  • Set up, optimize, create, execute and report on organic and paid ad campaigns on Facebook, Twitter, LinkedIn, Instagram & Snapchat
  • Boost your website’s organic ranking by optimizing technical on-page and off-page elements
  • Create and manage paid search campaigns in Google Adwords and use Google Analytics to measure performance
  • Use Google Adwords to create display and video advertising campaigns and ads using a variety of platforms to evaluate their impact and performance
  • Design effective emails that generate leads, retain customers and inspire evangelists
  • Set goals for your business and website, and understand how analytics tools are used to help measurement
  • Use owned, accessed, desk, audience, competitor and social listening research to create a how-to guide for all digital marketing activities

Delivery
Participants can choose to take the course via two available delivery methods:

  • Blended Learning (3 Days Workshop + 30 Hours Online Classes), or
  • Online Classes Only (30 Hours)

To Register, call us at 03-74997190 or email to course@excelacademy.my