Project Description

Creative Social Media Design Workshop

Overview of Creative Social Media Design Workshop

In today’s digital era, social media marketing has become an important communication tool to make a positive and lasting impression for the consumers, and graphic design plays an important role in it. Many large corporations such as Nike, Adidas, etc. have adopted this and have promoted their products and services through creative graphic designs in social media. In short, a brand’s introduction depends on how they attract the audience in the first 5-seconds.

Excel Academy’s Creative Social Media Design Workshop will teach you the very basics of graphic design through content research, storyboarding, Adobe Photoshop & Adobe Illustrator and more to generate social media design templates for your business. The templates will be ready for the different social media platforms such as Facebook, Twitter, Instagram and even Google.

The Creative Social Media Design Workshop is an intensive masterclass training with Fauzi Yusoff. In this training session, you will be able to create your own social media design templates that work for your advertising campaigns. With proper one to one guidance, you will be able to learn the shortcuts that have been crafted specifically to save time and make your design stand out from your competitors.

The Objective

  • To assist participants in creating a weekly design template for their business that can be used for the entire year.
  • To assist participants in creating the right design that can sell their products and services.
  • To guide participants on how to generate fresh design ideas that can help boost their sales.
  • To guide participants in understanding design principles and how to practice on their own.

There are many benefits of having social media design templates for your business. The first benefit is that there is professionalism and consistency. The use of consistent social media design templates can help create a professional image for the business compared to having numerous numbers of design templates which can give an inconsistent image of business and make consumers confuse. Another benefit of having a social media design template is that there is an established identity and brand of business. In other words, having a social media design template helps establish a visual identity, which reflects the business mission and values.

What is a Social Media Design Template?

Social media design templates are pre-made designs and documents that can be edited or filled in for the use of promotion, information and more on social media. Social media design templates are often designed to meet specific standards or specifications, so they are consistent between users and mediums. You can use pre-designed templates from template libraries and websites or create custom templates for future use.

What Will You Learn?

  • Create a weekly design template for your business that can be used for the entire year!
  • Learn the right design language to sell your products and services.
  • Learn how to generate fresh design ideas that can help to boost your sales.
  • Understand design principles and learn how to practice by your own.

Learning Outcomes

Participants will create their own content based on the formula given by the Instructor during the workshop:

  • 4 x Design Templates for your weekly business promotion
  • 1 x Workflow Template
  • 10 x Designer Font Pack (MAC / PC)
  • 1 x Lecture notes by the Instructor
  • 1 x Google Classroom Template
  • 1 x Google Keep Template
  • 1 x Certificate

Register Your Interest

Course Outline

Part 1
(1 Hour)
Introduction
9:00 am – 10:00 am
● Keynote Presentation (30 min)
● Course Breakdown (20 min)
● Q&A (10 min)
Part 2
(1 Hour)
Conceptual Design
10:00 am – 11:00 am
● Creating Workflow (10 min)
● Content Research (20 min)
● Storyboarding (30 min)
Part 3
(1 Hour)
Design Exercise 1
11:00 am - 12:00 pm
● Design Exercise 1 (40 min)
- Introduction to Photoshop
- Image tracing
- Image compositing
● Critique Session (20 min)
Part 4
(1 Hour)
Design Exercise 2
1.00 pm – 2.00 pm
● Design Exercise 2 (40 min)
- Introduction to Illustrator
- Image tracing
- Image compositing
● Critique Session (20 min)
Part 5
(1 Hour)
Design Exercise 3
2.00 pm – 3.00 pm
● Design Exercise 3 (40 min)
- Final composition
- Layout format
- Output testing
● Critique Session (20 min)
Part 6
(1 Hour)
Design Shortcuts
3.00 pm - 4.00 pm
● Design Shortcut Techniques (50 min)
● Q&A (10 min)
Part 7
(1 Hour)
Presentation
4.00 pm - 5.00 pm
● Participant’s presentation (40 min)
● Certificate giving ceremony (10 min)
● Tea break (10 min)
5.00 pmDismiss

Register Your Interest

Trainer Profile

Fauzi Yusoff

Fauzi Yusoff is a director & design consultant based in Kuala Lumpur, Malaysia.

He specializes in creative direction & design consultancy, helping clients in visualizing ideas and transforming strategies into design aesthetics for the user experience.

Over the past 10 years, he has been working as a creative director at EFOZY and 3 years of lecturing in universities.

Skills & Expertise:

Creative Direction, Producer, Project Manager, Festival & Exhibition content curation, Advertising campaigns, UX Discovery, New Media & Traditional media contents development, Strategy & Development, Motion graphics, Video Production & Post Production.

Recognition

  • Adobe Influencer, Kuala Lumpur MY
  • Most Creative Award for World Islamic Economic Forum (WIEF)
  • Young Leader 2015, Cordoba @ Spain.
  • Ubies Asian Creative 2014. Tokyo @ Japan
  • Creative Cities 2014, Kaohsiung @ Taiwan.
  • Antalis 102030 Malaysia Established Artist 2013, Kuala Lumpur MY

http://fauziyusoff.com

Register Your Interest

Creative Social Media Design Workshop

Your Name *

Tel *

Email Address *

Company Name

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Remarks

Certified Digital Marketing Professional

Utilized Softwares

Duration
Workshop: 1 Day

Delivery
Workshop

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