The Social Research module will introduce you to the key social media concepts and equip you with the tools and techniques required to discover everything about your audience, competitors, cultural and industry trends. You will understand the principles of social media marketing, distinguish between traditional and social media marketing, understand the dimensions of audience research to define the needs, wants and goals of your audience and analyze data and extract actionable insights.

This module will introduce the concept of engaging with and acquiring customers using the creation and sharing of content. It will equip you with the knowledge and skills to resource a content management function, target your audience, select your platform and make use of social listening and competitor analysis.

You will be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. The Content Outreach module will help you acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.

The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion. This module guides you through the various aspects of Facebook for Business such as Facebook Ads. You will also be adept in planning and delivering a Facebook Advertising strategy, including KPI monitoring and ongoing measurement.

This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform. You will be guided through each step of using Twitter for Business; from customizing your account to building a profile for your business’ Twitter page. The Twitter module will also teach you how to target specific demographics when building your following.

The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing. You will learn LinkedIn-specific features which will help you facilitate campaign objectives and recognize the importance of having a unified brand presence across company and personal accounts, use features and tools to set campaign objectives and increase ROI along with running ad campaigns that reach, nurture and convert customers.

This module dives deep into the leading app-based platforms, Instagram and Snapchat. It teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms.

This module introduces the concept of social video marketing, focusing on YouTube. It provides best practices for how to set
up, customize, and manage a YouTube channel, and how to use the platform’s features effectively.

This module introduces the concept of social customer service and highlights the social channels that are most often leveraged for this activity. It provides best practices for measuring customer satisfaction, and for training social customer service agents.