Who should take this social media course?

The Specialist Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career. This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.

Where will my qualification be recognized?

Our qualifications are world class. This allows you to take your Social Media Marketing Certification with you, no matter where your exciting career may take you.

How is the social media marketing diploma assessed?

The Specialist Diploma in Social Media Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Do I need to have a digital marketing background?

Anyone can apply for the Specialist Diploma in Social Media Marketing. A background in a related discipline is not required – the aim of the Social Media Marketing Specialist Diploma is to allow you to learn everything you need to know about social media marketing; and to kick-start a new and exciting career. The 30 hour programme teaches you everything you need to know to become a social media marketing expert. Each of our ten modules are taught by expert industry professionals, who will take you through the core social media specialisms and teach you the principles of effective social communication.

2020 Social Media Marketing Course - HRDF Claimable

OVERVIEW

DMI Specialist – Social Media Marketing

The Certified Digital Marketing Specialist in Social Media Marketing program is suitable for individuals who are responsible for planning, building, executing, managing, and reporting on social media marketing campaigns. This includes digital marketing generalists, specialists, and managers; content creators and content marketers; social media consultants; or anyone who is aiming to pursue a career in social media marketing, or to enhance their overall knowledge in this area.

COURSE MODULES

DMI Specialist – Social Media Marketing

There are 10 modules in the Certified Digital Marketing Specialist – Social Course:

Social Research

The Social Research module will introduce you to the key social media concepts and equip you with the tools and techniques required to discover everything about your audience, competitors, cultural and industry trends. You will understand the principles of social media marketing, distinguish between traditional and social media marketing, understand the dimensions of audience research to define the needs, wants and goals of your audience and analyze data and extract actionable insights.

Content Creation

This module will introduce the concept of engaging with and acquiring customers using the creation and sharing of content. It will equip you with the knowledge and skills to resource a content management function, target your audience, select your platform and make use of social listening and competitor analysis.

Content Outreach

You will be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. The Content Outreach module will help you acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.

Facebook

The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion. This module guides you through the various aspects of Facebook for Business such as Facebook Ads. You will also be adept in planning and delivering a Facebook Advertising strategy, including KPI monitoring and ongoing measurement.

Twitter

This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform. You will be guided through each step of using Twitter for Business; from customizing your account to building a profile for your business’ Twitter page. The Twitter module will also teach you how to target specific demographics when building your following.

LinkedIn

The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing. You will learn LinkedIn-specific features which will help you facilitate campaign objectives and recognize the importance of having a unified brand presence across company and personal accounts, use features and tools to set campaign objectives and increase ROI along with running ad campaigns that reach, nurture and convert customers.

Instagram & Snapchat

This module dives deep into the leading app-based platforms, Instagram and Snapchat. It teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms.

Youtube & Social Video

This module introduces the concept of social video marketing, focusing on YouTube. It provides best practices for how to set
up, customize, and manage a YouTube channel, and how to use the platform’s features effectively.

Social Customer Service

This module introduces the concept of social customer service and highlights the social channels that are most often leveraged for this activity. It provides best practices for measuring customer satisfaction, and for training social customer service agents.

Strategy and Planning

This module teaches you how to create an all-encompassing social media marketing strategy. It covers topics such as owned research, accessed research, desk research, audience research, competitor research, and social listening.

COURSE DELIVERY

How Is The Certified Digital Marketing Specialist – Social Course Delivered?

The Certified Digital Marketing Specialist – Social course will be delivered via:

OPTION 1 : Online Learning Only

Online Learning

Through Excel Academy’s Learning Management System, you will be able to learn the 10 modules of the course at your own pace. The duration of the online course is 30 hours.

FAQS

FAQs

Industry Validation

Specialist

Duration
Online Learning: 30 Hours

Delivery
Option 1: Online Learning Only

Assessment
2 Hours Certification Exam

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Did you know that 74% of our graduates are employed in Digital Marketing roles?

Master the skills necessary to advance your social media ambitions with our Professional Diploma in Social Media Marketing. In just 30 hours, you’ll be ready to develop and implement a robust social media strategy that fosters trust and increases sales. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you’ll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.