Author: LEANNE - JULY 30, 2020 What comes to mind when you hear the word “free”? It probably grabs your attention. You are being offered a risk free trial of a product or service. Say you are strolling through a mall food court and one of the vendors puts out a free sample. They are letting you try their product before you buy it which gives them a leg up on their competition. If you already know you like something, you feel better about purchasing it. Even if you are not interested in what is being offered, chances are that you will try [...]
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So far Nishanthi P.Muthu Chalvan has created 35 blog entries.
Author: LEANNE - JULY 30, 2020 There are only two types of customers. There are the ones who are satisfied with your business and will recommend you to others. Then there are ones who had a bad experience with your company. The latter are more than likely going to type out their frustrations in the form of an online review. Reviews are immensely important for the success of your business. 84% of people trust online reviews as much as they would trust a recommendation from family or friends. We’re going to tell you how to get reviews from those satisfied customers and how [...]
Author: LEANNE - JULY 30, 2020 What do the majority of people do when they have a question or need to find a business? They “Google it”. No matter what type of business you run, having an online presence is key and appearing in search is crucial to generating leads and making money online. If you have a website (which you should!) you will need to optimize it in order to show up in search results. There are several types of SEO that you, as a business, owner need to know to ensure you’re running a successful business. What is SEO again? Before [...]
Author: BRANDI - JULY 30, 2020 The digital world is full of marketing terms and acronyms like ROI (return on investment), CPC (cost per click), CTR (click through rate), KPI (key performance indicator) and countless others. It becomes a little overwhelming. You start to feel like you’re reading a different language. But what is this new language trying to tell you?! We’re here to decipher the code and put it into your terms. Let’s get started. Digital marketing is an umbrella term used to describe any type of online marketing including search engine optimization, PPC, social media marketing, and email marketing. We are going to break up [...]
Author: SHERMAN - JULY 8, 2020 Want to understand what is SEO and how it works? Want to learn about SEO marketing and how to apply it for your own business? We’ve made this simple guide to teach you more about SEO meaning, SEO optimization, and SEO marketing. With this resource, you’ll be able to give your SEO definition and generate long-term results. You can turn the simple SEO definition into an effective process that generates long-term success. And even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve [...]
Author: SEAN - JUNE 30, 2020 Are there any benefits of blogging? Sure there are. For decades, entrepreneurs have promoted their businesses through content marketing. The form content marketing has taken has differed over the years though. Think about the invention of the printing press, the massive impact of television, and then the outburst of digital technologies. One common trend throughout this evolution has been the fact that companies are constantly finding better ways to give more to customers and see greater benefits. In recent years, one such digital medium that does just that and creates value for your business is blogging. Today we [...]
Digital and Social Selling | Digital Transformation What does it take to be a successful leader in digital sales? The marketing power that is available today due to digital growth and expansion doesn’t mean that the traits of successful salespeople aren’t needed. It’s a matter of translating traditional skills into an approach that is effective on a digital platform. On both the online and offline world, sales leaders drive performance. The greatest success lies in combining digital tools with traditional methods. This means using all available tools to get the most from digital capabilities while not doing away with methods which have worked in the past. [...]
Digital Marketing | Careers Establishing yourself as a thought leader, somebody who drives innovation and the discussion of new ideas within an industry is a valuable and ultimately profitable goal for any businessperson. It can both boost credibility and make your brand more visible on multiple platforms. Thought leaders are popular, well-respected and are able to create more connections. They are revered by customers and industry experts alike. But becoming a thought leader can't happen overnight. It takes a lot of work and careful planning to put yourself in a position to earn recognition as a go-to authority on industry developments. Gaining the respect and [...]
Digital Marketing | Campaign | Social Media Juggling all your social media is hard enough without trying to figure out the analytics to go with it. However, if you want to be successful in creating content that will get results, it's always best to keep track of your statistics. If you are dreading having to learn how to use yet another platform’s stats, here is an easy overview to help you identify the Pinterest content that is working best for you. Claiming Your Account To access analytics, you must confirm you have a business account. That is simple, and if you don’t have a business account, a [...]
E-Commerce | Campaign Competing online to gain new customers is a tricky prospect. There are a lot of savvy marketers out there who know all the ins and outs of online marketing, making it a lot easier for them to gain that market share you have been struggling to capture. You can get in on the action if you can learn to use the same tricks as the pros do. One of those tricks is learning how to use Google Ads to effectively engage customers and get them thinking about your company. Here are some tips on how you can take advantage of [...]