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Are you a recent graduate, traditional marketer, or a tech-savvy entrepreneur who’s ready for an exciting career change? Do you want to excel in a field that bolsters unlimited learning opportunities and potential for rapid personal growth? If you are ready to become a highly in-demand digital marketing professional, you are in the right place. With 2 million jobs forecast to be available by 2020 in the UK alone and the increased use of the internet—there's never been a better time to start a new career as a digital marketer! What is Digital Marketing? Digital marketing is the combination of all the marketing efforts a [...]

Across industries and sectors, digital is having an unstoppable influence on the marketing sector. It’s growing at such a rate that by 2020, it’s predicted digital’s share of total advertising will near 50% toppling the crown owned by broadcast television that’s dominated for decades. With this in mind, the Digital Marketing Institute interviewed 200+ marketing leaders including CMOs, CDOs, Senior Marketing Managers and Heads of Marketing and Digital in the United States, United Kingdom, and Pacific regions to find out what they thought the future held for digital marketing. Informed by our Global Industry Advisory Council, comprised of a distinguished group of digital marketing [...]

It has become a rule that if you are a small business, you need a Facebook page. With more than 2.27 billion monthly active users on the platform, there are few other places you will get this much exposure. If you think time will not allow you to add this to your already hectic schedule, here are six easy steps to help you set up your Facebook business page in a snap. Step 1: Create Your Page Click here to reach Facebook. Click “Get started” under the “Business or Brand” option. Fill out all your information in the fields provided. When filling out your Page Name [...]

Digital marketing is a strategy being increasingly employed by businesses at an incredible rate. Every day, about two million blog posts are published and being shared on social media hundreds of millions of times. Pumping out fresh content is only part of the battle. If you want your brand to grow, it takes a lot more thought and effort. It's crucial to stand out from the crowd in order to grab the attention of consumers. The best way to do this is by creating content that is incredibly shareable. More shares mean more traffic, which pads your bottom line, at the end of [...]

There is a wide range of opportunities emerging through digital marketing, including careers that even as recently as ten years ago didn't exist. The expansion happening in this industry is creating a demand for a brand new skill set. At the same time, the way that we conceptualize jobs and the face of the workforce is changing – as automation eliminates the need for face-to-face customer service, so does it increase the need for an online presence. So what does all this change and demand mean for salaries in digital marketing? The outlook is good is very good, especially for those [...]

In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half – 53% – of the world’s population can currently access the internet from various mobile devices, with 42%of people having access to the internet in general. With so many people playing, working, and shopping online, it's no wonder that digital marketing has moved to the forefront of the marketing department's priorities. From maintaining relevance in their customer's mind to building a profitable brand, companies, organizations, and businesses around the world are starting to invest a lot in digital marketing. [...]

Digital marketing jobs are hot right now, and this trend isn’t expected to go away anytime soon. Part of the reason for this is that regular universities simply can’t keep up with training when it comes to changing technologies. Meanwhile, companies of all shapes and sizes are looking for people with various digital marketing skills. Read on for an overview about what’s needed to pursue a career in digital marketing today. The Digital Marketing Careers Employment Gap Digital marketing skills are so in-demand right now that many people in the industry claim there's a skills gap — in other words, there are a lot of [...]