Article by: KERAN SMITH (Lyfe Marketing) Article Date: NOVEMBER 3, 2019 In the modern digital marketplace, every brand is looking for a way to boost their visibility online. Without a doubt, one of the best ways to reach more customers is to improve your rankings on search engines like Google. But if you want to get found on Google, you’re going to need to put in some work. Search engine optimization takes time to work its magic. You can’t just write a great blog and expect the traffic to start pouring in. Instead, you’ve got to be strategic about where you [...]
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Article by: Sean (Lyfe Marketing) Article date: November 7 2019 Facebook Ads Best Practices The #1 reason why you may want to use Facebook for marketing is the “reach” factor. With 2.41 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However, as Facebook grew with time, and as more and more users (and brands) started leveraging it, the competition for attention grew along with it. Which is why the average organic reach for a Facebook page has dramatically gone down, and continues to dwindle. Yes, there are ways [...]
Article by: Sherman (Lyfe Marketing) Article date: October 17,2019 There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business? If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. But if a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business, right? The question is though: what helps a business not [...]
Article by: Randy (Lyfe Marketing) Article Date: 8th November 2019 Facebook ads for entrepreneurs might be the solution to your business’s marketing problem. Yes, Facebook still reigns supreme. In the world of social media, that is. And why not, when it has more than 2.2 billion users as of 2018. There is no question it’s at the forefront of popular social media platforms. For entrepreneurs who need to get in front of their audience, where better to look! More accurately, entrepreneurs are always looking to grow their audience and build their existing customer base. Enter Facebook, with their unmatched number of users [...]
From the opening of Macy’s Thanksgiving parade to the New Year’s sales, the final weeks of the year are a shopper's delight. This period of retail is at the core of the industry's so-called Golden Quarter; or, as it’s increasingly known, ‘ Christmas Creep’. Black Friday and Cyber Monday have started to merge into a single weekend of discount deals, and coming soon after China’s mammoth Single’s Day shop-fest, this period has quickly become as much a tradition for millions of people as turkey and Santa Claus. Online sales are overtaking footfall sales and the buying bonanza is spreading further around the world. In [...]
Article by: Sean Article date: 31 October 2019 So what is keyword research? It is one of the main drivers of organic growth for your business, and for a business owner, it needs to be a purposeful decision in your digital marketing plan. Let’s look at a few facts: Over 90% of website traffic comes from search engines Over 40% of eCommerce traffic comes from organic engine searches 75% of Users will not get past the first page of a Search Engine Results Page (SERP) What is keyword research should be an integral part of your Search Engine Optimization (SEO) plan. [...]
Article by: Sherman Article date: November 5 2019 Have you made social media hashtags a part of your marketing strategy yet? You may have already come up with a hashtag for your business or product. You think “that’s good enough” and go with it. You use it in a few posts, and that’s it right? Hardly. Hashtags aren’t a laissez-faire type of thing. And they aren’t just a trend that needs to be adopted. They’re a means of communicating and expanding your business on social media. The topic of social media hashtags deserves more attention from marketers, which is why we wrote this [...]
Article by: Randy Article date: November 8, 2019 Are you ready to take your social media marketing tactic to the next level? Social media and business are inseparable. That is the reality that we live in today. To be accurate, it is social media marketing that is indispensable to businesses and their success both online and offline. There are now around 3.2 billion social media users all over the world. That number represents more than 42% of the global population! And get this—that figure will only get bigger. Facebook is at the forefront of this “revolution,” being the most widely used social [...]
Article by: Sherman Standberry Article date: 27 September 2019 If you want your business to be competitive in today’s digital marketplace, it’s critical that you work to build a presence for your brand online. The modern consumer uses the Internet to find information on the products and services they need. If you want to reach your target consumers, you need to be where they are – online. However, this goes far beyond just having a website with your business location information on it. Though throwing together a simple website may have been enough to bring in customers 10 years ago, it’s [...]
Our brand symbol represents everything DMI, including the overall direction of the course, guided by our Global Industry Advisory Champions, and delivered by our Skills & Industry experts. The energetic color of our symbol runs through every layer of our organization. It represents the transfer of knowledge from us to our clients. The idea of rebranding is to show the visual identity that reflects the pride that students can take in our certification. The aim of rebranding is to make the latest logo/mark to be instantly recognized as the pinnacle of professional achievement in digital marketing and selling. Therefore, the branding [...]