Whether you’re making your marketing content or not, the number of clicks on your page matters. When organic traffic increases, so do potential revenue. Investing time to become an expert in SEO is an essential part of any successful business marketing plan. You may be switching careers or just starting out; perhaps, you’re a digital or traditional marketer looking to learn more. In any case, the first thing that any SEO professional knows is that SEO stands for “search engine optimization." SEO is the practice of creating content designed to increase the quantity and quality of traffic to your site via organic [...]

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Do you run a retail business that’s doing well and you’re wondering how to expand sales globally? Are you hesitant to break into e-commerce because of security concerns, or simply a lack of understanding about that element of business? If you’re in any kind of retail or are thinking of it, or if that’s where your clients are, there’s never a better time to gain a better understanding of what it takes to sustain an e-commerce business. Staying Competitive According to Entrepreneur, plenty of people will continue to shop in-store, and this market is still far larger than online shoppers. Online shopping [...]

Choosing the right e-commerce platform is critical to the success of your business. You’re not only choosing the features you need, but you’re also choosing the challenges you will face as your business grows or changes. The scalability, flexibility, and cost of your platform can work for or against you. Before you compare e-commerce platforms, it’s a good idea to have already sorted-out a great deal of your skills and strategy. For example, some platforms are better for those who are SEO-focused. You don’t want to build your e-commerce site and then realize it's not optimized for your strategy. While some [...]

Do you think that writing prospecting emails is difficult? It might seem like it, especially if you are not getting the type of response you are hoping for. When you write prospecting emails, you are not intending to be a spammer, but you might seem like you are if your email isn’t well thought out. As you write prospecting emails, put yourself in the shoes of the person who is reading it. What kind of reaction are they likely to have? Decision makers rarely answer the phone and don’t usually get back to you if you leave a voicemail message. The point [...]

Content Marketing has become a major part of the marketing landscape, seeing a steady rise in usage over the last number of years. In 2017, 39% of companies were expecting to increase their content marketing spend, with 45% keeping it the same, according to a PointVisible survey. But does it work? A recent poll from Vidyard and Ascend2 shows that just 35% of marketers believe that their content marketing and distribution strategy is “very successful”. In this article, we will pose the question of whether or not content marketing is a good choice for your business. Why content? To start, we must look at the reasons [...]

“There's a certain beauty and majesty to Wimbledon. The elegance, the way the grass looks on TV.”- John McEnroe July is Wimbledon month, arguably the greatest tennis tournament of them all. Since its opening year in 1877, Wimbledon has emerged as the world’s most prestigious, and beloved, events, with a solid brand that is revered across the globe. Typically boasting over 300 million viewers across 200 countries, almost half a million also flock to the south London village to line up and get a taste of the action (and some strawberries and cream). What’s the secret to Wimbledon’s success? And how has its [...]

The advent of sophisticated digital technologies has turned the traditional way that people communicate, collaborate and do business on its head. With the utilization of modern-day intelligence a must, organizations need to embrace the new world of digital by journeying on a digital transformation path. As a stepped program of business improvements to people, processes, and tools, digital transformation is geared towards maximizing the potential business contribution of online technologies and media. While many organizations have already embarked on transformation, others are struggling to get off the ground. Even though 87% of companies believe digital will disrupt their industry, only 44% are [...]

It’s natural to compare, to rate yourself, whether it’s competing in sport or business. If you want to succeed, you want to know how you rate compared with your peers, and where you need to improve relative to them. I believe that benchmarking the maturity of digital marketing capabilities is an essential approach for businesses who are serious about making the most of opportunities from digital communications/channels. If you want to be the “best-in-breed” in online marketing for your sector, or just to “get more returns from online”, you need a baseline to review marketing effectiveness against competitors. The power of [...]