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The survival of every business depends on sales, and in the modern climate, increasing sales requires having a strong digital presence. In 2017, E-commerce accounted for $2.3 trillion in global sales, and that number is expected to increase to $4.88 trillion by 2021. If you want your business to get a piece of those sales, then it’s critical to have a strong search engine optimization (SEO) strategy in place. Increase your sales using SEO tools and technique guidance from the Digital Marketing Institute UK. It goes without saying that the world of E-commerce is cutthroat, and learning and implementing cutting-edge SEO [...]

Search engine optimization (SEO) has evolved significantly over the past few years. Search engines like Google and Bing have been updating their algorithms and machine learning processes to focus on the experience. Mobile optimization, site speed, site structure, and content, along with dozens of other signals are prioritized. Gone are the days when simply focusing on keyword density will earn you a spot on the first page of the search results. Read on to learn three SEO basics you may be missing, including creating engaging content, building a sitemap, and writing great headlines. 1. Creating Engaging, SEO-Friendly Content Engaging, comprehensive content [...]

Email Marketing There are many ways to segment and customize your messaging to customers but often overlooked is the humble email, a medium that is still delivering a significant ROI for businesses. According to the 2017 eConsultancy email marketing census: 75% of companies agree that email marketing delivers good to an excellent return on investment Email drove £29 billion worth of sales in the UK in 2016 Companies do not do enough to measure their success Only 30% of marketers consider themselves to be compliant with an EU law which comes into effect in 2018 With these statistics in mind, we've [...]

By now, we all know that there is a substantial and growing shortage of digital skills across industries and continents. The question for educators isn’t if demand exists for digital know-how, it’s how to provide the high-quality training that professionals need and businesses want. As organizations continue to integrate digital across their business, the key challenge is the scale and speed of change. Due to this pace, many professionals already in roles, along with recent graduates looking for career opportunities, are not qualified to drive the digital needs of businesses. In essence, the challenge is that companies are finding it difficult to become [...]

Google Analytics may have removed some of its valuable keyword data, but it remains a powerful tool for obtaining insights that help you to optimize your website for additional search traffic. Though many companies choose to invest further in keyword tools, Google Analytics offers more value than you may think at first glance. Google Analytics Hidden Hacks are valuable. Read on to learn seven simple SEO hacks every digital marketer should know. 1. Connecting Google Analytics & Google Search Console Google Analytics Hidden Hack is to highlight the information and knowledge about SEO for Digital Marketers. To find out how many [...]

You’ve launched your website, written engaging content and you’re ready for an influx of visitors to start engaging and ultimately convert. On paper, everything looks good. In practice, however, your website isn’t ranking for its target keywords, or for any keywords at all. Why not? While the basics of SEO might seem simple - write great content and build relevant links - the actual practice of SEO can be much more complicated. There are competitors, complex ranking algorithms, as well as factors like age, relevance, and engagement to consider. Websites fail to rank for a variety of reasons. Some just aren’t [...]

With  3.5 billion people connected online today, it’s no surprise that technology is an integral part of our lives. We look to Google for answers to our questions, and Facebook to crowdsource shared public opinion. In fact, 67% of consumers are influenced by online reviews when purchasing goods and services. This compels brands to compete with each other for consumer attention through a variety of strategies across multiple channels and platforms to attract organic traffic with the hopes of increasing conversion. But, this strategy is not limited to consumer brands. Educators in universities, colleges, and training institutes must understand the value and importance of digital [...]

Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s jobseekers require specialized skills to help them stand out from the crowd. While some colleges, universities, and training providers have modified or expanded their curriculum to meet this growing demand for digital know-how, many educators are struggling to provide the essential skills students need. In this article, we explore the 10 key digital skills educators should offer in their portfolio to meet student and industry needs. 1. Social Media According to a recent [...]

Digital transformation is impacting on businesses across every industry. While the ownership and implementation of digital transformation can be inconsistent. It is more often than not owned by CIOs. A part of this process is digital initiatives, the majority of which are driven (and paid for) by IT. Despite this, the IT department is not the most likely to lead the implementation of digital projects. Instead, these are conducted by individual business units or digital divisions. Many executives feel that the IT department needs to take a more active role in transformation, particularly in innovation. With digital technologies now driving innovation, [...]

With 2019 just around the corner, we look at 11 web design trends you should consider using. Balancing aesthetics with functionality is a difficult act, but get it right and you'll set yourself up for increased user engagement and higher conversion rates. Find out how you can improve your online presence with these 11 actionable tips. Mobile internet usage is predicted to increase sevenfold between 2016 and 2021 - Statista 1. Make Mobile a Priority According to Statista, “In 2016, 43% of all website traffic worldwide was generated through mobile phones, up from 35.1 percent in the previous year.” It’s true that the [...]